It’s spring and you’re heading to the pool for the first time of the season. It’s finally warm out. No, it’s downright hot! All you can think about is getting cool in the pool! You know it will be refreshing, you will be with friends or family that you have been looking forward to spending time with and you may even lose that glow in the dark look that you’ve been sporting all winter! You’re ready to get in, but before you do, you test the waters with your toe… IT’S FREEZING. You know that you want to get in, but you can’t just “jump in” like everyone is hollering out to you. So you go back on the deck to psych yourself up!
To a lot of people networking is just like getting into that pool for the first time. It’s too cold and instead of just jumping in, they retreat for another time or until they are ready.
So what can a person do to ease into networking? Three things will help:
1. Think positive– If you think the pool is too cold, it will be. If you think the event will be intimidating, it will be. Tell yourself how great it will be and how good it will feel to have the sense of accomplishment! Just like you psych yourself to get into the pool, you can psych yourself for the event!
2. Dress for success– There are certain items of clothing that are suitable for swimming. It would be challenging to go for a dip if you were wearing a snowmobile suit. It could actually hinder your progress and weigh you down and you could even drown. If you are wearing something inappropriate for networking, you can also take a dive. Dressing according to your business is always a good idea, but many find it helpful to dress it up a notch. They find that little extra, gives them confidence, not to mention an edge over their competition. Also, don’t forget your smile. The most important accessory you could put on!
3. Be prepared– To swim in a pool, you need to have the water ready. To network at an event, you need to have your words ready. Practice what to say when someone asks you what you do. Memorize a phrase or two that will just roll off your tongue. Once you are comfortable and a person is truly interested in what you do, you will find it easy to speak from the heart. You will also find it helpful to have business cards and your calendar along!
By practicing these tips and making them your own, it will become easier to attend a function, just like easing into the pool a little at a time. However, you may find you reach a certain level of comfort that you decide to just go all the way in. Whether you become numb to the effects of your mind or just reach a level of comfort, the result will be refreshing and satisfying and you may even build some relationships and get some business!
The Workroom at Tara’s – I’ve had the entrepreneurial spirit since I was 6 when I started my first business. My methods have changed but my enthusiasm has remained child like. However being a person who felt easily intimidated and shy I was hindered. I have been the recipiant of so much assistance and belief from others and I want to give back. This blog is my story, my ups and downs and lessons learned not just by me, but also others who have felt the same. If I can give to one person what others have given me, then I have succeeded.
1. Follow-up – Once your customer buys from you be sure to send a “thank you” via a custom branded email or handwritten postcard. Follow up with that customer on a regular basis to stay in front of them so that when they are ready to buy again they will remember you first.
2. Upsell – For the online marketers it’s a nice enhancement to your shopping cart when you offer the customer a complimentary product or add-ons to the product they selected. Show them the value of purchasing the additional item and they will order. A great example of an upsell provider is Amazon.com.
3. Online referrals – Give a bonus to the customers that use your Tell-A-Friend service that allows the customer to enter the names and email addresses of their friends. The bonus might be an eBook, a rebate on the order or a discount on their next order.
4. Affiliate Programs – When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
5. Sell the reprint/reproduction rights to your products – Let’s say you write an eBook where the content offers great value. Rather than keep it to yourself make sales by offering the reproduction rights to users who want to publish it for you.
6. Cross Promotion – Include an ad or flyer for other products you sell and ask other businesses to include that flyer for you as well. Pizza shops are great at including business flyers for multiple businesses.
7. Product Shipment – Include a coupon for other related products or a discount on your next order. Tell them to hang it near their computer so they remember to use it then send out a followup email reminder a short time after their initial order.
8. Send your customers a catalog – For people who order online the have friends that don’t. Send them a catalog reminding them of new specials and to pass it along to someone who they think would enjoy it.
9. Gift Certificates – Gift certificates are an excellent resource for additional orders. Your customers could purchase them online or direct from you for future purchases or services.
