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Lead Generation and New Marketing Strategies

Lead GenerationGenerating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.

One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)

A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.

Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.

Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.

There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.

Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.

Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.

reBlog from robertmergupis.com: Write Your Headline Before, Or After Writing Your Article?

I found this fascinating quote today:

When you write a post for your blog, your headline is the last thing you should be thinking about.robertmergupis.com, Write Your Headline Before, Or After Writing Your Article?, Apr 2010

You should read the whole article.

6 Forms of Inbound Marketing Campaign

The majority of marketers on the Internet use outbound marketing in some way or another in order to draw people into their website. If you really want to make use of the Internet to the full, however, you need to utilize inbound marketing properly. When you do this, the amount of traffic that visits your website can really be overwhelming. Here are 7 different forms of inbound marketing that you might want to use in your business.
Blogs – it seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.
The majority of marketers on the Internet use outbound marketing in some way or another in order to draw people into their website. If you really want to make use of the Internet to the full, however, you need to utilize inbound marketing properly. When you do this, the amount of traffic that visits your website can really be overwhelming. Here are 6 different forms of inbound marketing that you might want to use in your business.
1.) Blogsit seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
2.) E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
3.) Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
4.) Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
5.) Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
6.) RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.

Personal Success Factors and You

As I was exploring my success library I am amazed at how frequently I have devoured great books on marketing, personal development and business development. Reading and surrounding yourself with positive, action taking and result focused materials really increases your Personal Success Factors. Here are a few of my recommendations. What are your favorites?

10 Tips For Effective Prospecting

prospecting tips for business buildingWhen you are starting a home business, you must be accountable and engaged in your daily action plan. 10 tips for effective prospecting of your home business will pave the way for executive level income opportunities are:

Smile when you talk on the phone:

You will be amazed to see how smiling can bring about a change in your business prospects. It makes a great difference to your voice also.

Show enthusiasm:

Your prospect will be a lot more interested in your business proposal or strategy, if you are excited about it. People want to be a part of excitement and enthusiasm.

Be polite:

Even if you feel that you would not want to work with someone, it is necessary to be polite and end the call before moving over to someone else.

Make more calls:

Always challenge yourself with a new vigor to dial the phone and make more calls than you did the day before. It enhances your prospects.

Practice before you call:

Before you make a call, practice on the phone. Make the conversation sound normal and easy.

Do not waste your time on prospects missing appointments:

If a prospect misses an appointment more than once, be sure to take the hint and move on. Do not waste your time.

Talk less and listen more:

It is advisable to listen to the demands of the prospect carefully; it helps you decide on what you can offer.

Never quit:

You should stay put with your business proposal. Don’t let rejections dishearten you. Face it and be calm.

Take the advantage of 3-way calls:

It will give more credibility to your business proposal, if the prospect gets to hear about your proposal from someone else. So, keep the options open for it.

Make daily plans:

It is favorable to chalk out your business plans and adhere to them strictly. It will prove to be one of the great ideas for wealth management also.

You should take prospecting seriously. For money making home business, you need to maintain effective prospecting. Prospecting has to be practiced daily.

For a good marketing prospect to develop, you need to engage in a 4-step process, which includes seeking people who might be interested in your business, moving on with the ones who will listen to your proposal, a good approach to inform your prospect and let the recruiting or retailing system do the work for those who are willing to listen to your business plans.

Out of the 10 tips for effective prospecting the two major keys to success for a home business are sheer hard work and a wonderful attitude. Yes, to achieve success it is vital to put in that extra effort and at the same time also maintain the positive attitude that is required to attain financial freedom.

A Better Way

As many of you search for that perfect business to build your perfect life I often wonder if most people struggle to find a better way.  Have you ever had the opportunity of a lifetime yet are afraid to take a risk in fear of losing what you have? Do you settle for an easy life?

I’ve seen the struggles of successful people and met people who lost everything and then turned things around again. It is said to be a humbling experience to go from Riches and a life of abundance to losing everything and wondering how you will feed the kids.  Most people find the strength and their talents to pull them through. So let me ask you…are you living your life the way you want to? How about your talents? Do you let them shine?

Enjoy the video

BraveHeart Women Share-“Passion & Purpose”

Do you live with Passion and Purpose? Watch this video where women share how and what they do to live with that Passion and Purpose. Remember, your life is much more fulfilling when you live it fully.

Have you used Dot Spots?

I found this awesome new tool that allows you to comment on any content on the net. Once you create a “dot” you can add additional relevant text, links to blogs and video. It’s been a great tool for exposing one of my clients to target readers of various news posts and articles. A Dot that is connected to one paragraph will be syndicated to all other relevant paragraphs in articles scattered around the web

How is a dot different than a blog post?

Dots can they be connected to quotes or text and be placed in context of news sites. They can’t be voted on. Finally, blogs are not designed for ad-hoc collaboration, so anyone can help improve each entry. A dot is designed to make it easy to do all these things.

Watch this video on how Dot Spots works.

