Business Card Design for Effective NetworkingBy
Even with all the technological advances that have come about in the past few decades, the business card is still a powerful way to communicate and network.
Elements of Good Business Card Design
The main thing you want to accomplish with your business card design is to stand out. If one attends many networking events they know just how many business cards people acquire.
Because a business card is a reminder of who one is, they will want to stand out among all the rest. One way to stand out is to change the shape of the card. There is no law that says that
business cards have to be 3" x 2." with the corners at sharp right angles. By simply rounding the corners it will make quite a difference. Another way to stand out are the elements that you put on the card. A humorous picture goes a long ways to eliciting a smile and reaction from those that receive the card. A funny tagline always makes a business card memorable.
Even changing your professional title can help. Small business owners and entrepreneurs should use something other than president or CEO. Be creative, even self-deprecating. Consider Yahoo, a large billion-dollar company and the founders refer to themselves as Chief Yahoo. Still, there are professions where comical or whimsical business cards are not well-suited. In cases like lawyers or morticians, the best tip for good business card design is to go minimal. Use plain text and offer as little as possible. Some business professionals could get away with just a name and phone number. For more information place only the name and title on the front, then put additional information on the back. This is a good way to get an initial impression from a minimal design, while still offering plenty of information about one's business.
Always Leave Room For Notes
A person should have plenty of room on their card to personalize it. Good networkers know to always personalize a business card with a note of some sort, like providing their cellphone
number. Handwriting something turns a business card into a personal note which has a higher value. Again the personalized business card will stand out among any others a person may
Of course, if a person is not using the back of their business card it is all the room they will need. On the other hand should someone decide to use the front and back, there should be
plenty of room somewhere to write a note. Just make sure that the note space has a white or very light background to contrast against the ink of the pen for maximum readability.
How to Measure the Effectiveness of Your Design
Before shipping off business cards design to the printer you want to make sure and check just how effective the design of your card is. The best way to measure effectiveness is to print them out on your home or office printer. Then show the design to friends, colleagues, and family to get an opinion. However, what you really want to look for is for their initial reaction. If they do not react to your card you probably want to go back and re-work your design. After all, with the people that you meet you want to get their attention and remember you, the business card should be helping you do that.