You really can build new connections through social media! Janet and Nick met through Google+, now they have a face-to-face chat on a hangout!
Here are some things that are covered in this interview:
Where can you find out about Nick Ellison and his products?
He has a FREE social media blueprint you can download: nickellison.net/blueprint
Here’s his new program: Zero to Twitter
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10 Image Ideas for Social Media with Janet E Johnson & Lisa Saline
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In this video/podcast, we walk through 10 ways to use images. Here are the 10 ways that we cover.
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Standing out from a crowded field on LinkedIn with Mike O’Neil
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Being the Mike is a fellow Minnesotan…we chat a little about the weather. Then we get into the meat of the interview. AND this interview is FULL of nuggets.
Part of the interview Mike talks a bout a post he wrote. You can listen, then open the blog post or if you are by a computer, we suggest going to this blog post and listening at the same time. Blog Post: Sex up your Linkedin Profile with Optimized Pictures
Here is a brief overview of what the entire interview is about.
Mike shares about his upcoming book, Rock the World with Linkedin Version 3. This is about standing out on Linkedin. We discuss being unique and really being the real you in a unique way.
You can get a copy of this book for FREE! IntegratedAlliances.com
IntegratedAlliances.com also has many free training videos on their site, so take the time to scroll down and soak up all the Linkedin knowledge you can!
If you are a reader, not a listener or watcher, we’d like to cater to you also. Below is the entire interview transcribed for you:
Janet Johnson and I am here today with, I have a special guest. Well of course we have Kimmy, Kimmy the salon owner.
And we have a special, very special guest today, Mike O’Neil. Mike O’Neil is Integrated Alliances. I’d first want to go through a little bit about Mike and I appreciate your coming and then we’ll go get in to some details on what he does and he’s going to teach us a bunch of LinkeIn information today.
So Mike O’Neil is the LinkedIn RockStar. Social media pioneer, twice a Forbes top 50 social media power influencer and an internationally-acclaimed LinkedIn authority and futurist. Mike inspires audiences with his unique blend of classic rock music, LinkedIn and social networking taking a page from his LinkedIn book entitled “Rock the World with Your Online Presence.” He’s a 20-year B2B technology sales veteran. Mike has trained thousands of IT and sales professionals, chose LinkedIn for 7 more years. As president of Integrated Alliances, the world’s first LinkedIn and social media firm, Mike’s time for the LinkedIn program teaches you to fit in, stand out and convert to attract new business with LinkedIn and unique strategies and techniques. Integrated Alliances provide LinkedIn and social media consulting services, live training, on-demand learning and end-users support for firms and sales channels. Now Mike’s going to talk today about standing out from a crowded field on LinkedIn. Thank you Mike and welcome.
Hey, it’s great to have you!
Oh, it’s great to meet you!
Have you ever been interviewed by a puppet before?
I felt like they were puppets that were interviewing me.
But I’m more fun. I got cuter hair.
You are way both.
Well thanks for coming on the call today Mike, we’re on hangout.
Awesome. You all know how, what it’s like outside? Could you tell our audience what we’re doing this in the middle of in here?
Blizzard, minus degrees.
27 below for me last night, I have a screenshot of it on my iphone. I grab those things whenever I can because you know. You might say I may never going to see that again but you’d be wrong.
You hope, we hope. But some people I think around the country and the world don’t have a clue what it’s like here.
It’s affecting internet a lot, it’s affecting social media people. Let me try and break into a hot, hot new story. A lot of us are stuck at home, we’re not driving into the office and darn it if at home your internet service isn’t getting slow or down or something, making it even harder to do the things that we’re all kind of want to do the right thing, right? We’re not to watch tv, or want to get that work done and we cannot vpn, routers are getting broken, vpn tunnels are going down, it’s a good day to be stand alone writing, blogging. And I had a backup on the cellular network with wifi device just to kind of keep things going and stuff and held a webinar yesterday and had internet problems. Have to go back and forth find out if it’s a system-wide problem and GoToWebinar yesterday.
Yes and we’ve had a lot of problems and there’s been more than just even GoToWebinar. There’s been Aweber and Hostgator today, I’d heard just lots of different things so this is something that’s not, not even just because it’s in the cold but it just didn’t happen.
I’ve actually been down on those manholes where the routers are, I was a telecom sales engineer way back all those years. You go down into the manhole, you go on over here and all of a sudden you’re expecting there’d be sewage and there’s routers all over, underneath the streets, down there. That what happens. And I was doing it in the summer so it was more hot than cold, if you know what I mean. Anyway, we’re going to talk about LinkedIn, those are people I trained on LinkedIn by the way, I train those telco folks. They’re frankly wondering where are my next customers coming from? And when they stop calling me all they want is a bid.
I bet. I would love to talk to you about LinkedIn and I’ve really want, for me personally, and Kimmy has some questions for you, too. She has some very specific questions about her business also. We really want to hear about, let’s start with the profile. What is changing with the profile right now? It’s becoming more visual, sounds like.
You know that’s right. Frankly what’s kicking off the next version of our LinkedIn block is the visual aspect like you just drive. Where you on LinkedIn when there weren’t pictures?
