When people ask what you do with your time what is your response? Do you really know where your time is spent? I just took a course on scaling my business and freeing up my time that touched on a few sore spots and left me with a long list of action items.
Now I completely understand how systems can help an organization run efficiently because when I was managing a department in the corporate setting we were growing, hiring and implementing new procedures like clock work. I knew exactly what I had to do when I punched in and what needed to be done before I punched out. It is quite amazing how productive I was.
Now that I am my own business owner, and believe I work hard, this lesson shed light on how and why my business does not grow and prosper like it should. Take away the fact that I don’t have employees I still need to run my business with systems. Systems keep me on track and eliminate interruptions in my thought process and allow completion to a project.
The things that happen when you systematize your business are:
* You find more time in your day by structuring general tasks so it becomes a system
* You will find more success in the completion of tasks when you put a system and a strategy in place
* You will learn more as it allows one to increase more brain capacity and bring more processes to your business so that it can grow.
So you need more help in this area? I did too. Here is a great article about getting more done in your business. Click HERE Note Step 6.
Leave a comment on my Facebook page with your favorite system and the impact it has on your business. http://www.facebook.com/lisasaline.me
Twitter Advertising with PPC can help you explode your following, promote your tweets like a celebrity and get serious traffic to your squeeze pages. However, doing so without the proper training can suck your bank account dry. Therefore, I am inviting you to an exclusive live event this Thursday, Nov 14th with a special guest and I really hope you can make it. The marketing mastermind group that I am in hasinvited Vince Reed to share his secrets in the world of Twitter pay-per-click advertising. Register below and show up early for this one! It starts on Thursday, November 14th at 6pm PT/9pm ET: http://lisasaline.webinar-meetings.com/MTMxMDI5 Many people had no idea that Twitter has a pay-per-click option so this is a great time to spread the word. Here is just a sampling of what you will learn: -The first and most important step to Twitter PPC: Getting your ad approved! -The crucial difference between “shopping” keywords and “buying” keywords on twitter -The 3 main categories of “buying” keywords on Twitter -The two primary types of content or offers you want to promote in your tweets for maximum traffic and leads -The NUMBER ONE rule for advertising on Twitter PPC you absolutely MUST meet in order for your tweets to generate an ROI -How to target people who have specific interests on Twitter and who live in specific locations -How to have your tweets shown to hundreds of thousands or even millions of people (even if you only have a few hundred followers) -How to get massive exposure and have your tweets shown to all the followers of major leaders, brands, products and companies in your industry And more. Just register below and claim your spot on this special invite webinar this Thursday, November 14th at 6pm PT/9pm ET... http://lisasaline.webinar-meetings.com/MTMxMDI5
Have you paid attention to how other businesses are using LinkedIn? Larger companies are finding creative ways to use their LinkedIn company page.
A LinkedIn Company page can be added to showcase your business. These pages can increase your visibility and engage with your clients and prospects in new ways.
Here are 5 creative ways to use LinkedIn:
1. Create a related status series.
Creating a series is a great way to show a related set of status updates on your LinkedIn company page. Having related updated increases the engagement of your followers and keeps the conversation going. It also expands your company’s influence since the content is shared.
2. Use LinkedIn as a Lead Generation
Recommend and share information on your products or services using your LinkedIn company page. Create marketing offers like free reports, demonstrations or even a free consultation to generate leads from your followers. Ask your customers to write a recommendation through your company page.
3. Use the Products and Services Tab Creatively
Of course you can and should add products and services in the Products and Services tab. But why not take advantage of this valuable space to further your marketing efforts? Add your special offers, your webinars, any free trials you are offering, videos, ebooks you have for sale and any other content that brings in leads.
4. Cross-Promote Your Social Media communities.
LinkedIn is valuable real estate online. Go ahead and use its power to cross-promote you other social channels. Under the Products/Services tab you can have up to 3 rotating banner images. Create banner images with your links embedded for your company’s Services tab talking about your other social communities. The viewer can click through to another web page or another one of your social profiles.
Your business can run targeted ads on LinkedIn. These ads can lead directly to the Products and Services tab. Just remember it is a paid feature.
5. Grab Your Viewers Interest
First create a captivating banner or image for the top of your company page that makes it visually appealing. An image captures the audience’s attention. Without the image at the top of your company page, the page looks unfinished.
