The global phenomenon of Twitter has spread into every imaginable market, with more tools and uses becoming available all the time. Despite this, new users often pose the same question:
What in the heck am I supposed to tweet about?
Veteran Twitter users would find it difficult at best to answer this question with any amount of brevity (despite the 140 character restriction) – but, for business users, there is at least one universally applicable subject matter that you can start with, namely, your frequently asked questions, or FAQs.
Why Tweet Your FAQs?
Suppose you have a product that generates lots of user questions – whether it is assembly questions, installation, technical support, maintenance, accessory orders or the like, there are bound to be some questions that you receive on a regular basis. You’re already answering them on your website, (you ARE doing this, right?), so why not consider a quick tweet with the link to help direct Twitter users who may be in need of this information?
Some Other Examples:
* Link to the directory of local sales/maintenance representatives
* Link to short training videos you are hosting on your site, or at YouTube
* Link to your newsletter subscription page
* Link to welcome videos
* Link to free technical manual downloads, ebooks, coupons or other offers
* Link to event calendar with upcoming events and appearances
We all know that there “is no such thing as a stupid question,” but we’ve all felt reluctant to ask one at some point or another. Help make relevant information readily available, even to the shyest of customers by offering this information as tweets.
In addition, you can build customer loyalty and goodwill by encouraging them to send you their questions, and you can answer them in a public twitter “shout out.” Everyone loves to be made to feel special – consider offering a special discount or freebie to the best question each month in order to increase submissions.
Many Twitter users that may not have previously been aware of your company will be able to find you by way ofthe”search” tool on the Twitter website – think of your tweets as a 24/7 sales tool that serves double-duty as product information.
Twitter is a viable, free tool that can provide your company with immeasurable value. With just a small investment of your time, you can provide customer goodwill, product information and advertise – all with just 140 characters.
So go ahead and click the retweet button at the top of the page. Twitter.com/LisaSaline
Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as tohow this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or Twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.
Jeffrey Gitomer’s Ace of Sales system is the ticket for Melaleuca Executives to enroll new customers! Ace of Sales will help you make sales, close deals, and build loyal relationships.
Isn’t that what Melaleuca Executives want?
Building your Contact List
Managing Follow up Processes
Stay Plugged In To Success Events
One of my favorite features of the system is the tracking tool. You can see when an email was opened. That way you know that the person you are meeting with has opened it and you can give them a quick call.
Lead By Example
The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.
You can manage your social media profiles directly from Ace of Sales and try it on me for 30 days. Enter PromoCode SALINE30.
Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.
If you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.
Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:
You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.
This is a great opportunity you do not want to miss.
To doubling your sales!
There are three accepted types of leadership styles: autocratic, democratic and laissez-faire. Each carries its own advantages and problems, and you will often find that a situation often requires just one, rather than blending them together. These leadership styles, when used effectively and in a situation that bests utilizes their strengths, will offer success. When they are used in the wrong type of situation, however, you will easily see their weaknesses. We intend to show you how to choose between them and find a balance that works best for you.
Leadership styles: Autocratic
Of all the leadership styles, this is the most domineering and it requires a strong force of will to manage it. With this style, you make all choices. Your staff and coworkers have little, if any, say in what goes on with a project. You assign work and then make sure it gets done; you take on all major responsibilities and, if there are decisions to be made, you work them out. The autocratic approach is one that requires a strong personality. Those uncomfortable with positions of power and dealing with the consequences should not try this.
Of course, it must be noted that this is usually the most hated form of leadership. Your staff will want to have their opinions heard and the autocratic form does not really allow for that. Sometimes, however, a situation calls for this kind of strict leadership. Perhaps you have come in to a staff that is used to missing deadlines or being coddled? An
established authority may be a necessity, even if it does make you less popular.
Leadership styles: Democratic
If you happen to have a team that is reliable and filled with people of good ideas, then this can be the right style for you. With democratic, you spend less time making sure everything gets done and more listening to the input
of others. When you have a team that does not require your constant supervision, you can enjoy their opinions and have the time to actually sort through them. The team is a part of the company, not just a part of you.
This is considered the most popular of styles as people will work harder–theoretically–for a leader who includes them. Still, this style will only work if you have a group that is willing to put their ideas into action, not just wait for your signal.
