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All posts by Lisa Saline

7 Steps About LinkedIn® That Can Generate Leads and Convert Them Into Business

 

LinkedIn Lisa SalineLinkedIn® is up to 200 million users, and it can no longer be ignored. Learn more about LinkedIn and how it can help your business.

As a social media trainer and consultant I work with business owners who ask about LinkedIn® on a regular basis. They are looking for LinkedIn marketing tips as well as how to educate their clients about LinkedIn.

I am happy to announce that one of my personal marketing mentor, Ann Sieg and her guest, Dave Drimmie are hosting a webinar about LinkedIn on Thursday, March 21st at 6pm CT/7pm ET and I would love for you to join us.

Grab your spot here:

http://lisasaline.webinar-meetings.com/MTMwMzA1

Here are the LinkedIn Marketing tips they will cover in the webinar:

-How Dave’s business increased its revenue by 223%  just through LinkedIn Marketing

-A 7 step process for creating massive profits and sales with LinkedIn

-Understanding the unique mindset of LinkedIn’s community, and what it takes to build a brand there.

-Why your business should be on LinkedIn (both the obvious and not-so obvious)

-Re-establishing your LinkedIn network

-Unique methods to generate leads with the advanced people search and geo-targeting tool

-Important keys for developing relationships, engaging with others, and attracting leads unique to LinkedIn

-How to build your business city-by-city and arrange face-to-face meetings with high caliber prospects

-10 do’s and don’ts about LinkedIn marketing

The lines are limited so grab your spot today.

http://lisasaline.webinar-meetings.com/MTMwMzA1

The Power of a Live Event

What Everyone Should Know About Live Events and Why Attending them Will Help You Grow Professionally and Personally.

Just this past weekend I spent three days in a power session with smart marketers. We were working on our marketing funnels, creating new content and best of all creating new friendships. For those of you who have not experienced a live event I can tell you from the heart that magic happens. I’m not talking about the “Rah-Rah” sessions where you sit in the audience and listen to a sales pitch but where you bring your laptop, your business and your marketing plan.

I really enjoy working in a room of people who all have different aspirations and are at different levels of success within their business. We inspire each other.

Lisa Saline and Angela BrooksFor example, I met Angela Brooks, who was the trainer for Social Media. Now you might think as a social media trainer myself I may have felt a bit uncomfortable with that. However, she was a gem to listen too and I picked up a few links that would help improve the management of social media with my clients. Plus we had a great time with the Twitter Hashtag #RAW3. This allowed the tweeters in the room to instantly connect with the people sitting across the table in the online world. I love it.

 

Another person I met was Kelly Kust. She is a single mom with a story that leaves a footprint onLisa Saline and Kelly your heart. Not only is she a single mom but one with 7 children. She lost her husband to a car accident while pregnant with her 7th child. Imagine the loneliness she felt when she delivered that child and soon after found out her little girl had Down Syndrome. Kelly is an inspiring woman who has the ability to impact and inspire so many people. I believe that is her business model all together. If you would like to find out more about Kelly’s story The Story is Here

 

 

Ann Sieg and Lisa SalineAnd last but certainly not least. The ability to have expert eyes on your work during a live session is life changing. Not often do you get to bend the ear of the expert in person. I appreciated the feedback I received and have taken the notes and turned them into a proper marketing funnel that will reward me and the people I connect with. Here’s to success.

 

 

Do me a favor and let me know if you have attended a workshop or live event for your business and what the results were for you. You can do that right on my Facebook Page  

 

How to use social media for business on the new Facebook graph search

How to use social media for business on the new Facebook graph search

Facebook recently introduced the new Graph Search feature that is full of feature rich search capabilities. A number of business owners have asked me how to use social media for business so here are a few tips on how optimize your Facebook page so that you are found:
Create a Page for your Business: If your business has a profile on Facebook, and it’s optimized properly, it will appear in a Graph Search as well as on the recommended pages of other profiles.

 

Facebook Graph Search For Business

Facebook Graph Search For Business

 

Add the address of your location:  The Graph Search will allow you to search by location so it’s important to have the correct location updated.

 

Add the address of your business

Complete as much as you can on the ‘about’ page:  Keywords and descriptions of your services or products will show up as recommended options.
Categories and Keywords: As people search for specific categories and keywords your business page will appear based on what you have listed in the about section. You can list up to three categories. Example: Florist, Flower Deliver, Wedding Florist

Complete as much about your location as you can

Who is your competition? Just enter your business product, service or category in the Graph Search and find out.

Who are you competing against

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Monitoring Facebook Stalkers

Why Facebook stalkers need to be monitored, and what to do about it!

This morning I woke to a message that someone who I never met tagged a photo of me. Of course when you see an email with that type of alert you are going to run to your computer and delete, block and untag yourself. Here is what I saw in my message box. (Don’t worry…it’s clean)

Pay attention when people tag you that aren't your friends

It pays to stay alert and manage the tags on your Facebook pages. Click on ‘settings’ and look to the left for “Timeline Review”. This will allow you to view tags from friends and others. You have the opportunity to manually approve all posts you are tagged in before they go on your timeline.  Note: This only controls what’s allowed on your timeline. Posts you’re tagged in still appear in search, news feed and other places on Facebook.

Your Plans for 2013 and Social Media for Business

As we prepare our marketing plans for 2013 and the use of Social Media I wanted to share with you the video that highlights the power behind social media and your business. Be smart, engage and don’t get left behind. Social is where it’s at. 

Read this: 

6 Ways to Use RebelMouse for Your Business

RebelMouse is the new social media aggregator. It’s easy to set up, easy to customize and a fun way to highlight your favorite social media channels.