Yes, it was awesome. It was like a directory listing.
And “Chris and Pat”, you were really wondering is it Mr. Chris or Ms. Pat, right? So we’re beyond that a little bit now and LinkedIn says have a head shot picture. Oh great! And if you don’t have a head shot picture you either not taking seriously or you’ve got the wrong kind of picture or something. There’s a certain formula that LinkedIn wants. So let me give you the 2014 formula for success on your picture. This is, pay attention, this is the big whahoo here.
Get a nice picture with a really nice smile where you’re wearing something that fits your business, you know. Well for me, concert t-shirt fits my business. For you, I don’t know Kimmy. A new paper towel for around-wrap, I don’t know. What matters are these few things. First of all your picture so get it cut out. Get your picture cut out, and do an .png file, okay. It’s transparent and I can put whatever I want behind it. Here’s me and look at me! See, that’s a background that I might artificially put in, if it wasn’t real. But it is real, see! That’s really, really there. But it doesn’t have to be. You can take a picture and put that in Afterworks. And if the things behind you are interesting and reinforce you that will cause people to give you a little bit more attention, maybe click on you instead of someone else in that list of 10 people or 20 or however many come up on a list, they’re going to go poof, that picture speaks to me, I want to know more. That’s my biggest tip and the whole bit is find a background that works for you, get your picture cut out and put it in front of that background, that combination. You can blur out the background a little bit. I’ll share what I think is one of my favorite pictures. The gentleman’s name is Ron Noden, N-O-D-E-N, Ron Noden, okay. Look at his picture, take a peek at it, it’s unbelievable. I’ll share one more so let’s kind of one, that’s a guy. I’ll give you a woman’s picture, Pam Demmer. Pam Demmer, D-E-M-M-E-R. Both of these pictures were taken with this philosophy. In one case it was a real picture that had the back blurred out. I think he really was in front of that background with Ron. But with Pam we did it with an iPhone and you could do it for 5 bucks on fiverr, F-I-V-E-R-R.com. You can have someone create just 1-2 picture sort of thing. So there’s the first part. But have you noticed you can put more than 1 picture now? Kimmy have you noticed?
Yes, you could put pictures all over.
Put pictures all over. There’s probably a better way to do it and a less better way to do that, don’t you think?
So I’ll share with you, I just had a blog post on this actually. It’s called Sex up Your LinkedIn Profile with Additional Pictures and it’s a killer post but I actually will go over it. When you put pictures in a section of your profile, you could put up to 5, at least have 5 showing. You got the top row which has the 2 pictures and there in that 16×9, like that high def tv, you know, wider on top. And then below it are 3 more pictures and there in the old tv set 4×3, they are not so wide. It’s exactly that aspect ratio so you should understand it. Old tv on the bottom and the new tv on the top.
Frankly when you put pictures up, I’m only going to talk pictures on this part here because it’s a little bit different with Power Point and other things. Once you upload them into there, there’s a little upload link, you upload them in, you can drag and drop from over here. I want this one at the top, I like that over there, kind of get it the way you want it.
Nice. That reminds me a little bit of the Pinterest board that you can drag those around and same thing.
And don’t you love that about Pinterest board, huh, like the Pinterest board, they do that! But when you do, you take something that might look good in a 4×3 and it doesn’t look so good in the 16×9. See! So there’s a way to draw a picture that works for both and that’s were the post on integratedalliances/blog, the blog on integratedalliances.com, essentially.
Perfect, yep, we’ll log into that.
It’s one of the best post I’ve done recently because it really takes it to a science of making it idiot-proof. Like you have a, I’ll share an idiot-proof for you, how’s that? I won’t ask you if you’ve ever colored your hair but I have, okay.
What color did you do?
Oh, awesome, I love that color.
What do you think? So you can have a 94 next time. So they give you a mittens to put on your hand so you don’t get your hair all messy. Is there a left mitten and a right mitten?
There’s two, in mine. But I’ve never colored my hair, no I’m just kidding.
There’s no difference.
In the color box it’s just the same old plastic mitten.
Yes, works a leftie or a rightie, it’s a Boy George club, right? So there’s an example for you, kind of easy. So you want to draw a picture that could be on the top or the bottom and what you do is save some area for buffers like when you go to have your business card printed, they’d say don’t set an outside line, don’t go within that card range. It’s a similar principle to that, okay? And if you do it right, when you click on the picture you get a nice view of the picture where you can scroll around instead of a tiny view, as well so that post will really help a lot.
Absolutely. This sounds like it will make a big difference for people that not to take a guessing game on how to do it.
Yep. So there’s part of the question, that’s the mechanical part. The other question is what kind of picture should I use? You know that kind of matters, too, are really great view of something that does not belong there. You get the idea! So what do I want to feature? What are things that I want to feature here in particular because I can do this with the job description down below, I can do it with the employment thing down below. But I want to talk about, the place to look at what did you just say above? What did I say in my summary and what pictures go with that to support that? Or substitute for, you can just get a quick glance and see what you got. Mike is a speaker, I see he’s got a book. It looks like he trained in front of audiences, I see his into cars and concerts – 5 pictures for you.
