Author Archive
Melaleuca Business Executives Use The Ace of Sales to Grow Their Business
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The Leadership in Action magazine featured Jeffrey Gitomer’s book “The Little Black Book of Connections” and now you can implement your new skills with Ace of Sales.
Jeffrey Gitomer’s Ace of Sales system is the ticket for Melaleuca Executives to enroll new customers! Ace of Sales will help you make sales, close deals, and build loyal relationships.
Isn’t that what Melaleuca Executives want?
Building your Contact List
- Load your new business contacts into the database and even categorize them so you know where you met.
- Convert the new business contacts to customers and then change the category to customer or business builder so you can manage your email campaigns effectively.
- With the contact management tool you can track information about that person. What they are interested in, where are they working, what do and don’t they like about what they are doing now, how many kids, married, etc.
- Follow up with contacts after a networking event
Set Appointments
- Send a custom branded email to confirm your appointment. Your picture is on the email so your prospect will know who you are right away when you meet face-to-face. It takes the “wonder” out of meeting a new person and therefore your prospect will feel at ease allowing you to quickly get into building a relationship
- With the online calendar you won’t miss an appointment, birthday, anniversary or milestone event.
Managing Follow up Processes
- With the soon to be released campaign manager you will be able to schedule your 7 touches with your prospect. Send an email, a custom email card, a printed greeting card, post cards and even include a gift card.
- Create a weekly or monthly newsletter with information about your company, new products, celebrations, inspiration and upcoming events.
- Thank your customers with a WOW!
- Send a “Thank you for attending” custom email.
- You don’t need a fancy snazzy auto responder like the big Internet marketing gurus have. Ace of Sales is simple just like the Melaleuca business.
Celebrate Success
- Send a custom email with a “Congratulations on Your Advancement”, a printed greeting card with a gift card included, a simple postcard with the photo of the Champion on stage and even schedule special events in the calendar.
Stay Plugged In To Success Events
- Need to send a quick email reminder for an event? With the click of a button you can select a category that your team is in and the system will brand the email and personalize for you. No more hunt and peck in your email list or risk forgetting to include that all important team member or customer.
One of my favorite features of the system is the tracking tool. You can see when an email was opened. That way you know that the person you are meeting with has opened it and you can give them a quick call.
Lead By Example
- Give your customers and business builders a reason to follow your lead.
- You will stand out from your competitors because many Marketing Executives are not good with follow up or send the standard email.
- With Ace of Sales you can set up campaigns for your team mates to plug in to. That way your team brand is consistent and everyone can benefit from the awesome deliverables without having to recreate the wheel.
I can’t explain in words how dynamic Ace of Sales is. Please take a tour now, sign up to try it for 30 days at no cost! Sign up now with Promo Code: “MELA30″
3 Tips to Integrating Social Media into Your Marketing Practices
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The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.
You can manage your social media profiles directly from Ace of Sales and try it on me for 30 days. Enter PromoCode SALINE30.
Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.
A Better Faster Way to Grow Your Business
Posted by: | CommentsIf you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.
Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:
- Reconnected with all of their prospects and past customers
- Generated tons of new sales
- Created long-term, profitable relationships with their contacts
- Automated many of the processes in their business
- Grown faster than with any other strategy/solution
You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.
This is a great opportunity you do not want to miss.
To doubling your sales!
The Different Leadership Styles
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There are three accepted types of leadership styles: autocratic, democratic and laissez-faire. Each carries its own advantages and problems, and you will often find that a situation often requires just one, rather than blending them together. These leadership styles, when used effectively and in a situation that bests utilizes their strengths, will offer success. When they are used in the wrong type of situation, however, you will easily see their weaknesses. We intend to show you how to choose between them and find a balance that works best for you.
Leadership styles: Autocratic
Of all the leadership styles, this is the most domineering and it requires a strong force of will to manage it. With this style, you make all choices. Your staff and coworkers have little, if any, say in what goes on with a project. You assign work and then make sure it gets done; you take on all major responsibilities and, if there are decisions to be made, you work them out. The autocratic approach is one that requires a strong personality. Those uncomfortable with positions of power and dealing with the consequences should not try this.
Of course, it must be noted that this is usually the most hated form of leadership. Your staff will want to have their opinions heard and the autocratic form does not really allow for that. Sometimes, however, a situation calls for this kind of strict leadership. Perhaps you have come in to a staff that is used to missing deadlines or being coddled? An
established authority may be a necessity, even if it does make you less popular.
Leadership styles: Democratic
If you happen to have a team that is reliable and filled with people of good ideas, then this can be the right style for you. With democratic, you spend less time making sure everything gets done and more listening to the input
of others. When you have a team that does not require your constant supervision, you can enjoy their opinions and have the time to actually sort through them. The team is a part of the company, not just a part of you.
This is considered the most popular of styles as people will work harder–theoretically–for a leader who includes them. Still, this style will only work if you have a group that is willing to put their ideas into action, not just wait for your signal.
Leadership styles: Laissez-faire
This is a style that can be either a massive success or a massive failure, depending on how you handle. This gives your employees virtual run of projects, letting them make decisions and take responsibility. As a form of leadership, it’s somewhat of a contradiction as there is very little ”leading”. You trust your team to make things happen and deal with the matters that directly concern you.
For a motivated group, this can work. The difficulty comes in keeping everyone on time and on pace when you are not stepping in to check. The laissez-faire is not recommended for most companies because it is such a risky venture. If one member fails, then everyone can fail. It takes a special team to pull that off.
