Another Experiential Marketing campaign that I was honored to be part of is coming to an end. We had so much fun testing all the features of the Chevy Traverse.
The Moms Time Out Twin Cities program was an enlightening experience and I hope we are able to do something similar again.
Letting active moms drive the Chevy Traverse and blog about their experience allowed new connections and new ideas about the Chevy brand. I heard one of the moms state that she always drove foreign cars (for no particular reason) and would consider purchasing a Chevy when the time comes. Other moms were able to share how the vehicles did with carting around moving signs and kids. Some liked it and others said it didn’t have the room that they were hoping for.
My favorite part of the car was the OnStar, Bluetooth touch calling and the DVD players. Since I am on the phone quite a bit it really was nice not to have to fiddle with the phone at all. There was not alot of cargo space for a family who likes biking and bigger toys. However, the seats were easy to manage and the car road extremely smooth. We all loved the new car smell.
So hurry and get to your local Heartland Chevy dealers and take the Traverse for a test drive. You can pick up a $30 gift card to SpaFinder.com too.
My Mom Squad friends and bloggers. Check out their blogs and comment on them. I’m sure they would appreciate your stopping by.
Lindsey Hasford – Active Rain
Dana Douglas – Happy Day Vintage
Lisa Scherber – Mommy’s Nest
Lynsee M – MomsLikeMe.com
Building a corporate culture of creativity as well as accepting new ideas will capture the talent, energy and commitment of employees. Take 3 minutes to watch the movie “A Peacock in the Land of Penguins” to inspire you and your team.
Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Optimization– SEO has received a lot of attention over the years, and this is not without goodreason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.
I’ve been working with several local clients who are collecting business cards but don’t have an effective follow-up system when it comes to doing anything with them. Well, I have the answer to your problems. It is a system that I have fallen in love with and believe it can make a tremendous difference in staying connected with your clients and prospects. Check out the details below.
What is Ace of Sales?
It’s the first sales software program that actually helps you make sales! Jeﬀrey Gitomer has personally helped create Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives you the tools and training to attract, engage, diﬀerentiate, thank, stay in touch, and WOW your customers.
Oh yeah, and makes sales!
Personalized Sales Makers
Once you’ve signed up and uploaded your logo, it’s all done for you. Your Sales Makers are all ready to go! No fussing with graphics or editing HTML. Everything sent from Ace of Sales is designed with your brand identity.
Powerful Sales Making Features
Q: How much does it cost?
A: Subscription Fee: $20 per month – or – $199 per year ($40 savings). Greeting Cards are $2.49 each (plus postage)
and Postcards are .49¢ each (plus postage). Ezines are $2.00 to send plus .01¢ per recipient.
Q: Can I try it for free?
A: Absolutely! Just enter Promo Code: SALINE30. When you sign up, you’ll get 30 days free to test drive it! You can send emails and your first Postcard and Greeting Card at no charge. You’ll be asked to enter your credit card when you sign up, but you’ll only be charged a monthly fee when you keep your account past the trial period.
Q: Is there an Ace of Sales website or a video with more info?
Also, when you sign up you’ll receive announcements for live webinars that will help you get up to speed fast!
Q: Does this replace my CRM? What CRM systems does this integrate with?
A: Ace of Sales makes a great partner program that works with CRMs like ACT! or Salesforce.com. If you don’t currently use a CRM, Ace of Sales may be all you need. Ace of Sales works with Outlook, Gmail, and Yahoo Mail!
If you have your contacts in an Excel spreadsheet, export them as a .CSV le and they’ll import right into Ace of Sales.
Complete the information below and I will show you how to integrate your autoresponder into Ace of Sales. So Cool!
Create your own video slideshow at animoto.com.
We were having fun creating videos at the park in our Chevy Traverse. This has been a fun experience and love tooling around and checking out all the bells and whistles. Please check out what other moms are saying about their Chevy Traverse experience at Moms Time Out Twin Cities and take time to vote for your favorite blogger. If you live in Minnesota or Wisconsin you can enter to win a fun weekend at Madden’s Resort and Spa on Gull Lake. Also, you can test drive a Chevy Traverse at any of the local Heartland Chevy Dealers and take home a $30 Gift Certificate for SpaFinder.
Remember to create an experience for your clients or future clients as it really does support experiential marketing and brand awareness. Enjoy the experience today.
Using outbound marketing in order to get leads and customers has been around for quite some time, but you might be surprised with exactly how easy it is to incorporate some of your outbound marketing into inbound marketing. As a matter of fact, when you do this properly you can have the best of both worlds because you’re going to be getting leads from your outbound efforts, and leads from your inbound efforts as well. Here are a few ways that it can be done.
If you regularly run television or radio ads, you can convert these over a format to be used on the Internet. This is especially beneficial whenever you are using television ads, as online video is such a hot item now. By posting these with related keywords and a well written blurb on websites such as YouTube, you would be surprised with how much traffic you are able to receive. The reason why this is the case, is because YouTube is the second largest search engine, behind its parent company Google.
If you take part in trade shows or off-line seminars, you might want to start inviting your attendees to view an online webinar. Webinars are an excellent way for you to continue contact with an individual, and you may even enjoy switching them over to electronic contact, as it can be more convenient. Not only that, recorded webinars are an excellent way for you to grab additional visitors from the search engines, or from viral traffic campaigns.
If you’re using print ads, make sure that you always include your URL in the ad. Many people that read these ads are connected at all times, either through their computer or through their cell phone. It is perfectly natural for them to type in a URL whenever they see it, and curiosity will often be motivation enough for them to do so.
Whenever you do flip somebody over to your website through a print ad, always make sure that you offer them something free in exchange for their email address or other personal information. In this way, you stop the tire kickers from simply viewing your website and then clicking away. Rather, you now have a new potential customer that you can market to regularly.
There are many other ways that you can use your outbound marketing efforts and change them over to inbound marketing success. By integrating both of these into your business, you will be able to take it to a much higher level.
Experiential Marketing allows customers the opportunity to interact and engage with brands, products, and services by touching, feeling, smelling, and seeing that creates an emotional attachment and allows for intelligent and informed purchasing decisions to happen.
This week I saw two examples of how this actually works not only in creating brand awareness but as an inbound marketing idea as well. The first experience was when I volunteered at the Pacer Benefit. They had a huge audience and offered a free photo shoot with a mime couple. It was such a unique and fun experience but you had to go to the website on a specific day to see your picture. Do you think they had people waiting at the door ready to find their photos? I sure did.
Another Experiential Marketing campaign that I am honored to be part of Moms Time Out Twin Cities program that includes the use of a brand new Chevy Traverse for four weeks. Four moms in the Minneapolis area were selected to drive this new vehicle for four weeks and blog about their experience. This is truly customer experience that will help the Chevy brand drive sales and increase brand image and awareness.
Letting active moms drive the Chevy Traverse is the difference between telling them about features of the vehicle and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. After four weeks of driving the Chevy Traverse I am sure it will be difficult to hand over the keys.
Those of you who live in the MN metro area… be sure to tune in to the Kare11 Showcase Minnesota on Thursday, May 20th. The Mom Squad will be given our cars live on television. Here is a clip from YouTube on the Chevy Traverse. Chevy Traverse
What are you doing to promote Experiential Marketing in your business? Leave a comment below and share your stories
Generating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.
One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)
A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.
Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.
Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.
There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.
Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.
Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.
I found this fascinating quote today:
When you write a post for your blog, your headline is the last thing you should be thinking about.robertmergupis.com, Write Your Headline Before, Or After Writing Your Article?, Apr 2010
You should read the whole article.