It’s spring and you’re heading to the pool for the first time of the season. It’s finally warm out. No, it’s downright hot! All you can think about is getting cool in the pool! You know it will be refreshing, you will be with friends or family that you have been looking forward to spending time with and you may even lose that glow in the dark look that you’ve been sporting all winter! You’re ready to get in, but before you do, you test the waters with your toe… IT’S FREEZING. You know that you want to get in, but you can’t just “jump in” like everyone is hollering out to you. So you go back on the deck to psych yourself up!
To a lot of people networking is just like getting into that pool for the first time. It’s too cold and instead of just jumping in, they retreat for another time or until they are ready.
So what can a person do to ease into networking? Three things will help:
1. Think positive– If you think the pool is too cold, it will be. If you think the event will be intimidating, it will be. Tell yourself how great it will be and how good it will feel to have the sense of accomplishment! Just like you psych yourself to get into the pool, you can psych yourself for the event!
2. Dress for success– There are certain items of clothing that are suitable for swimming. It would be challenging to go for a dip if you were wearing a snowmobile suit. It could actually hinder your progress and weigh you down and you could even drown. If you are wearing something inappropriate for networking, you can also take a dive. Dressing according to your business is always a good idea, but many find it helpful to dress it up a notch. They find that little extra, gives them confidence, not to mention an edge over their competition. Also, don’t forget your smile. The most important accessory you could put on!
3. Be prepared– To swim in a pool, you need to have the water ready. To network at an event, you need to have your words ready. Practice what to say when someone asks you what you do. Memorize a phrase or two that will just roll off your tongue. Once you are comfortable and a person is truly interested in what you do, you will find it easy to speak from the heart. You will also find it helpful to have business cards and your calendar along!
By practicing these tips and making them your own, it will become easier to attend a function, just like easing into the pool a little at a time. However, you may find you reach a certain level of comfort that you decide to just go all the way in. Whether you become numb to the effects of your mind or just reach a level of comfort, the result will be refreshing and satisfying and you may even build some relationships and get some business!
The Workroom at Tara’s – I’ve had the entrepreneurial spirit since I was 6 when I started my first business. My methods have changed but my enthusiasm has remained child like. However being a person who felt easily intimidated and shy I was hindered. I have been the recipiant of so much assistance and belief from others and I want to give back. This blog is my story, my ups and downs and lessons learned not just by me, but also others who have felt the same. If I can give to one person what others have given me, then I have succeeded.
1. Follow-up – Once your customer buys from you be sure to send a “thank you” via a custom branded email or handwritten postcard. Follow up with that customer on a regular basis to stay in front of them so that when they are ready to buy again they will remember you first.
2. Upsell – For the online marketers it’s a nice enhancement to your shopping cart when you offer the customer a complimentary product or add-ons to the product they selected. Show them the value of purchasing the additional item and they will order. A great example of an upsell provider is Amazon.com.
3. Online referrals – Give a bonus to the customers that use your Tell-A-Friend service that allows the customer to enter the names and email addresses of their friends. The bonus might be an eBook, a rebate on the order or a discount on their next order.
4. Affiliate Programs – When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products – Let’s say you write an eBook where the content offers great value. Rather than keep it to yourself make sales by offering the reproduction rights to users who want to publish it for you.
6. Cross Promotion – Include an ad or flyer for other products you sell and ask other businesses to include that flyer for you as well. Pizza shops are great at including business flyers for multiple businesses.
7. Product Shipment – Include a coupon for other related products or a discount on your next order. Tell them to hang it near their computer so they remember to use it then send out a followup email reminder a short time after their initial order.
8. Send your customers a catalog – For people who order online the have friends that don’t. Send them a catalog reminding them of new specials and to pass it along to someone who they think would enjoy it.
9. Gift Certificates – Gift certificates are an excellent resource for additional orders. Your customers could purchase them online or direct from you for future purchases or services.
10. Include free products – People love free stuff. The freebies should have your brand/logo, website address and phone number on them. It could be bumper stickers, ball caps, t-shirts, ebooks, etc.
My favorite tool for helping increase sales and stay connected with my customers is the Ace of Sales system. You can try it out for free with promo code: SALINE30. When you set up a free account send me your first branded email so you can see the power of how it would work in your business. Send it to Lisa (at) Lisa Saline (dot) com.
The global phenomenon of Twitter has spread into every imaginable market, with more tools and uses becoming available all the time. Despite this, new users often pose the same question:
What in the heck am I supposed to tweet about?
Veteran Twitter users would find it difficult at best to answer this question with any amount of brevity (despite the 140 character restriction) – but, for business users, there is at least one universally applicable subject matter that you can start with, namely, your frequently asked questions, or FAQs.
Why Tweet Your FAQs?
Suppose you have a product that generates lots of user questions – whether it is assembly questions, installation, technical support, maintenance, accessory orders or the like, there are bound to be some questions that you receive on a regular basis. You’re already answering them on your website, (you ARE doing this, right?), so why not consider a quick tweet with the link to help direct Twitter users who may be in need of this information?
Some Other Examples:
* Link to the directory of local sales/maintenance representatives
* Link to short training videos you are hosting on your site, or at YouTube
* Link to your newsletter subscription page
* Link to welcome videos
* Link to free technical manual downloads, ebooks, coupons or other offers
* Link to event calendar with upcoming events and appearances
We all know that there “is no such thing as a stupid question,” but we’ve all felt reluctant to ask one at some point or another. Help make relevant information readily available, even to the shyest of customers by offering this information as tweets.
In addition, you can build customer loyalty and goodwill by encouraging them to send you their questions, and you can answer them in a public twitter “shout out.” Everyone loves to be made to feel special – consider offering a special discount or freebie to the best question each month in order to increase submissions.
