Author Archive
Do You Use Experiential Marketing in your Marketing Campaigns?
Posted by: | CommentsExperiential Marketing allows customers the opportunity to interact and engage with brands, products, and services by touching, feeling, smelling, and seeing that creates an emotional attachment and allows for intelligent and informed purchasing decisions to happen.
This week I saw two examples of how this actually works not only in creating brand awareness but as an inbound marketing idea as well. The first experience was when I volunteered at the Pacer Benefit. They had a huge audience and offered a free photo shoot with a mime couple. It was such a unique and fun experience but you had to go to the website on a specific day to see your picture. Do you think they had people waiting at the door ready to find their photos? I sure did.
Another Experiential Marketing campaign that I am honored to be part of Moms Time Out Twin Cities program that includes the use of a brand new Chevy Traverse for four weeks. Four moms in the Minneapolis area were selected to drive this new vehicle for four weeks and blog about their experience. This is truly customer experience that will help the Chevy brand drive sales and increase brand image and awareness.
Letting active moms drive the Chevy Traverse is the difference between telling them about features of the vehicle and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. After four weeks of driving the Chevy Traverse I am sure it will be difficult to hand over the keys.
Keep an eye out for the Mom Squad by joining us at:
Facebook: Like Us
Twitter: Hashtag #mtotwincities
Official Site: Moms Time Out Twin Cities
Those of you who live in the MN metro area… be sure to tune in to the Kare11 Showcase Minnesota on Thursday, May 20th. The Mom Squad will be given our cars live on television. Here is a clip from YouTube on the Chevy Traverse. Chevy Traverse
What are you doing to promote Experiential Marketing in your business? Leave a comment below and share your stories
Lead Generation and New Marketing Strategies
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Generating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.
One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)
A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.
Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.
Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.
There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.
Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.
Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.
I found this fascinating quote today:
When you write a post for your blog, your headline is the last thing you should be thinking about.robertmergupis.com, Write Your Headline Before, Or After Writing Your Article?, Apr 2010
You should read the whole article.
6 Forms of Inbound Marketing Campaign
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Personal Success Factors and You
Posted by: | CommentsAs I was exploring my success library I am amazed at how frequently I have devoured great books on marketing, personal development and business development. Reading and surrounding yourself with positive, action taking and result focused materials really increases your Personal Success Factors. Here are a few of my recommendations. What are your favorites?
10 Tips For Effective Prospecting
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When you are starting a home business, you must be accountable and engaged in your daily action plan. 10 tips for effective prospecting of your home business will pave the way for executive level income opportunities are:
Smile when you talk on the phone:
You will be amazed to see how smiling can bring about a change in your business prospects. It makes a great difference to your voice also.
Show enthusiasm:
Your prospect will be a lot more interested in your business proposal or strategy, if you are excited about it. People want to be a part of excitement and enthusiasm.
Be polite:
Even if you feel that you would not want to work with someone, it is necessary to be polite and end the call before moving over to someone else.
Make more calls:
Always challenge yourself with a new vigor to dial the phone and make more calls than you did the day before. It enhances your prospects.
Practice before you call:
Before you make a call, practice on the phone. Make the conversation sound normal and easy.
Do not waste your time on prospects missing appointments:
If a prospect misses an appointment more than once, be sure to take the hint and move on. Do not waste your time.
Talk less and listen more:
It is advisable to listen to the demands of the prospect carefully; it helps you decide on what you can offer.
Never quit:
You should stay put with your business proposal. Don’t let rejections dishearten you. Face it and be calm.
Take the advantage of 3-way calls:
It will give more credibility to your business proposal, if the prospect gets to hear about your proposal from someone else. So, keep the options open for it.
Make daily plans:
It is favorable to chalk out your business plans and adhere to them strictly. It will prove to be one of the great ideas for wealth management also.
You should take prospecting seriously. For money making home business, you need to maintain effective prospecting. Prospecting has to be practiced daily.
For a good marketing prospect to develop, you need to engage in a 4-step process, which includes seeking people who might be interested in your business, moving on with the ones who will listen to your proposal, a good approach to inform your prospect and let the recruiting or retailing system do the work for those who are willing to listen to your business plans.
Out of the 10 tips for effective prospecting the two major keys to success for a home business are sheer hard work and a wonderful attitude. Yes, to achieve success it is vital to put in that extra effort and at the same time also maintain the positive attitude that is required to attain financial freedom.
A Better Way
Posted by: | CommentsAs many of you search for that perfect business to build your perfect life I often wonder if most people struggle to find a better way. Have you ever had the opportunity of a lifetime yet are afraid to take a risk in fear of losing what you have? Do you settle for an easy life?
I’ve seen the struggles of successful people and met people who lost everything and then turned things around again. It is said to be a humbling experience to go from Riches and a life of abundance to losing everything and wondering how you will feed the kids. Most people find the strength and their talents to pull them through. So let me ask you…are you living your life the way you want to? How about your talents? Do you let them shine?
Enjoy the video
BraveHeart Women Share-”Passion & Purpose”
Posted by: | CommentsDo you live with Passion and Purpose? Watch this video where women share how and what they do to live with that Passion and Purpose. Remember, your life is much more fulfilling when you live it fully.
Have you used Dot Spots?
Posted by: | CommentsI found this awesome new tool that allows you to comment on any content on the net. Once you create a “dot” you can add additional relevant text, links to blogs and video. It’s been a great tool for exposing one of my clients to target readers of various news posts and articles. A Dot that is connected to one paragraph will be syndicated to all other relevant paragraphs in articles scattered around the web
How is a dot different than a blog post?
Dots can they be connected to quotes or text and be placed in context of news sites. They can’t be voted on. Finally, blogs are not designed for ad-hoc collaboration, so anyone can help improve each entry. A dot is designed to make it easy to do all these things.
Watch this video on how Dot Spots works.