10. Include free products – People love free stuff. The freebies should have your brand/logo, website address and phone number on them. It could be bumper stickers, ball caps, t-shirts, ebooks, etc.
My favorite tool for helping increase sales and stay connected with my customers is the Ace of Sales system. You can try it out for free with promo code: SALINE30. When you set up a free account send me your first branded email so you can see the power of how it would work in your business. Send it to Lisa (at) Lisa Saline (dot) com.
Jeffrey Gitomer’s Ace of Sales system is the ticket for Melaleuca Executives to enroll new customers! Ace of Sales will help you make sales, close deals, and build loyal relationships.
Isn’t that what Melaleuca Executives want?
Building your Contact List
- Load your new business contacts into the database and even categorize them so you know where you met.
- Convert the new business contacts to customers and then change the category to customer or business builder so you can manage your email campaigns effectively.
- With the contact management tool you can track information about that person. What they are interested in, where are they working, what do and don’t they like about what they are doing now, how many kids, married, etc.
- Follow up with contacts after a networking event
- Send a custom branded email to confirm your appointment. Your picture is on the email so your prospect will know who you are right away when you meet face-to-face. It takes the “wonder” out of meeting a new person and therefore your prospect will feel at ease allowing you to quickly get into building a relationship
- With the online calendar you won’t miss an appointment, birthday, anniversary or milestone event.
Managing Follow up Processes
- With the soon to be released campaign manager you will be able to schedule your 7 touches with your prospect. Send an email, a custom email card, a printed greeting card, post cards and even include a gift card.
- Create a weekly or monthly newsletter with information about your company, new products, celebrations, inspiration and upcoming events.
- Thank your customers with a WOW!
- Send a “Thank you for attending” custom email.
- You don’t need a fancy snazzy auto responder like the big Internet marketing gurus have. Ace of Sales is simple just like the Melaleuca business.
- Send a custom email with a “Congratulations on Your Advancement”, a printed greeting card with a gift card included, a simple postcard with the photo of the Champion on stage and even schedule special events in the calendar.
Stay Plugged In To Success Events
- Need to send a quick email reminder for an event? With the click of a button you can select a category that your team is in and the system will brand the email and personalize for you. No more hunt and peck in your email list or risk forgetting to include that all important team member or customer.
One of my favorite features of the system is the tracking tool. You can see when an email was opened. That way you know that the person you are meeting with has opened it and you can give them a quick call.
Lead By Example
- Give your customers and business builders a reason to follow your lead.
- You will stand out from your competitors because many Marketing Executives are not good with follow up or send the standard email.
- With Ace of Sales you can set up campaigns for your team mates to plug in to. That way your team brand is consistent and everyone can benefit from the awesome deliverables without having to recreate the wheel.
If you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.
Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:
- Reconnected with all of their prospects and past customers
- Generated tons of new sales
- Created long-term, profitable relationships with their contacts
- Automated many of the processes in their business
- Grown faster than with any other strategy/solution
You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.
This is a great opportunity you do not want to miss.
To doubling your sales!
There are three accepted types of leadership styles: autocratic, democratic and laissez-faire. Each carries its own advantages and problems, and you will often find that a situation often requires just one, rather than blending them together. These leadership styles, when used effectively and in a situation that bests utilizes their strengths, will offer success. When they are used in the wrong type of situation, however, you will easily see their weaknesses. We intend to show you how to choose between them and find a balance that works best for you.
Leadership styles: Autocratic
Of all the leadership styles, this is the most domineering and it requires a strong force of will to manage it. With this style, you make all choices. Your staff and coworkers have little, if any, say in what goes on with a project. You assign work and then make sure it gets done; you take on all major responsibilities and, if there are decisions to be made, you work them out. The autocratic approach is one that requires a strong personality. Those uncomfortable with positions of power and dealing with the consequences should not try this.
