Oct
23

5 Creative Ways to Use Company Pages on LinkedIn

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Have you paid attention to how other businesses are using LinkedIn? Larger companies are finding creative ways to use their LinkedIn company page.

A LinkedIn Company page can be added to showcase your business. These pages can increase your visibility and engage with your clients and prospects in new ways.

Here are 5 creative ways to use LinkedIn:

1. Create a related status series.

Creating a series is a great way to show a related set of status updates on your LinkedIn company page. Having related updated increases the engagement of your followers and keeps the conversation going. It also expands your company’s influence since the content is shared.

2. Use LinkedIn as a Lead Generation

Recommend and share information on your products or services using your LinkedIn company page. Create marketing offers like free reports, demonstrations or even a free consultation to generate leads from your followers. Ask your customers to write a recommendation through your company page.

3. Use the Products and Services Tab Creatively

Of course you can and should add products and services in the Products and Services tab. But why not take advantage of this valuable space to further your marketing efforts? Add your special offers, your webinars, any free trials you are offering, videos, ebooks you have for sale and any other content that brings in leads.

4. Cross-Promote Your Social Media communities.

LinkedIn is valuable real estate online. Go ahead and use its power to cross-promote you other social channels. Under the Products/Services tab you can have up to 3 rotating banner images. Create banner images with your links embedded for your company’s Services tab talking about your other social communities. The viewer can click through to another web page or another one of your social profiles.

Your business can run targeted ads on LinkedIn. These ads can lead directly to the Products and Services tab. Just remember it is a paid feature.

5. Grab Your Viewers Interest

First create a captivating banner or image for the top of your company page that makes it visually appealing. An image captures the audience’s attention. Without the image at the top of your company page, the page looks unfinished.

Then generate a buzz by creating a series of contests relevant to your business. Share the status updates on LinkedIn. You’ll start building followers for your page.

A LinkedIn company page can be used in many ways to draw attention to your business. Think creatively for ways to use LinkedIn to network and connect with your potential clients. Look at other companies in your niche to garner ideas for drawing in customers.

About Lisa Saline


I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.

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9 comments
EdmundLee
EdmundLee

Surely, those are helpful tips Lisa! Thanks for sharing :) I agree that LinkedIn must be used creatively because it represents you and your business and it is good source of leads, so it should not be taken for granted.

C4Compete
C4Compete

Thanks for sharing this Lisa, I really enjoyed your post. I have to admit, I really don't use my LinkedIn Company Page at all... feeling a little guilty right now. Must get on the case haha :-) 

Daveda
Daveda

I am fairly new to LinkedIn, even though I have had an account for awhile. I'm looking forward to implementing your tips!  I know my LinkedIn needs some TLC Thank you ;-)

Carissa Pelletier
Carissa Pelletier

Great tips! I think people focus on their own profiles and often overlook this great way to showcase their businesses and products. I know I need to put a lot more effort into it as well!

cherylgnad
cherylgnad

Shoot! Lots to grasp here. I will have to take the time to compare what you've said and what I have already done!  My Linkedin definitely needs a little more lovin's!



lisasaline
lisasaline moderator

@C4Compete You are welcome. I'm sure we all have room for improvement on the various social platforms. Sometimes I need to take my own advice too. Thanks for taking the time to share. 

lisasaline
lisasaline moderator

@Daveda Thank you Daveda. Feel free to connect with me on LinkedIn too.

lisasaline
lisasaline moderator

@Carissa Pelletier I agree Carissa. It can be a challenge to keep up with all the awesome tools LinkedIn has to offer. At least people are using them. Thanks for sharing.

lisasaline
lisasaline moderator

@cherylgnad Show some love Cheryl. Let me know how I can help.

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