 

Here are 6 ways to use RebelMouse for your business.

1.) Highlight your top blog post or video and have it tagged to stay positioned on the front page for a specific number of days or hours by using the edit key on the right of the post.

2.) Track your statistics on the stories within your RebelMouse page. You can see who came to the post by the hour, daily or monthly. You can see click through rates and how viral your article is on the various social media channels.

3.) Move the post from left to right, top to bottom or center it in the middle. Hi post that gets lots of attention on Facebook or your Blog should do the same on your RebelMouse page.

4.) Customize the colors and font on your RebelMouse page to match your website. You can even create a custom designed header and banner to tell your story.

5.) Embed your RebelMouse page on your website. You can use it as a front page where all your content is seen at first glance or create a separate page like Social Stream where the content is constantly changing.

6.) Repost an article or video to another RebelMouse page you manage but remember to add a hashtag and comment in the body of the widget.

Join me on Thursday, January 3rd at 11:30 CT as I give you a tour of the various RebelMouse features.

Register for the WEBINAR

Take a Peek at the RebelMouse BluePrint!

Check out the Designs

My Son Thinks I’m a Geek and I’m Proud

Another milestone in life is reached as my 15 year old secured a job working for someone else. He’s made money in the past with odd jobs like shoveling and snowblowing for the neighbors but is ready to venture out into the world of becoming an employee.

As he left for work this morning we discussed the “Golden Rules” of how to be a good employee. The manager that interviewed him said “just show up on time and work hard” and Steven knows that’s not good enough. So we reviewed the following together:

Firm Handshake – It shows confidence and control.

Smile – It can make someones day and really shows you care about the customer. Sometimes a smile can calm the angry customer.

Uniform neat – Wearing a clean uniform shows pride and respect.

Do a little more than what is expected – never sit and look bored or they might send you home. If you ask for more and do more without being told your chances of gaining additional responsibility are greater.

Always show honor and respect to others and HAVE FUN! People like to work with people who have fun.

Of course these are just a few of the things that I encourage my kids to use and they don’t always make those choices. However, today I am proud to say “he’s my kid”. So as we walk out the door while reminding him of the above he turns and says “Mom, you are such a Geek, but I love you for it”.

A Quick Social Media Strategy

The floodgates are open when it comes to managing your social media channels and implementing a strategy.

Here is one social media strategy that only takes seconds to implement. It's called Rapportive.com

Rapportive is a plugin in attached to your Gmail account that displays information from your email contacts’ social media accounts like LinkedIn, Twitter and Facebook. 

As soon as you open an email and put the email address in a sidebar window appears with that persons social media content. You can connect with them and comment on the social content without leaving your inbox. 

This is a powerful tool since engagement is the number one way to build your social media channels. Many people complain because social media is too time consuming. Now you have no excuse. 

I found Rapportive to be my "spy" on new email contacts. People will email me to inquire about a product or client I work with and with Rapportive I can quickly find out if they are a real person, a competitor or someone who I might like to build a stronger relationship with. It's terrific for interacting with on Twitter as I can instantly see what they tweeted and then comment or re-tweet immediately and move on with my work. 

Another great feature is that I can input notes in the sidebar and it pulls recent emails up too. 

Do you have a favorite social media strategy that you would like to share? I'd love to hear about it. Post a comment on my Facebook page now.

Where’s the Conference Room?

 

Enjoy Life

Have you ever had one of those days when your world feels a bit overwhelming? A few months ago I was in a place where I thought it might be better if I venture back into the Corporate world of working, getting a regular paycheck and having a conference room available if I needed to hide from the chaos of a busy day. I could take PTO time and get a paycheck if I needed a vacation, call in sick and still get paid and even go to the doctor when I needed to because it was part of a corporate wellness plan. Ahhh those were the days. 

Heck, this entrepreneurial career path is not exactly what I was taught 6 years ago when I invested big bucks in a mentor who said "just dream it and you will achieve it". I believed him and drank his KoolAid on a regular basis. I've never dreamed so much in my life during the first few years during my mentorship. However, it seems that nothing I was dreaming about was coming true. Why? Because I was told to be someone I wasn't, speak like someone else would, and dress like a certain millionaire so I could achieve that goal too. It was a gut wrenching process because I forced myself to do things I wasn't comfortable doing. As I saw my life crumble around me and my soul starting to sour it was time to say enough is enough.

Lessons learned and things started to change for the better when I converted back to my gregarious self. I was listening to peoples needs, sharing personal experiences and loving all people for who they were. Becoming a mentor and a connector and using my God given talents in a natural setting helped open new doors and create healthy relationships. I'm on a continual path to learn more and become a better person and am confident that the path of entreprenuership will allow me to help more people. 

So when you are ready to give up or throw in the towel on your dreams just remember that there are lessons to be learned and a life of positive experiences ahead of you. It's a great time to sit back and have some fun in your life. Just like I do once in a while with my kids. The picture attached is one that included silly string while I was on a conference call. They got me. Have fun while living life.

Be Real * Have Fun * Get a Mentor You Can Relate To * Keep Learning

Should you cut prices during a recession?

According to a survey by the National Federation of Independent Business, nearly 30% of small business owners have lowered their prices.

When setting your own prices, consider these ideas:

>> Be flexible – offer a wide variety of pricing options to win
over and keep risk-averse customers.

>> Customize – ask your clients what they need, and then change
your mix of offerings to emphasize the most affordable.

>> Target customers when they have the most cash – the first
week of the month after shoppers have received their pay checks
is usually the best time.

Source: Evans, Teri, “Slash & Earn,” BusinessWeek SmallBiz.

This article appears courtesy of Bob Bly, Direct Response Letter. www.bly.com