So there’s a how-to-do-it, done that later instead of a first. How to do it comes after you figure out what you want to do. And these are pictures that it really does pay to do a little extra, a little extra Photoshop or little oomph in that fiverr.com place. You can find people to update your pictures there or have it done by all kinds of people. Don’t shed it over too much but it’s worth the 5 bucks.
And it’s worth to sit down and kind of draw it out I would guess like on a white board or maybe paper just to get a good idea of what you want.
Yeah. You got and realize that you can make all the changes you want. Just get it up there and see what goes on top, top matters more than bottom. The 16×9 is where you feature the stuff that’s most important. If they only saw that, those top 2 pictures then think about that. Then I got 3 more.
The key is the png file, remember that not the jpeg.
With something in the background that’s going to stand out. Now what about like PR say, that’s a big thing out there right now like when you’re featured on different things, would you suggest that in the background?
Explain that to me one more time.
When you’re featured on entrepreneur.com. places that you’re featured across the web – PR stuff. Would that make sense to put that behind you?
Yeah, you’re talking about like a media wall?
Okay, let me give you another really great person to see. This gal was on my radio show, we did her picture. In fact she’s featured in that article, okay. Look at the gal that’s featured in that article there, she’s in front of a media wall holding a microphone with the media wall behind her and it’s perfectly blurred.
I’ll share something a little generic that I’m doing. I’ve got a client that I’m courting, okay, he works for Honeywell. Really cool guy, really busy guy. I have to chase him down all the time but darn it if I’m not going to do business with Honeywell. I took his picture out of LinkedIn. I blew it up so I got the 400×400 one, I sent it to my graphics guy, we cut him out and put a media wall behind him that had Honeywell logos on it and blurred them out and I just sent it to him. And I sent it to him actually with about 7 pictures. We started here then we did this, then we did this, then we did this and then this and then this and here’s what we came to, and by the way here’s the png file for you to upload. I spent half an hour on that and then 2 people for half an hour. I invested some time and money in that and I’m expecting I’m going to close the deal with him sometime within the next month or two and he had hundreds and hundreds of sales people under his area. But I’m making him stand out. Do you think the industrial controls division is a stand out business?
Not typically but your making him stand out!
Yep and it’s very, in good taste.
I did another one for a friend of mine who works at the data center, my old boss. Payback time boss, Don Coufal, payback time, there you go. And his in front of one of these backgrounds that looks like you had it at Walmarts or the wedding picture something. You know that blurred, gray background that kind of looks like someone threw up a bunch of paint on the wall.
Well I cut his picture out and went to Google and found a good data center picture, routers and all that stuff. Blurred it out and had his picture like pointing off the screen like he’s looking away disinterested as opposed to looking in and interested, flipped his picture around, put the data center behind it, blurred it and now he’s going to put that up. We’re doing a call together and he’s going to put that out. He now looks new and edgy and fast and moving and exciting instead of like he was at the wedding.
Yep, that’s great. So you didn’t get his head shot at at series then, right?
An iPhone does an amazing job. The Pam Demmer picture was done on my iPhone. I took that picture and do I look like a photographer? Come on, look at me.
Mister photographer. Now I hardly know what’s one the iPhone that’s why I have an iPhone, I need an idiot-proof phone. My mom has a jitterbug phone, have you ever heard one of those?
It’s for seniors. It’s the idiot-proof phone. It has yes and no buttons on it. Do you want to answer this call? Not like press the green button, it says yes. And the question says ‘do you want to answer the phone?’ That’s where were getting by the way. We’re getting that in social media, we’re getting that in LinkedIn and other places. It isn’t how much power you can do but how you bring it really easy to understand and implement it, too. You put the features they have to be easier to use, for the most part.
Yep, disability. Very easy.
And images is simple finery thing where it’s grabbing people’s attention fast and it’s good that LinkedIn is moving in that direction and I think they’re obviously realizing from what’s been happening with the Instagram, the Pinterest and all. How all the sites have become image-based. I think I actually, this is just an opinion, but it’s like LinkedIn is one of the last really bring that in. Well Twitter, too, I guess, if you look at both of them. But it took them awhile. It’s taken a little while for them to bring in all that imagery.
Yeah, I expect it to continue and to expand and go beyond it. Maybe with a player or upload area or file upload or something like that. We used to have box out and some of these other apps that would do some of those things, Google docs, and stuff. And they took those away and frankly I think LinkedIn’s been on the wrong path. They’ve been taking more things away than they’ve been adding. LinkedIn answers is gone, all the applications are gone. A lot of these hooks, I used to use a plug-in for my Outlook called Xobni. Xobni works with everything but LinkedIn now and just on and on. They’ve been cutting here and I think they’re going to get burned by that sometime. That’s going to come back, as long as there’s not an alternative to Comcast, as long as there’s not an alternative to LinkedIn, you know for example, there’s the monopolistic sort of thing, that will continue for awhile but senses change. The big one to watch, here’s the one to watch salesforce.com. They’ve got the clout to do something big, bad and awful that could affect LinkedIn. They own Jigsaw. Jigsaw’s data.com now. Well, gee, what would to take jigsaw and now data.com and have it be datasocial.com? And incorporate those folks. Your data are already in there, would you like to socialize while you’re here? We’ve got your data, do you want to come and play here? Or has LinkedIn not met your needs? You know that’s the one I’m betting on if there’s some successor that comes along, if it’s something we don’t see and quickly comes up. They’ve already got the user base, they’ve got the huge convention. How hard would it be? It’s like IBM coming out with a PC, how hard is that! It’s an extension to their big audience already. And we so what happened there.