Many Twitter users that may not have previously been aware of your company will be able to find you by way ofthe”search” tool on the Twitter website – think of your tweets as a 24/7 sales tool that serves double-duty as product information.
Twitter is a viable, free tool that can provide your company with immeasurable value. With just a small investment of your time, you can provide customer goodwill, product information and advertise – all with just 140 characters.
So go ahead and click the retweet button at the top of the page. Twitter.com/LisaSaline
Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as tohow this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or Twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.
Jeffrey Gitomer’s Ace of Sales system is the ticket for Melaleuca Executives to enroll new customers! Ace of Sales will help you make sales, close deals, and build loyal relationships.
Isn’t that what Melaleuca Executives want?
Building your Contact List
Managing Follow up Processes
Stay Plugged In To Success Events
One of my favorite features of the system is the tracking tool. You can see when an email was opened. That way you know that the person you are meeting with has opened it and you can give them a quick call.
Lead By Example
The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.
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Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.
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There are three accepted types of leadership styles: autocratic, democratic and laissez-faire. Each carries its own advantages and problems, and you will often find that a situation often requires just one, rather than blending them together. These leadership styles, when used effectively and in a situation that bests utilizes their strengths, will offer success. When they are used in the wrong type of situation, however, you will easily see their weaknesses. We intend to show you how to choose between them and find a balance that works best for you.
Leadership styles: Autocratic
Of all the leadership styles, this is the most domineering and it requires a strong force of will to manage it. With this style, you make all choices. Your staff and coworkers have little, if any, say in what goes on with a project. You assign work and then make sure it gets done; you take on all major responsibilities and, if there are decisions to be made, you work them out. The autocratic approach is one that requires a strong personality. Those uncomfortable with positions of power and dealing with the consequences should not try this.
Of course, it must be noted that this is usually the most hated form of leadership. Your staff will want to have their opinions heard and the autocratic form does not really allow for that. Sometimes, however, a situation calls for this kind of strict leadership. Perhaps you have come in to a staff that is used to missing deadlines or being coddled? An
established authority may be a necessity, even if it does make you less popular.
Leadership styles: Democratic
If you happen to have a team that is reliable and filled with people of good ideas, then this can be the right style for you. With democratic, you spend less time making sure everything gets done and more listening to the input
of others. When you have a team that does not require your constant supervision, you can enjoy their opinions and have the time to actually sort through them. The team is a part of the company, not just a part of you.
This is considered the most popular of styles as people will work harder–theoretically–for a leader who includes them. Still, this style will only work if you have a group that is willing to put their ideas into action, not just wait for your signal.
Leadership styles: Laissez-faire
This is a style that can be either a massive success or a massive failure, depending on how you handle. This gives your employees virtual run of projects, letting them make decisions and take responsibility. As a form of leadership, it’s somewhat of a contradiction as there is very little “leading”. You trust your team to make things happen and deal with the matters that directly concern you.
For a motivated group, this can work. The difficulty comes in keeping everyone on time and on pace when you are not stepping in to check. The laissez-faire is not recommended for most companies because it is such a risky venture. If one member fails, then everyone can fail. It takes a special team to pull that off.
You can get more insight into these styles and strategies from classes in an organizational leadership masters program. You can also attend business seminars and conventions to get tips from other business leaders.
Fidel Castro and Winston Churchill. Jesus and Mohammed. All exemplify charismatic leadership, one of the three forms of leadership classified by sociologist Max Weber.
At the heart of Weber’s classification is a belief in the “exceptional sanctity, heroism or exemplary character of an individual”. Significantly, it is a neutral term, implying neither good nor evil. Hitler, for example, was a charismatic leader as was Mohandas Ghandi.
One of the most fascinating attributes of charismatic leadership is that followers are drawn to the individual because of their personality or charisma. Like Ghandi, they do not have to hold a position of authority in order to inspire or lead people.
Instead, followers may see the leader as a parental figure who will nurture and guide them or as a prophet who can reveal higher truths. The leader may also be heralded as a hero based on previous triumphs or as a person of integrity, regarded for living by strong principles.
In recent years, charismatic leadership has fallen out of favor. Yet, it still plays a role in our society. When a Fortune 500 company needs a CEO to turn the tide of failing fortunes or a lackluster political party wants to boost its popularity in the polls, a charismatic leader can be relied upon to inspire renewed faith and optimism among the ranks.
Despite the naysayers, charismatic leadership can benefit society in multiple ways.
• Vision: these leaders express a compelling view of the future.
• Passion: they embody their belief.
• Energy: they commit boundless energy to realizing their goals.
• Creativity: they develop solutions to the problems that bog others down.
• Inspiration: they arouse confidence, faith and belief in their followers.
Given such positive associations, why would anyone question the role of charismatic leadership in our society today? The answer lies in how easily faith can be misplaced. When we consider a cult like that of the notorious Jim Jones, we can see how blindly following a leader can bring about pain, suffering and death.
Even in the service of a worthy cause, there are negative aspects to charismatic leadership. Heroic self-sacrifice, for example, can jeopardize family relationships and physical or financial health.
As history reveals, however, charismatic leadership can also be a positive and beneficial practice. The key lies in whether or not it is carried out ethically. In the best of all possible worlds, leaders act in the interests of their followers. Furthermore, they encourage their followers to take responsibility for their actions and ultimately become leaders themselves.
This is radically different from a situation like that created by Jim Jones or other cult leaders, where followers are required to accept the leader’s demands without question, regardless of how it affects them.
Too often, the latter is the situation that comes to mind when we think about charismatic leadership. Yet, when we look at the contributions of some exemplary leaders we can see how greatly it has benefited our world in the past and how much we continue to reap from it today.