10 Ways To Improve Communication

There is so much to know about proper communication. You can watch talk shows; listen to radio programs; attend clubs dedicated to public speaking; listen to ordinary conversations, however, certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it’s your mouth that’s doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communicator is to know the person closest to you: yourself.
1. What you know.
Education is all about learning the basics, but to be an effective communicator you need to implement what you’ve learned. My stint as guest at every Toastmasters’ meeting I went to taught me that we all have our limitations, but that doesn’t mean we can’t learn to keep up and share what we know.
2. Listening.
It’s just as important as asking questions. Sometimes listening to the sound of our own voice can teach us to be a little bit confident with ourselves and to say the things we believe in with conviction.
3. Humility
We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don’t be afraid to ask if you’re saying the right word properly and if they’re unsure about it then make a joke out of it. I promise you it’ll make everyone laugh and you can get away with it as well.
4. Eye Contact
There’s a lot to say when it comes to directing your attention to your audience with an eye-catching gaze. It’s important that you keep your focus when talking to a large group in a meeting or a gathering, even though he or she may be gorgeous.
5. Kidding around
A little bit of humor can do wonders to lift the tension, or worse boredom when making your speech. That way, you’ll get the attention of the majority of the crowd and they’ll feel that you’re just as approachable, and as human to those who listen.
6. Be like the rest of them
Interaction is all about mingling with other people. You’ll get a lot of ideas, as well as knowing what people make them as they are.
7. Me, Myself, and I
Admit it, there are times you sing to yourself in the shower. I know I do! Listening to the sound of your own voice while you practice your speech in front of a mirror can help correct the stress areas of your pitch. And while you’re at it you can spruce up as well.
8. With a smile
A smile says it all much like eye contact. There’s no point on grimacing or frowning in a meeting or a gathering, unless it’s a wake. You can better express what you’re saying when you smile.
9. A Role Model
There must be at least one or two people in your life you have listened to when they’re at a public gathering or maybe at church. Sure they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.
10. Preparation
Make the best out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while other resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.
And that about wraps it up. These suggestions are rather amateurish in edgewise, but I’ve learned to empower myself when it comes to public or private speaking and it never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.
Are you communicating effectively

Are you communicating effectively

There is so much to know about proper communication. You can watch talk shows; listen to radio programs; attend clubs dedicated to public speaking; listen to ordinary conversations, however, certain rules still apply when it comes to interaction through words. It may sound tedious, I know, but even though it’s your mouth that’s doing the work, your brain works twice as hard to churn out a lot of things you know. So what better way to start learning to be an effective communicator is to know the person closest to you: yourself.

1. What you know
Education is all about learning the basics, but to be an effective communicator you need to implement what you’ve learned. My stint as guest at every Toastmasters’ meeting I went to taught me that we all have our limitations, but that doesn’t mean we can’t learn to keep up and share what we know.
2. Listening
It’s just as important as asking questions. Sometimes listening to the sound of our own voice can teach us to be a little bit confident with ourselves and to say the things we believe in with conviction.
3. Humility
We all make mistakes, and sometimes we tend to slur our words, stutter, and probably mispronounce certain words even though we know what it means, but rarely use it only to impress listeners. So in a group, don’t be afraid to ask if you’re saying the right word properly and if they’re unsure about it then make a joke out of it. I promise you it’ll make everyone laugh and you can get away with it as well.
4. Eye Contact
There’s a lot to say when it comes to directing your attention to your audience with an eye-catching gaze. It’s important that you keep your focus when talking to a large group in a meeting or a gathering, even though he or she may be gorgeous.
5. Kidding around
A little bit of humor can do wonders to lift the tension, or worse boredom when making your speech. That way, you’ll get the attention of the majority of the crowd and they’ll feel that you’re just as approachable, and as human to those who listen.
6. Be like the rest of them
Interaction is all about mingling with other people. You’ll get a lot of ideas, as well as knowing what people make them as they are.
7. Me, Myself, and I
Admit it, there are times you sing to yourself in the shower. I know I do! Listening to the sound of your own voice while you practice your speech in front of a mirror can help correct the stress areas of your pitch. And while you’re at it you can spruce up as well.
8. With a smile
A smile says it all much like eye contact. There’s no point on grimacing or frowning in a meeting or a gathering, unless it’s a wake. You can better express what you’re saying when you smile.
9. A Role Model
There must be at least one or two people in your life you have listened to when they’re at a public gathering or maybe at church. Sure they read their lines, but taking a mental note of how they emphasize what they say can help you once you take center stage.
10. Preparation
Make the best out of preparation rather than just scribbling notes and often in a hurried panic. Some people like to write things down on index cards, while other resort to being a little more silly as they look at their notes written on the palm of their hand (not for clammy hands, please). Just be comfortable with what you know since you enjoy your work.
And that about wraps it up. These suggestions are rather amateurish in edgewise, but I’ve learned to empower myself when it comes to public or private speaking and it never hurts to be with people to listen how they make conversations and meetings far more enjoyable as well as educational.
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