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Aug

3 Tips to Integrating Social Media into Your Marketing Practices

Posted by: Lisa Saline | Comments (3)

The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.

One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.

Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.

Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.

Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

Categories : Blogging, Facebook, LinkedIn, Sales & Marketing, Social Bookmarking, Social Networking, Twitter

Comments (3)

Aug

A Better Faster Way to Grow Your Business

Posted by: Lisa Saline | Comments (3)

If you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.

Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:

Reconnected with all of their prospects and past customers
Generated tons of new sales
Created long-term, profitable relationships with their contacts
Automated many of the processes in their business
Grown faster than with any other strategy/solution

You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.

This is a great opportunity you do not want to miss.

To doubling your sales!

Categories : Email Marketing, Ezine Advertising, Other, Sales & Marketing, Traffic Generation

Comments (3)

Aug

The Different Leadership Styles

Posted by: Lisa Saline | Comments (2)

There are three accepted types of leadership styles: autocratic, democratic and laissez-faire. Each carries its own advantages and problems, and you will often find that a situation often requires just one, rather than blending them together. These leadership styles, when used effectively and in a situation that bests utilizes their strengths, will offer success. When they are used in the wrong type of situation, however, you will easily see their weaknesses. We intend to show you how to choose between them and find a balance that works best for you.

Leadership styles: Autocratic

Of all the leadership styles, this is the most domineering and it requires a strong force of will to manage it. With this style, you make all choices. Your staff and coworkers have little, if any, say in what goes on with a project. You assign work and then make sure it gets done; you take on all major responsibilities and, if there are decisions to be made, you work them out. The autocratic approach is one that requires a strong personality. Those uncomfortable with positions of power and dealing with the consequences should not try this.

Of course, it must be noted that this is usually the most hated form of leadership. Your staff will want to have their opinions heard and the autocratic form does not really allow for that. Sometimes, however, a situation calls for this kind of strict leadership. Perhaps you have come in to a staff that is used to missing deadlines or being coddled? An
established authority may be a necessity, even if it does make you less popular.

Leadership styles: Democratic

If you happen to have a team that is reliable and filled with people of good ideas, then this can be the right style for you. With democratic, you spend less time making sure everything gets done and more listening to the input
of others. When you have a team that does not require your constant supervision, you can enjoy their opinions and have the time to actually sort through them. The team is a part of the company, not just a part of you.

This is considered the most popular of styles as people will work harder–theoretically–for a leader who includes them. Still, this style will only work if you have a group that is willing to put their ideas into action, not just wait for your signal.

Categories : Leadership

Comments (2)

Jul

What can we learn from charismatic leadership?

Posted by: Lisa Saline | Comments (6)

Winston Churchill - A Charismatic Leader Fidel Castro and Winston Churchill. Jesus and Mohammed. All exemplify charismatic leadership, one of the three forms of leadership classified by sociologist Max Weber.

At the heart of Weber’s classification is a belief in the “exceptional sanctity, heroism or exemplary character of an individual”. Significantly, it is a neutral term, implying neither good nor evil. Hitler, for example, was a charismatic leader as was Mohandas Ghandi.

One of the most fascinating attributes of charismatic leadership is that followers are drawn to the individual because of their personality or charisma. Like Ghandi, they do not have to hold a position of authority in order to inspire or lead people.

Instead, followers may see the leader as a parental figure who will nurture and guide them or as a prophet who can reveal higher truths. The leader may also be heralded as a hero based on previous triumphs or as a person of integrity, regarded for living by strong principles.

In recent years, charismatic leadership has fallen out of favor. Yet, it still plays a role in our society. When a Fortune 500 company needs a CEO to turn the tide of failing fortunes or a lackluster political party wants to boost its popularity in the polls, a charismatic leader can be relied upon to inspire renewed faith and optimism among the ranks.

Despite the naysayers, charismatic leadership can benefit society in multiple ways.

• Vision: these leaders express a compelling view of the future.
• Passion: they embody their belief.
• Energy: they commit boundless energy to realizing their goals.
• Creativity: they develop solutions to the problems that bog others down.
• Inspiration: they arouse confidence, faith and belief in their followers.

Given such positive associations, why would anyone question the role of charismatic leadership in our society today? The answer lies in how easily faith can be misplaced. When we consider a cult like that of the notorious Jim Jones, we can see how blindly following a leader can bring about pain, suffering and death.