Then generate a buzz by creating a series of contests relevant to your business. Share the status updates on LinkedIn. You’ll start building followers for your page.
A LinkedIn company page can be used in many ways to draw attention to your business. Think creatively for ways to use LinkedIn to network and connect with your potential clients. Look at other companies in your niche to garner ideas for drawing in customers.
LinkedIn is one of the most important social media sites for businesses looking to connect with other businesses. Whether you’re an accountant, a writer, a speaker or a insurance agent, you can build your connections with associates and professionals that are interested in what you have to offer.
1. Create an awareness of your business.
LinkedIn is a platform to create an awareness of your online presence. With over 225 million professionals signed up on the site, businesses have the chance to network with a wide variety of contacts. You can use the different group or personal features within LinkedIn to improve the awareness of yourself as an individual and as a brand. Are you a web developer looking for your next big client? Use the features built in on LinkedIn to showcase your best work.
2. Building traffic.
One little known fact about LinkedIn is its power in driving traffic and link building. LinkedIn, like most other social media networks has a sharing button that lets you share you content and your status updates from the homepage and in the communities or LinkedIn Groups you belong to. This allows your content to become viral.
3. Generating leads.
LinkedIn is the best network for generating business leads. Potential customers can download interesting content you provide or you can drive traffic to pertinent sources you recommend. It’s a very personal way of engaging potential leads by engaging them with your content and turning them into clients.
4. Find the perfect business people to outsource services you need.
You are probably already asking colleagues and others for references for a great graphic designer or writer. LinkedIn is the social media site that makes it easy to find vendors to fill your needs. You can give endorsements as well, for those you have used.
5. Network with peers in your industry.
LinkedIn’s Groups directory allows you to search for industry associations and networks you can become a part of. For instance, if you are in the commercial real estate field, there are over 1,900 groups. LinkedIn also keeps you informed on local events that those you are connected to are attending. You could use this information to find only those industry events your potential clients are attending.
LinkedIn is an important part of any business social media strategy. It can be used to connect with current and prospective clients, to show your expertise and to keep informed on what is happening in your industry. Want more training? Check out the online course that teaches you exactly how to use LinkedIn to grow your business. Click here (aff link)
It takes courage and decisiveness to master the skills of an effective leader. Being bold, an action taker and a person with true compassion for others will propel you into a leadership role organically as long as you are exercising that entrepreneurial marketing muscle.
One of the skillsets of an effective leader is to learn how to market. That means marketing “YOU” and speaking in a language that attracts people to you and behaving in a way that others want to emulate and follow you.
Throughout your life you will experience ups and downs and excitement and disappointment from the decisions you make. Perhaps a decision you made resulted in a not so favorable outcome. It down right stunk and got you in trouble. How did you react? What did you do to prevent that decision from happening again? Did you learn from the experience? Accepting personal responsibility for your decisions will guide you down the path to success and leave trail for people to follow.
If someone tells you that business is easy they aren’t telling the truth. It’s time to get some help and develop your entrepreneurial muscles. All successful leaders have a coach.
This is why I am part of the Daily Marketing Coach community and the benefits of what I am learning that helps me in business and in life.
Take the first step in becoming a successful leader by joining us at the Daily Marketing Coach today.
Do you have a Marketing Mindset? As I reviewed my assignment from my TFI marketing coach today we learned about the power of your mindset, marketing and content. I was always one to look at experiences from a marketing mindset. My kids even joke about it with me because I tend to share my thoughts with them as we drive down the road and see vehicles with car wraps, listening to the radio commercials, and even reading the “junk” mail before it hits the garbage.
My boys (11 & 16) have learned to negotiate, problem solve and raise money for a hobby because of their marketing mindset. One example is my son, TJ (11 years old), who wanted to figure out a way to separate their recess football team from the other 100’s of kids on the playground. We talked about the benefits of his team having something to make them stand out:
To distinguish them from the other kids so no one got hurt when the ball was tossed.
His friends would feel special because they belonged to a team
They would be able to wear their favorite number and have the name on the shirt.
TJ’s solution for the recess football team was to make custom t-shirts. He researched his options online and found a solution that would cost less than $5.00 per person IF he designed them himself. So off to the store we went. We bought 10 white t-shirts at $2.50 each and a bottle of blue and black fabric spray. TJ made number stencils and used letter stencils to customize each of the t-shirts. That way each teammate had their own number and name on the shirt and it was a great lesson in leadership and creativity for TJ.