That leads me to another question and you may be kind of answer this, where is LinkedIn headed in the next couple of years, would you say?
LinkedIn is headed down the path of being a big data provider. The data and user behavior information that they have has lots of interest from vendors to makers of B2B products, as well. I’ll give you an example, everything you’ve ever done on LinkedIn has been catalogued. And how long you did it, when you started and stopped and where you were before and where you went later is all known by them. So they have a pretty good idea if someone’s interested, for example, in buying data center services because you’ve been doing data center searches. And you looked at this vendor for 5 minutes and you’re going through this vendors after 30 seconds. If you’re that vendor that they saw for 5 minutes, that piece of information is worth something.
Oh, it’s extremely valuable because now you know exactly which target market is looking at you versus you having to go find them.
And you’re one click away from looking at their profile and two clicks away from sending them a message. That’s where I think it’s headed – the big data elements. The other area where it’s headed is that LinkedIn is going to be hidden behind a dashboard that’s also sitting next to Facebook and G+ and all these others. It’s the dashboard that we’re going to be talking to. The dashboard will have a universal inbox, I don’t care if you sent me a note on messenger on Facebook like you do or came thru Skype as a message to me or came through my Gmail account or my Integrated Alliances account or came as a text message, I don’t care where it came. There’s one inbox and that’s over here in the corner.
There’s also 1 profile that has a variation and splits out ever which way. So if I decide I’m the founder and not the president of the company anymore and I make that 1 word change on both, so let’s just say I make a 1-word change. I mean to push that out to all those platforms because there are essentially got to point back to this. So I make a change here, the universal place where they pull from and look from, and it changes everywhere because it’s virtually there. It’s really just here and they point to it.
So you’re saying that LinkedIn is, you feel in the future, the hub for all?
No. You’re dashboard will be the hub. The dashboard could be a FAT application, an exe file on a PC or an app that runs. It could be a portal. It could be a www dot you know mydashboard.com-kind-of-place. Google can put a plug-in in the Chrome and have it be there. It could be a whole new browser. There’s a lot of different forms that this could take. And it also is something that I believe very much it’s going to have different skins. Like you can have skins on your audio players. You can say what, I can feel the LinkedIn look and feel so give me my dashboard that looks like a little LinkedIn-ish. You know I like those colors, I think that way. Let my inbox look like the LinkeIn inbox but behind that actually is the Facebook, Twitter, and the other stuff all coming in to one spot. I call it social media 4.0. I actually started a book on it and the co-writer of the book has taken ill so I got a book that’s parked on the side about this. Social Media 4.0, the return of the dashboard, the revenge of the dashboard, I don’t know what the obvious but the word dashboard is on the subtitle.
I think it would simply our lives, I mean that just sounds like it’s hard to jump from here to there to here to there. I mean we’re all busy and any time-saver we could possibly have is going to be helpful.
It’s like friends and Google circles, all those sort of things kind of determine who gets access to me and who doesn’t. On LinkedIn right now all your connections have equal access to you for the most part. If you’re connected me, you can send to me. Now it might be that we’re down the road here and I don’t think we’re too far down the road with LinkedIn on this, by the way, is where we got called bucket one, bucket two and bucket three for our connections. This folks I know, I can vouch for them. These are hundreds of people maybe but not thousands of people there. These people in the middle are the people that I kind of know and trust but I haven’t met them. But you know, they are not strangers. I would be inclined, you bet I’d retweet that for you. I wouldn’t retweet it and add words to it like I would in bucket #1 but I would retweet it. And then the third bucket are people that I don’t know, I won’t say I don’t care about them, I just don’t know them yet. They haven’t crossed over the first chasm and certainly nowhere near the second chasm. And that categorization, I don’t mean tagging on LinkeIn and being able to go back and add tags to records, you can do that now. I mean, which are you, by default, you are in bucket 3. Do I want to take any people from bucket 3 and upgrade them to bucket 2 or bucket 1 and there needs to be a tool to make that happen, because I am not going to visit 30,000 profiles and do that. They can come up with a tool that’s wonderful and if you have to do the one-at-a-time thing like you do with tagging…
Not going to happen. Mike, are you familiar with the Rebelmouse? I think of that system as aggregator where you can pull in your social media content.
These things that we’re describing, are the way those tools are coming out right now that you see is around content. It’s not around inboxes and inboxes is the killer app for it, it’s not content because not everyone does content. But everyone has an inbox and that’s the thing. Janet said she sent me the link and what did I say? What box did you sent it to? Where did it go? Where do I look for it?
