A quality sales CRM software permits one to categorize their clients. This is important because what a business sends out to different clients will not always be the same. The more that business can zero in on the target's needs and interests the better the chances for a sale. A very basic categorization would be customers and prospects. One would never send a past customer letter to a prospect or vice versa. However, a sales CRM software can do categorization that is even more specific and customized. It may even turn out that a message is only sent to a single client, and that would be fine because that message would be crafted for just that individual.
Having multiple ways to contact clients helps keep contact efforts fresh and new. Imagine if the only way a business contacted their clients was via e-mail, after a while clients would become immune to those efforts. However, some sales systems like Ace of Sales.com provide alternative means to make contact. Alternative ways like sending a card with a custom message or even a custom photograph can really make a difference. Sending a customized postcard can be a quick way to make contact and an impact. And then there is the telephone contact information for a person-to-person phone call. All of these different ways to contact clients or prospects are just more tools available to the sales person (or small business owner).
Sales is about developing relationships and the more a person knows about their customers the better their sales efforts will be. Harvey Mackay of "Swim With the Sharks Without Being Eaten Alive" fame required of his sales force to eventually find out 66 different pieces of information for each client. They were to find out things like education, family, military service, business background, and much more. It is upon this kind of information that relationships can be built. However, that is a lot of information to manage.
That is where sales CRM software benefits the user, it keep tracks of all the client information and details. Imagine without having a sales software keeping track of 66 different pieces of information. Just having 10 clients would make that 660 different pieces of information to manage. That's not to mention the meeting notes and call notes after every contact is made. Sales software makes it all easy to manage and to use.
Ultimately, it is those businesses that make the investment in a sales system software to build customer relationships and manage client information that will be around for a long time.
I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.