Leadership styles: Laissez-faire
This is a style that can be either a massive success or a massive failure, depending on how you handle. This gives your employees virtual run of projects, letting them make decisions and take responsibility. As a form of leadership, it’s somewhat of a contradiction as there is very little “leading”. You trust your team to make things happen and deal with the matters that directly concern you.
For a motivated group, this can work. The difficulty comes in keeping everyone on time and on pace when you are not stepping in to check. The laissez-faire is not recommended for most companies because it is such a risky venture. If one member fails, then everyone can fail. It takes a special team to pull that off.
You can get more insight into these styles and strategies from classes in an organizational leadership masters program. You can also attend business seminars and conventions to get tips from other business leaders.
Fidel Castro and Winston Churchill. Jesus and Mohammed. All exemplify charismatic leadership, one of the three forms of leadership classified by sociologist Max Weber.
At the heart of Weber’s classification is a belief in the “exceptional sanctity, heroism or exemplary character of an individual”. Significantly, it is a neutral term, implying neither good nor evil. Hitler, for example, was a charismatic leader as was Mohandas Ghandi.
One of the most fascinating attributes of charismatic leadership is that followers are drawn to the individual because of their personality or charisma. Like Ghandi, they do not have to hold a position of authority in order to inspire or lead people.
Instead, followers may see the leader as a parental figure who will nurture and guide them or as a prophet who can reveal higher truths. The leader may also be heralded as a hero based on previous triumphs or as a person of integrity, regarded for living by strong principles.
In recent years, charismatic leadership has fallen out of favor. Yet, it still plays a role in our society. When a Fortune 500 company needs a CEO to turn the tide of failing fortunes or a lackluster political party wants to boost its popularity in the polls, a charismatic leader can be relied upon to inspire renewed faith and optimism among the ranks.
Despite the naysayers, charismatic leadership can benefit society in multiple ways.
• Vision: these leaders express a compelling view of the future.
• Passion: they embody their belief.
• Energy: they commit boundless energy to realizing their goals.
• Creativity: they develop solutions to the problems that bog others down.
• Inspiration: they arouse confidence, faith and belief in their followers.
Given such positive associations, why would anyone question the role of charismatic leadership in our society today? The answer lies in how easily faith can be misplaced. When we consider a cult like that of the notorious Jim Jones, we can see how blindly following a leader can bring about pain, suffering and death.
Even in the service of a worthy cause, there are negative aspects to charismatic leadership. Heroic self-sacrifice, for example, can jeopardize family relationships and physical or financial health.
As history reveals, however, charismatic leadership can also be a positive and beneficial practice. The key lies in whether or not it is carried out ethically. In the best of all possible worlds, leaders act in the interests of their followers. Furthermore, they encourage their followers to take responsibility for their actions and ultimately become leaders themselves.
This is radically different from a situation like that created by Jim Jones or other cult leaders, where followers are required to accept the leader’s demands without question, regardless of how it affects them.
Too often, the latter is the situation that comes to mind when we think about charismatic leadership. Yet, when we look at the contributions of some exemplary leaders we can see how greatly it has benefited our world in the past and how much we continue to reap from it today.
Will Foursquare will have 1 million members signed up in the next couple of week? You bet. This tweet was just published and they are excited to have 1M Checkins in a single day.
Why does this matter to you? If you are a business owner you need to be on Foursquare. People will help you advertise. The best way to describe the service is to actually quote directly from the Foursquare site:
Google photographers are available to shoot photos of your business and will appear in a business’ Place Page to help users who are searching for more information about your business. This is an excellent opportunity for you to expose your business and do so with the help of Google.
Interior photographs are a great way to show potential customers how your store or office looks. You have the ability to display your business photos on Google Local and get discovered by your neighbors as well as Google. Go ahead and stand out from the competition. Who wouldn’t.
I’d be happy to assist any local business owner in the Twin City Metro area (Minneapolis/St Paul) build their online presence and start with the Google Place Page today. Email me at Lisa (at) Lisa Saline.com or call 952-884-3293
One of my passions is learning about other people and hearing their stories of life and business. Please introduce yourself and tell us more about you.
What is your story?
What is your passion?
How can I help you spread the word?