I was actually Facebook messaging you because that’s where we typically message each other but we’re doing this on Google+.
And you’re Facebook messages come to me thru Skype. I was answering you thru Skype.
So if you have a dashboard it wouldn’t matter where those messages come from and you’re instantly connected.
That’s right. You have to have the right kind of plug-in to all of those sources for the message and that plug-in has to be two way — send and receive. And those are the gotches, those are the gotches there, not just reading but writing. And if you send me an email message or how about a messenger message and I in turn return that through a different means. I send you an email in return to the buck that came in thru messenger, that’s the stuff that’s going to happen and we’re not too far away. We’re 2-3 years from now.
Well, this has really, really been informative but I want to give you a minute to talk about your, or a couple of minutes or a few minutes, to talk about your new book. Let’s talk about what you’re creating right now, your working on, your project and what’s it all about.
Okay, 1 second then, here we go. I am an Eagles fan, Hotel California will be up on the back here before the end of the day. Rock the World with LinkedIn Version 3 is coming out. It’s our LinkedIn book. We’re short on the title a little bit. It’s about standing out on LinkedIn, fitting in, getting in the game by having keywords so you get on that list but getting the one that gets plucked from the list and it has a lot to do with the very things we just talked about. Everything we just talked about regarding profiles is in the book. But that’s not enough, who needs another LinkedIn book, another bunch of tips more than anyone else? You know, that’s not what’s going to inspire someone to buy this extra LinkedIn book or maybe it’s the first time they ever do. It will work with some people but I infused it with the work of the Eagles. Now about 25 Eagles songs and whole bunch of great little trivia things like how did the Eagles get their name? And has to do with a peyote experience in a city called Joshrichary, how’s that for a little highlight? Yes they ate peyote at the wee hours in the morning and they saw an eagle soaring above them and they named the band the Eagles, this was before they were even formed. They were Linda Ronstadt back up band at that time.
I’m infusing it with a lot of these kind of stuff because my audience, our audience are classic rocker, classic LinkedIn folks enjoy that stuff. It breaks it up after one page after another, here’s another LinkedIn tip I better do that. Let me read that story about Joe Walsh, they’re on the tv now and out of the hotel window and he wrote the song Life’s Been Good to Me so Far next week. Those are things that I think are of interest. That’s how you stand out by having relationships with people who might think like you do or at least like the way you think. I used that term — I’ve met some of the most amazing people these last few days and when I do I go, I like the way you think. I like your mind. I want to know more about you because an hour is not enough for us. I have scheduled second calls for these people. And they just happen to be influential folks. Both of them, these last two, in San Francisco they cater to the CEO crowd and the Fortune 500 / Fortune 1000 audiences. And I met them and because of the Eagles and the way I lay myself out there personally.
Well you stand out. I mean it’s a unique experience with what you’re doing. It’s unique, it’s different, it’s going to stand out. It’s exactly what you talked about with LinkedIn. It’s something that, for instance, we’re doing, we’re doing something a little bit different — we’re using Kimmy, the social media puppet. It’s different, it’s unique. We interviewed Sebastian Rusk, he wears a bow tie. It’s unique, it’s different. So I think in this noisy world of social media nowadays, people need to do something that’s going to make themselves stand out from the crowd.
It really helps that you’re the real deal and you both are, the real deal. You can hide behind a shtick and still a shtick . But you know when you’re not. Andrea Bohl is a friend of ours, Andrea Bohl B-O-H-L. She’s a grab-on, she does a cool grab-on and stuff out there, lots of great stuff. You know if she was just confident and really good, she can be really the best one in the world, I wouldn’t mention her name just now.
Right, because she just didn’t stand out. There’s a lot of great, confident people.
That’s right. What else you got? So what, that’s neat, what about you, why would I spend extra hour with you at the bar instead of someone else? I don’t want another hour of LinkedIn tips, or Facebook tips or social media bloggy-waggies stuff, you know. Is the next hour with you as interesting as the first hour otherwise maybe I’d do business with you, you know, maybe. But I’d sure would love to do business with you if I really like that second hour we spend together. The game is won on the fourth quarter, on an overtime.
Absolutely. And that’s being transparent and being fun and allowing people to step in to your life and that’s where your sales are made and we make those good connections.
Lucky people, and a lot of cases, are just open to being lucky and we’re in a business one person away from meeting the right person if you’re looking in the right way, if you’re receptive, thinking about I want to know that person, not what they do. You’re not looking at their wall, I’m looking at their shoes. I look at their shoes, in fact the second section on those shoes are in the Eagles-inspired LinkedIn book. Your going to want to read that because it talks about where are the shoes, they’re at the bottom, aren’t they? And you look at someone’s head, head to toe, you look at their shoes. Well down in the LinkedIn profile your shoes are where your interests are. Look at their shoes, look at their interests on their LinkedIn profile, see what inspires them, work it into a conversation and there’s my tip of the day. Make the picture bring them in and put something at the bottom that really inspires them and yet tease them with your summary a little bit, tease them with it that will read the bottom of your profile if they like the top.