A few months later TJ brought home a copy of a book they made in school and his class picture was on the cover. You could clearly identify the kids with the custom branded shirts and it was a discussion point for parents and friends for a long time.
TJ was using his marketing mindset and am proud to say his mindset through this whole process will help him think strategically and creatively in the future.
So let me ask you this. What is your mindset when you are working on your business and are you doing something that makes you stand out?
I’d love to hear your story below.
As you may know for some time now I’ve been using the marketing and sales strategies of, arguably the worlds best direct response marketer, Dan Kennedy. He recently wrote the article below as a part of his series I subscribe to on “Renegade Millionaires.” This reveals how truly successful people look at opportunity, success, and even failure differently than the 99% of people out there who’re just scraping by. Anyway, I thought it was worth passing on. Hope you find it as useful as I did. If you need more marketing and sales strategies, check out the note I included at the bottom of the article. Enjoy.
I want to tell you a few things about DIAMOND Luxury Member Dr. Dustin Burleson, who is also a client of my client, Silver Member Jay Geier, and is or has been a client of my Titanium Member Dr. Tom Orent. Dr. Burleson is a Renegade Millionaire orthodontist.
He found me as so many have via referral-of-sorts from another thought leader. In this case, Gold Luxury Member Jimmy Vee’s mention, in a book about marketing for dentists, of Bill Glazer’s book, which in turn referenced my books – and, as Dr. Burleson put it, once he read one of mine, he was hooked, got them all, and has been an active follower ever since. I call this “swimming upstream to discover Dan”. It’s how a lot of GKIC Members got here, and it is neither as accidental or random as it may sound. That’s not my point here, but I wanted you to understand The Path itself; how Renegade Millionaires operate. They are much like cats given a ball of yarn; they look for any loose end and unravel it. They are always engaged in curious discovery. They are interested in the genealogy of ideas. The minute they encounter a smart person, they are curious about what other smart and potentially useful people he has around him, behind him, and what other smart people influenced him; then, when they find those people they are again interested in what other smart and potentially useful people they have around them, behind them, and what other smart people influenced them. Etc. This often leads them upstream. It may be two or twenty strings before they find something in the unraveling that contributes greatly to their progress and wealth. Occasionally they unravel an entire ball only to find nothing there. This never dissuades them from methodically unraveling the next one. If this is not your earnest behavior, know that it IS for Renegade Millionaires.
Dr. Burleson aggressively used everything he could learn from me and GKIC and the others – even that which had no direct connection to an orthodontic practice. He brought ideas from diverse fields, places and examples outside his profession to his practice. This is key. Few breakthroughs bubble up out of an already made pot of stew, but most people just keep re-heating the same stew. For example, from the GKIC membership model itself, and discussions and observations here about membership concept, ascension, upsells, exclusivity, stretching the top of the pyramid and more, he turned what began as a USP into a premium offer: no more than 12 people per month can buy the guaranteed privilege of never having to miss any time at work or have the child miss any time from school or after school activities in order to get all treatments and complete their orthodontic process – meaning, if an appointment must be after hours or at dawn, so be it. He sells this for $2,000.00 over and above the orthodontic case fee. This year, he has sold all 12 positions every month. 12 x 12 = 144 x $2,000.00 = $288,000.00. Since inception, he tells me this has brought in an extra $1.2-million.
He has, of course, done Renegade things. Violated his profession’s norms, created price strategy, positioning strategy, place strategy inconceivable to most of his peers – and judged critically by some. While most orthodontists have resisted having to market directly to patients (rather than relying on table crumbs fed to them by general dentists), Dr Burleson embraced the opportunity. All Renegade Millionaires, by definition, do Renegade things.
He has moved himself away from the “doing”, into the marketing. There is a team of doctors. The practice has grown from about $1-million in 2009 to over $6-million in 2012. He never stops hunting – for the next big thing, and for hundreds of little things. Thus, he was at my Trust-Based Marketing Training, at Mailbox Millions Training, is coming to the New A-to-Z Info-Biz Blueprints Training. He was at Jay Geier’s event where I spoke last year. He told me, if I ever offer a high-level mastermind group for all kinds of entrepreneurs, he’s in.Less and less “doing” and more and more rain-making is an important part of The Path. Trump stopped actually doing his deals quite early – he has had George Ross, who many of you heard and met at a GKIC SuperConferenceSMdoing the doing. Walt had Roy and a handful of insiders executing his visions.