Of course, it must be noted that this is usually the most hated form of leadership. Your staff will want to have their opinions heard and the autocratic form does not really allow for that. Sometimes, however, a situation calls for this kind of strict leadership. Perhaps you have come in to a staff that is used to missing deadlines or being coddled? An
established authority may be a necessity, even if it does make you less popular.
Leadership styles: Democratic
If you happen to have a team that is reliable and filled with people of good ideas, then this can be the right style for you. With democratic, you spend less time making sure everything gets done and more listening to the input
of others. When you have a team that does not require your constant supervision, you can enjoy their opinions and have the time to actually sort through them. The team is a part of the company, not just a part of you.
This is considered the most popular of styles as people will work harder–theoretically–for a leader who includes them. Still, this style will only work if you have a group that is willing to put their ideas into action, not just wait for your signal.
Leadership styles: Laissez-faire
This is a style that can be either a massive success or a massive failure, depending on how you handle. This gives your employees virtual run of projects, letting them make decisions and take responsibility. As a form of leadership, it’s somewhat of a contradiction as there is very little “leading”. You trust your team to make things happen and deal with the matters that directly concern you.
For a motivated group, this can work. The difficulty comes in keeping everyone on time and on pace when you are not stepping in to check. The laissez-faire is not recommended for most companies because it is such a risky venture. If one member fails, then everyone can fail. It takes a special team to pull that off.
You can get more insight into these styles and strategies from classes in an organizational leadership masters program. You can also attend business seminars and conventions to get tips from other business leaders.
Fidel Castro and Winston Churchill. Jesus and Mohammed. All exemplify charismatic leadership, one of the three forms of leadership classified by sociologist Max Weber.
At the heart of Weber’s classification is a belief in the “exceptional sanctity, heroism or exemplary character of an individual”. Significantly, it is a neutral term, implying neither good nor evil. Hitler, for example, was a charismatic leader as was Mohandas Ghandi.
One of the most fascinating attributes of charismatic leadership is that followers are drawn to the individual because of their personality or charisma. Like Ghandi, they do not have to hold a position of authority in order to inspire or lead people.
Instead, followers may see the leader as a parental figure who will nurture and guide them or as a prophet who can reveal higher truths. The leader may also be heralded as a hero based on previous triumphs or as a person of integrity, regarded for living by strong principles.
In recent years, charismatic leadership has fallen out of favor. Yet, it still plays a role in our society. When a Fortune 500 company needs a CEO to turn the tide of failing fortunes or a lackluster political party wants to boost its popularity in the polls, a charismatic leader can be relied upon to inspire renewed faith and optimism among the ranks.
Despite the naysayers, charismatic leadership can benefit society in multiple ways.
• Vision: these leaders express a compelling view of the future.
• Passion: they embody their belief.
• Energy: they commit boundless energy to realizing their goals.
• Creativity: they develop solutions to the problems that bog others down.
• Inspiration: they arouse confidence, faith and belief in their followers.
Given such positive associations, why would anyone question the role of charismatic leadership in our society today? The answer lies in how easily faith can be misplaced. When we consider a cult like that of the notorious Jim Jones, we can see how blindly following a leader can bring about pain, suffering and death.
Even in the service of a worthy cause, there are negative aspects to charismatic leadership. Heroic self-sacrifice, for example, can jeopardize family relationships and physical or financial health.
As history reveals, however, charismatic leadership can also be a positive and beneficial practice. The key lies in whether or not it is carried out ethically. In the best of all possible worlds, leaders act in the interests of their followers. Furthermore, they encourage their followers to take responsibility for their actions and ultimately become leaders themselves.
This is radically different from a situation like that created by Jim Jones or other cult leaders, where followers are required to accept the leader’s demands without question, regardless of how it affects them.
Too often, the latter is the situation that comes to mind when we think about charismatic leadership. Yet, when we look at the contributions of some exemplary leaders we can see how greatly it has benefited our world in the past and how much we continue to reap from it today.