Thank you, great tips today Mike, thank you so much.
Love it. Love the analogies. Great analogies. Well let’s finish up give us your two different, how can people sign up so they know when your book is out? Do you have some place for that, we’ll put it in our notes.
They can, integratedalliances.com you can get it for free fi you sign up now, actually.
It won’t be out for 3 or 4 months, so you know I’d be reminding you. It’s a New York publisher that picked this up. So Mark and James is doing it with us, same person who does Joel Comb and a bunch of other people’s books, that’s how we got in by the way. All three event, new Joel Comb already, Judith Bryle’s the one who runs it and David Hancock is there and we hit it off with him. He’s a rocker.
And so we got picked up by a New York publisher. So integratedalliances.com. You can sign up to get a copy for free and in the meantime integratedalliances.com has some links in it for free videos and all kinds of great stuff. Scroll down, remember those shoes, go down. Amazing stuff we have down there including a whole bunch of free video lessons and stuff.
Awesome. Well thank you so much for your time today and we’ll get that all in our show notes. Thank you very much Mike.
Thanks to both of you.
See you later, bye.
Social Media Sucks Interview with Sebastian Rusk
Listen via Podcast:
Who is Sebastian Rusk?
Sebastian has developed a very unique approach to creating vibes and making noise for brands via social media. His role as an author, emcees, speaker, influencer, personality for brands and social media strategist has enabled him to influence those around him. His forte has been able to make his crazy ideas to reality or what makes socialbuzztv.com a reality today. It is no mystery why Sebastian’s referred to as a walking billboard and the creator of Buzz. Now socialbuzztv.com was conceptualized and founded by Sebastian Rusk in March of 2010, so it’s been a couple of years.
And he’s got a large background in the area of marketing online space, he’s been doing it for 12 years or more. And he has a real knack for not only thinking outside the box but showing there could be reasonable thinking inside that box. He has a passion for social media creating buzz for brands and spreading the word on the power behind through the digital space which has been the driving force to launch socialbuzztv.com.
And he has a signature look, as you can see, he has a signature look that we always see the bow tie. So if you know Sebastian, you know the bow tie.
Sebastian’s new book coming out this spring: Social Media Sucks (If You Don’t Know What You’re Doing). So, can you expand on that, how you came up the name of that for your new book coming out?
In this interview we discuss:
Some of the resources Sebastian talks about:
NSA – National Speaker Association
Advantage Media – Book Publishing Company
You can find and connect with Sebastian at:
His book actually has his own Twitter handle, too, so it’s @smsucksbook.
Networking Strategies using Social Media with Terry Bean
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We were very excited to interview Terry Bean on our show. He has an amazing way of networking with others, online and offline. This is discussed in this interview. First, let’s tell you a little about who Terry is.
Terry Bean is:
Terry’s passion is helping others achieve success for all who matter to them. He is known as many things: a professional speaker, a social media pro, a relationship marketing expert but most importantly he understands the value of true connectedness.
Terry is the founder and driving force behind the fastest growing networking group in both Detroit and Michigan, MotorCityConnect.com. Networked Inc. began in 2002 and has provided new business opportunities, guidance and inspiration to 1000′s since our inception. In May 2012 Terry and his technology partner launched unetworked.com which will become the most disruptive marketing firm there is. At present, they are giving birth to clickclickcar.com which will reinvent how cars are leased.
In this interview we discuss different networking strategies, the differences we see between Google+ and Facebook, types of networking interaction and Janet’s hair back in High School. 😉
As we discussed, we said we’d share a picture from those days. Terry Bean and Janet Johnson went to High School together and here they are in one of their classes. Yes, you can laugh! We don’t mind. Needless to say, we’ve changed a bit.
Terry is currently promoting the event: #313 DLove For more details on this event to support Detroit, head to the LoveforDetroit.com Website.
We hope you enjoyed the show! If you have iTunes, we’d love for you to Subscribe and leave us a review. 🙂 We appreciate your support!
10 Social Media Tips that WORK!
Join us in this video (or podcast) where we go through our favorite social media tips that work. We explain the how and why of each.
Listen via Podcast:
Gain access to all 50 Social Media Tips to Grow your Business! Download to learn or share.
Find them at: SocialMediaHangoutTime.com/SMTIPS.
Social Media Tip #1: Branding is KEY
Branding is Key. A key part of building your brand is promoting a polished and consistent image. Be sure every aspect of your marketing strategy mirrors that image in design, color and overall appearance.
This is one of the pieces I live by for my own business and when I work with my clients. Branding is what identifies you – your logo, who you are in the community. For the logo, it must be consistent across the different social media platforms that you are using – Facebook cover image, Google+ image, your Pinterest, the images you’re designing. ~Janet
Social Media Tip #2: Have a Plan!
Have a plan! Set up an online content calendar. Use Google Calendar to organize this.
You may also use the old school way – use a paper or printed calendar with your planned contents to post. On the other hand you may also use the color codes in Google calendar. There are different colors available that you may use for different social media contents.