He has also moved into Leverage, by selling his know-how and experience. He has an info-marketing business, providing orthodontists with resources, training and coaching, with an ascension pyramid, with a $17,000.00 price point at its peak. Going from success at a core business into info-marketing in the same industry has been a Path that I have put many, many people on, as their move to Leverage. Essentially, a winning “package” of advertising, marketing, etc. can only take a single business like an orthodontic practice so far, and 100% of the money from it has a practical cap; using that same “package” to take some money from hundreds, thousands or tens of thousands of others’ individual businesses offers Leverage. All Renegade Millionaires employ some sort(s) of Leverage. Gene Simmons is rich because he retained all of KISS’ intellectual property rights and all the licensing, creating royalties from, as he puts it, everything in a KISS fan’s life and death, from condoms to caskets. Trump, also big licensor. Hefner, as well. Big direct marketers get Leverage from their lists. They must build customer lists, but by renting them and exchanging them, they create a 2nd income stream from the same asset they have no choice but to invest in. 2nd Income From Same Asset is a common leverage “secret” behind a lot of wealth. Leverage is not new. Mark Twain taught another Leverage Strategy that I’ve used a lot, in his Tom Sawyer story. Another I teach: Simultaneous Present AND Future Bank Deposits.
This is The Path. There is no mysterious map secreted away from the world. There is no code to break. But understand, The Path is not constructed of options from which you pick and choose. It is a Path.
NOTE: To receive $633.91 of free money-making marketing and sales information from Dan Kennedy and GKIC simply click the link below.https://gkic.infusionsoft.com/go/bodk/inspired
DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world. https://gkic.infusionsoft.com/go/bodk/inspired
1.) Use Hashtags: One of the best ways to create engagement with your social media friends and fans is to tell people where you might be and give them a hashtag (#) and ask them to follow your conversation on Twitter. I love to use hashtags for connecting with people at events as well.
2.) Take Pictures: Pictures create great memories. Whether you are speaking to a group, attending an event, or just having lunch with your friend it is a great idea to take a picture and post it to Facebook, Instagram and Pinterest. When using your smartphone you can crop the photos, tag them with the people you are with, tag locations and add hashtags and keywords to the description box. The phone below was one my friend took when we visited a local restaurant, Wok in the Park. We posted it to Facebook, tagged the Restaurant and ourselves. People like to comment on photos and it’s a great way to help out your local businesses too.
3.) Video Camera: Most smartphones have video cameras and using them to record presentations, video testimonials and demonstrations are very powerful. You can often times post the video clips to YouTube, Facebook and your website. Don’t worry about having to be a professional videographer because people like to connect to real people in the environments that they are in. Find a nice backdrop, quiet spaces and good lighting and take me up on the challenges.
4.) Text Marketing: Text messaging is more than a two way conversation. Set up a text marketing campaign when you enter into a large event so that you can send reminders to your attendees about the activities that are happening on various stages, specials offered by your vendors and to promote coupons the attendees can use after they leave the events.
5.) Social Media Apps: Smartphone Apps like Hootsuite will help you monitor, post and respond to comments made on Facebook, Twitter, Google+, LinkedIn
Smartphones and Social Media is where the connections are made. Do you want to be part of the social media smartphone revolution? Let me send you an invitation to check out one of the fastest growing apps around. Click here for the video and FAQ page.
There are a number of Social Networks for business that are overlooked when it comes to branding and building content rich messages. Our online audience looks in various places when it comes to research. However, your blog is still the core and center hub for your business and all of your social networks should be pointing back to the hub.
A fairly new company called RebelMouse has recently caused a stir among many marketing professionals because it pulls in your social channels and content into one central hub.
I love that concept. RebelMouse allows us to build various channels of targeted content and you can even embed the page on your website. Imagine the ability to organize content onto your front page for any topic, keyword or website. Powerful right?
Guy Kawasaki – Author of APE: Author, Publisher, Entrepreneur.
Matt McGee– Editor in chief at Search Engine Land and Marketing Land.
Hans Lak – Founder: One Person Can Make A Difference
Some of the brands on RebelMouse are:
GE has embedded a RebelMouse page on their website.
Check out how you can embed RebelMouse in your WordPress Site here.
My RebelMouse page is here