What can we learn from charismatic leadership?
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Fidel Castro and Winston Churchill. Jesus and Mohammed. All exemplify charismatic leadership, one of the three forms of leadership classified by sociologist Max Weber.
At the heart of Weber’s classification is a belief in the “exceptional sanctity, heroism or exemplary character of an individual”. Significantly, it is a neutral term, implying neither good nor evil. Hitler, for example, was a charismatic leader as was Mohandas Ghandi.
One of the most fascinating attributes of charismatic leadership is that followers are drawn to the individual because of their personality or charisma. Like Ghandi, they do not have to hold a position of authority in order to inspire or lead people.
Instead, followers may see the leader as a parental figure who will nurture and guide them or as a prophet who can reveal higher truths. The leader may also be heralded as a hero based on previous triumphs or as a person of integrity, regarded for living by strong principles.
In recent years, charismatic leadership has fallen out of favor. Yet, it still plays a role in our society. When a Fortune 500 company needs a CEO to turn the tide of failing fortunes or a lackluster political party wants to boost its popularity in the polls, a charismatic leader can be relied upon to inspire renewed faith and optimism among the ranks.
Despite the naysayers, charismatic leadership can benefit society in multiple ways.
• Vision: these leaders express a compelling view of the future.
• Passion: they embody their belief.
• Energy: they commit boundless energy to realizing their goals.
• Creativity: they develop solutions to the problems that bog others down.
• Inspiration: they arouse confidence, faith and belief in their followers.
Given such positive associations, why would anyone question the role of charismatic leadership in our society today? The answer lies in how easily faith can be misplaced. When we consider a cult like that of the notorious Jim Jones, we can see how blindly following a leader can bring about pain, suffering and death.
Even in the service of a worthy cause, there are negative aspects to charismatic leadership. Heroic self-sacrifice, for example, can jeopardize family relationships and physical or financial health.
As history reveals, however, charismatic leadership can also be a positive and beneficial practice. The key lies in whether or not it is carried out ethically. In the best of all possible worlds, leaders act in the interests of their followers. Furthermore, they encourage their followers to take responsibility for their actions and ultimately become leaders themselves.
This is radically different from a situation like that created by Jim Jones or other cult leaders, where followers are required to accept the leader’s demands without question, regardless of how it affects them.
Too often, the latter is the situation that comes to mind when we think about charismatic leadership. Yet, when we look at the contributions of some exemplary leaders we can see how greatly it has benefited our world in the past and how much we continue to reap from it today.
Foursquare is growing faster than Twitter growth in 2010
Posted by: | CommentsWill Foursquare will have 1 million members signed up in the next couple of week? You bet. This tweet was just published and they are excited to have 1M Checkins in a single day.
Why does this matter to you? If you are a business owner you need to be on Foursquare. People will help you advertise. The best way to describe the service is to actually quote directly from the Foursquare site:
Google Offers Business Photo Shoots for Local Business Owners
Posted by: | CommentsGoogle photographers are available to shoot photos of your business and will appear in a business’ Place Page to help users who are searching for more information about your business. This is an excellent opportunity for you to expose your business and do so with the help of Google.
Interior photographs are a great way to show potential customers how your store or office looks. You have the ability to display your business photos on Google Local and get discovered by your neighbors as well as Google. Go ahead and stand out from the competition. Who wouldn’t.
FAQ
I’d be happy to assist any local business owner in the Twin City Metro area (Minneapolis/St Paul) build their online presence and start with the Google Place Page today. Email me at Lisa (at) Lisa Saline.com or call 952-884-3293
Talk About You
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One of my passions is learning about other people and hearing their stories of life and business. Please introduce yourself and tell us more about you.
What is your story?
What is your passion?
How can I help you spread the word?
The End. My Experience with the Chevy Traverse
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Another Experiential Marketing campaign that I was honored to be part of is coming to an end. We had so much fun testing all the features of the Chevy Traverse.
The Moms Time Out Twin Cities program was an enlightening experience and I hope we are able to do something similar again.
Letting active moms drive the Chevy Traverse and blog about their experience allowed new connections and new ideas about the Chevy brand. I heard one of the moms state that she always drove foreign cars (for no particular reason) and would consider purchasing a Chevy when the time comes. Other moms were able to share how the vehicles did with carting around moving signs and kids. Some liked it and others said it didn’t have the room that they were hoping for.
My favorite part of the car was the OnStar, Bluetooth touch calling and the DVD players. Since I am on the phone quite a bit it really was nice not to have to fiddle with the phone at all. There was not alot of cargo space for a family who likes biking and bigger toys. However, the seats were easy to manage and the car road extremely smooth. We all loved the new car smell.
So hurry and get to your local Heartland Chevy dealers and take the Traverse for a test drive. You can pick up a $30 gift card to SpaFinder.com too.
Twitter: Hashtag #mtotwincities
Official Site: Moms Time Out Twin Cities
Sponsor Site: Mom’s Like Me
My Mom Squad friends and bloggers. Check out their blogs and comment on them. I’m sure they would appreciate your stopping by.
Lindsey Hasford – Active Rain
Dana Douglas – Happy Day Vintage
Lisa Scherber – Mommy’s Nest
Lynsee M – MomsLikeMe.com
Building a corporate culture of creativity
Posted by: | CommentsBuilding a corporate culture of creativity as well as accepting new ideas will capture the talent, energy and commitment of employees. Take 3 minutes to watch the movie “A Peacock in the Land of Penguins” to inspire you and your team.