An example is using red for Pinterest on Mondays and perhaps blue for Twitter on Tuesdays. So when you’re thinking or coming up with contents to write, it may assist and prompt you to write the correct content or message. And you may also come across some headlines when surfing through the web that you may use as topic to write about.
When you come up with ideas for content, write it down in your calendar, whatever type of calendar you are using. ~Janet & Lisa
Social Media Tip #3: Interact with Others
Interact with others. Don’t just post on your page. Be sure to like, comment and share on other pages too.
When we say pages, it is not limited to Facebook, but for any platform. It could be in Pinterest, Google+ too. However posting is not good enough. For social media to work, it is important to interact with people outside of your own page – talk and comment on their post, as well.
Share their content, especially with people you really want to get connected with. Commenting on other people’s post is adding value to it. You may even train people by letting them know what you do and what you’re an expert and provide free information. This builds trust and integrity and show people you are sincere in helping them out. However avoid spamming as it is not what the comments are for.
Social Media Tip #4: The Money is in the List
Money is in the list. Remember: email marketing + social media equals more opportunities to grow your business!
Facebook is a funnel system to get people to your list. Get them in your social network list and give them great products for free and give away great knowledge through your email campaign. Email marketing is about building trust and you are able to share information and coupons. Email is a great tool for getting numbers of audience engaged. At one point you may even resell another person’s product. Build the relationship and have your own list.
Social Media Tip #5: Use Video
Use video. Increase your chances for online sales by adding a video. Recent statistics show that viewers of product videos are 85% more likely to buy.
When you have a product that you’re selling and you have a sales page for that product, it is best to set up a video for it. You may watch a quick video on your smart phone that may even be created using these devices. Video also increases the chance of search engine optimization, especially when you have a video in YouTube.
There are different channels where you can create videos like the Google Hangouts, no more lugging heavy equipment for such applications. Instagram and Vine are among the apps to use to create videos.
Social Media Tip #6: No Negativity
No negativity. Why waste a sentence saying nothing?
If you don’t have anthing nice to say, don’t say anything at all. Negativity on social media can be taken to extremes. In social media, it is better for your brand if you can say something positive about somebody or something even if it is a negative situation.
Social Media Tip #7: Be Social
Focus on how to be social, not on how to do social as per Jay Baer.
If you’re social by nature, social media will be very good for you. If you’re someone that hides behind a cubicle and doesn’t say much, social media may become difficult. Social media is a conversation, so focus on learning how to reach your hand out and say hello. Learning how to give a compliment to somebody about something they’ve done and say something positive about it, that’s something about being social. It is about getting out there and being social as your brand.
Social Media Tip #8: Have The Right Ingredients?
Social media is an ingredient, not an entree.
Your core business is going to be your website and who you are. Social media is just one little element, one little ingredient to the whole marketing platform. You want to use these social media tools as a way to put people at the top of your funnel. Just get them to introduce who you are, about your website and who your brand is.
Social Media Tip #9: Privacy is dead
Privacy is dead and social media hold the smoking gun.
Just realize you can run, but you cannot hide. In this world of social media, what you post immediately can be shared, copied, tweeted.
Social Media Tip #10: Stop Selling. Start Helping.
Stop selling and start helping.
Stop just pitching your stuff and start making a conversation. Help other people with the tools that you have and it builds your credibility and your integrity. Even when offline (in a social setting) make sure that you share the experiences that you have because you’re helping somebody out.
Love these tips? And the images that go along with them? Gain access to all 50 Social Media Tips to Grow your Business! Download to learn or share. Find them at: SocialMediaHangoutTime.com/SMTIPS.
Kimmy is very excited about the new skills she has learned in 2013 that she wants to share her plans for 2014. Kimmy, a.k.a. Lisa Saline, is a social media puppet who works with Janet E. Johnson, www.JanetEJohnson.com, a social media expert.
Kimmy and Janet are excited about their new Hangout and Podcast Channels coming soon!
Here is what Kimmy discussed in her interview with Janet last week.
What is Kimmy going to add to her Social Media Campaign in 2014?
Graphics are a big influence in her industry so Instagram and Pinterest are here to stay. You can hear what Kimmy and Janet have to say now:
Daily Marketing Coach has been an incredible gift to me this past year for a number of reasons. As you know, I am an advocate of continual learning. It’s important for me to keep up with the marketing trends such as copywriting, social media platforms, web development platforms and internet marketing tools that can help me and my clients grow their businesses faster and more effectively.
They have a team of experts who guide us through all facets of marketing. I’ve met people from all over the world and maintain a daily accountability check in with them on our private Facebook page. Many friends, great memories and lots of knowledge.
Often times I catch myself running at the mouth with excitement to people who don’t have the same level of online experience that I do only to find them a bit perplexed. However, one of the best gifts any business owner can give themselves is to be part of this community as well.
Here are a few things I am mastering within the community:
And a whole lot more. Not only is this a linear class structure it’s delivered in a variety of media types.
Here is what others are saying about Daily Marketing Coach too:
“Since joining DMC, I have sharpened my skills as an internet marketer and have had constant support and guidance in building my online business AND I’ve made more money! Can’t say enough good things about Ann Sieg and her team!” Lisa K
“I’ve been writing email to subscribers for many years, but most of my emails simply gave away valuable information. At DMC I’ve learned how to write emails that sell my own and other people’s products effectively! My business partner husband used to call 99% of our prospects, but now I like calling people, because the training at DMC has taught me what to say and how to encourage people to talk about the problem they want solved, and how to get them to see how my solution will help them!” J vanZyl
“Prior to coming to DMC I joined countless systems and teams hoping to find the magic bullet to success. DMC has taught me that the magic is really all about being and promoting yourself – with a plan! Step-by-step actions, with an emphasis on personalizing one’s business has given me clarity and focus.” D Zanrè
Find out more about Daily Marketing Coach by going to www.DMCOnlineTraining.com
Connect with my on Facebook and let me know what one thing you would like to accomplish in your business this year.
Here’s to a successful 2014.
Richard Branson, the already successful Branson, has had to close down businesses that were sucking money down drains with no end in sight. Arguably, he made bad decisions and bad investments. If he lives long enough and stays active, he’ll do so again. Long after the big crash that almost did him in, the freshly, super-successful Trump has been involved with failed real estate projects in Vegas and in Mexico, been sued or threatened suit by investors, and more recently his licensing and speaking deal with the company using the Trump University brand has bitten him in the ass. Presuming another decade of active entrepreneurialism, these won’t be the last sour real estate projects or the last ass bite. Disney has, recently, bought companies it later, quietly killed. Put out John Carter From Mars and The Lone Ranger. Completely screwed up its California Adventure theme park and has spent hundreds of millions of dollars re-tooling it. Examine almost any shiny success, and on its flip side, you’ll find grimy failure. How do you feel about that fact?
Zig told the story of the cat hat stepped on the hot burner, then not only wouldn’t ever jump on the stove again, but wouldn’t even come in the kitchen. This is how most people feel about and react to failure, particularly embarrassing and humiliating or expensive failure. If they experience it once, they never want to go in the kitchen again. One punch in the nose is all it takes. The truth of success scares the shinola out of most people.
There are also, always, the exceptionally successful individuals who are, in various ways, failures personally. Houdini failed at almost nothing, except control of his own ego, which very directly caused his premature and unnecessary death. There’s a T-shirt being sold, with picture of Bill Clinton, that reads: “Remember when YOUR biggest problem in Washington DC was MY stain on a blue dress?” It’s funny, but it also speaks sadly of the stain on a smart and talented man. My friend Gene Landrum has written intelligently and eloquently about the dysfunction of the extraordinary achiever, and if you haven’t read any of his works, start with Profiles of Greatness. Most exceptionally successful people are not even close to “superior” – in fact, most are horribly flawed, but manage to rise above their own foibles.
My own history includes a private graveyard of business failures and disappointing projects, most given the swift sword, a few dying slowly and agonizingly; financial embarrassments; and some number of people with permanent negative opinions about me. I am not universally beloved nor consistently and certainly successful. To hit some business highlights, going backwards, there has been mail-order ice cream (which sounds funnier than it is), a high-priced be-an-expert academy that failed to launch, a comprehensive how-to course for inventors no inventor wanted, a retail store: the Self-Improvement Center ahead of its time. Just these added together, a million bucks, give or take, down the drain, a bit noisily. There was, way back when, both a corporate Chapter 11 turned 13 and a personal bankruptcy. There are four business experiments underway now and I’m confident at least some will become tax losses buried in the back yard. Of more micro nature, were I to try and list and briefly describe all the mis-steps, mistakes, misadventures and misfortunes, it’d be best to do it like an old-fashioned encyclopedia, with a thick volume for each letter of the alphabet, the entire set consuming several shelves. And I’m not done making messes. I say: success is cooked up in a messykitchen.
If your success game plan features being right 100% of the time and never making mistakes or your fragile ego demands never getting egg on its face, you’ll be playing the game for only a short time, timidly, and without distinction, or you’ll rise high and fast only to fall just as fast and crash as hard as can be. The ironic fact is, the game is won by losers. If you aren’t floundering or outright failing at something, you probably aren’t doing much of anything. When you look in the mirror, if you don’t see a winner and a loser, the guy or gal you do see isn’t playing the big game.
You have heard the cliché: success breeds success. It does. But what you don’t often hear is the other, equal truth, that failure is the other parent of almost all success. The goal of success can never be to avoid failure, but to manage it, minimize its harm, extract its lessons, leverage it in every way possible, rise above it, and know that it will be forgotten and made irrelevant in time. Everybody knows that Babe Ruth struck out more than he hit home runs. Most superstar athletes perform similarly. Michael Jordan missed more than 9,000 shots in his pro career. 26 times, he had the game winning shot in his hands, missed, lost. He said, “I have failed over and over and over again in my life – and that is why I succeed.” By his own words, he acknowledges seeing two faces in the mirror.
NOTE: To receive $633.91 of free money-making marketing and sales information from Dan Kennedy and GKIC simply click the link below. https://gkic.infusionsoft.com/go/newmifge/inspired
DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of GKIC Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.