Archive for Mentors
Daily Marketing Coach has been an incredible gift to me this past year for a number of reasons. As you know, I am an advocate of continual learning. It’s important for me to keep up with the marketing trends such as copywriting, social media platforms, web development platforms and internet marketing tools that can help me and my clients grow their businesses faster and more effectively.
They have a team of experts who guide us through all facets of marketing. I’ve met people from all over the world and maintain a daily accountability check in with them on our private Facebook page. Many friends, great memories and lots of knowledge.
Often times I catch myself running at the mouth with excitement to people who don’t have the same level of online experience that I do only to find them a bit perplexed. However, one of the best gifts any business owner can give themselves is to be part of this community as well.
Here are a few things I am mastering within the community:
- Setting up a compelling offer that attracts new prospects to my business
- How to structure an email autoresponder campaign so that you are in a position to educate and be seen as the expert in your field.
- Mastering your Mindset and what it takes to move forward in your business when you get stuck.
- Monetizing your skills and talents with a business model that you design.
- Setting up your blog
- Traffic generation. How to get eyeballs on your website.
- Setting up a marketing funnel so you can make more sales
- Fundamentals of Attracting Business
And a whole lot more. Not only is this a linear class structure it’s delivered in a variety of media types.
- Blog Posts
- Live Events
Here is what others are saying about Daily Marketing Coach too:
“Since joining DMC, I have sharpened my skills as an internet marketer and have had constant support and guidance in building my online business AND I’ve made more money! Can’t say enough good things about Ann Sieg and her team!” Lisa K
“I’ve been writing email to subscribers for many years, but most of my emails simply gave away valuable information. At DMC I’ve learned how to write emails that sell my own and other people’s products effectively! My business partner husband used to call 99% of our prospects, but now I like calling people, because the training at DMC has taught me what to say and how to encourage people to talk about the problem they want solved, and how to get them to see how my solution will help them!” J vanZyl
“Prior to coming to DMC I joined countless systems and teams hoping to find the magic bullet to success. DMC has taught me that the magic is really all about being and promoting yourself – with a plan! Step-by-step actions, with an emphasis on personalizing one’s business has given me clarity and focus.” D Zanrè
Find out more about Daily Marketing Coach by going to www.DMCOnlineTraining.com
Connect with my on Facebook and let me know what one thing you would like to accomplish in your business this year.
Here’s to a successful 2014.
Richard Branson, the already successful Branson, has had to close down businesses that were sucking money down drains with no end in sight. Arguably, he made bad decisions and bad investments. If he lives long enough and stays active, he’ll do so again. Long after the big crash that almost did him in, the freshly, super-successful Trump has been involved with failed real estate projects in Vegas and in Mexico, been sued or threatened suit by investors, and more recently his licensing and speaking deal with the company using the Trump University brand has bitten him in the ass. Presuming another decade of active entrepreneurialism, these won’t be the last sour real estate projects or the last ass bite. Disney has, recently, bought companies it later, quietly killed. Put out John Carter From Mars and The Lone Ranger. Completely screwed up its California Adventure theme park and has spent hundreds of millions of dollars re-tooling it. Examine almost any shiny success, and on its flip side, you’ll find grimy failure. How do you feel about that fact?
Zig told the story of the cat hat stepped on the hot burner, then not only wouldn’t ever jump on the stove again, but wouldn’t even come in the kitchen. This is how most people feel about and react to failure, particularly embarrassing and humiliating or expensive failure. If they experience it once, they never want to go in the kitchen again. One punch in the nose is all it takes. The truth of success scares the shinola out of most people.
There are also, always, the exceptionally successful individuals who are, in various ways, failures personally. Houdini failed at almost nothing, except control of his own ego, which very directly caused his premature and unnecessary death. There’s a T-shirt being sold, with picture of Bill Clinton, that reads: “Remember when YOUR biggest problem in Washington DC was MY stain on a blue dress?” It’s funny, but it also speaks sadly of the stain on a smart and talented man. My friend Gene Landrum has written intelligently and eloquently about the dysfunction of the extraordinary achiever, and if you haven’t read any of his works, start with Profiles of Greatness. Most exceptionally successful people are not even close to “superior” – in fact, most are horribly flawed, but manage to rise above their own foibles.
My own history includes a private graveyard of business failures and disappointing projects, most given the swift sword, a few dying slowly and agonizingly; financial embarrassments; and some number of people with permanent negative opinions about me. I am not universally beloved nor consistently and certainly successful. To hit some business highlights, going backwards, there has been mail-order ice cream (which sounds funnier than it is), a high-priced be-an-expert academy that failed to launch, a comprehensive how-to course for inventors no inventor wanted, a retail store: the Self-Improvement Center ahead of its time. Just these added together, a million bucks, give or take, down the drain, a bit noisily. There was, way back when, both a corporate Chapter 11 turned 13 and a personal bankruptcy. There are four business experiments underway now and I’m confident at least some will become tax losses buried in the back yard. Of more micro nature, were I to try and list and briefly describe all the mis-steps, mistakes, misadventures and misfortunes, it’d be best to do it like an old-fashioned encyclopedia, with a thick volume for each letter of the alphabet, the entire set consuming several shelves. And I’m not done making messes. I say: success is cooked up in a messykitchen.
If your success game plan features being right 100% of the time and never making mistakes or your fragile ego demands never getting egg on its face, you’ll be playing the game for only a short time, timidly, and without distinction, or you’ll rise high and fast only to fall just as fast and crash as hard as can be. The ironic fact is, the game is won by losers. If you aren’t floundering or outright failing at something, you probably aren’t doing much of anything. When you look in the mirror, if you don’t see a winner and a loser, the guy or gal you do see isn’t playing the big game.
You have heard the cliché: success breeds success. It does. But what you don’t often hear is the other, equal truth, that failure is the other parent of almost all success. The goal of success can never be to avoid failure, but to manage it, minimize its harm, extract its lessons, leverage it in every way possible, rise above it, and know that it will be forgotten and made irrelevant in time. Everybody knows that Babe Ruth struck out more than he hit home runs. Most superstar athletes perform similarly. Michael Jordan missed more than 9,000 shots in his pro career. 26 times, he had the game winning shot in his hands, missed, lost. He said, “I have failed over and over and over again in my life – and that is why I succeed.” By his own words, he acknowledges seeing two faces in the mirror.
NOTE: To receive $633.91 of free money-making marketing and sales information from Dan Kennedy and GKIC simply click the link below. https://gkic.infusionsoft.com/go/newmifge/inspired
DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of GKIC Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.
Build a self propelled lead machine that will continually feed you
red hot prospects at the flip of a switch.
Sounds like a great promise right?
The training that I have received over the past year has far exceeded my expectations. I can honestly say that other products and services that I have paid thousands of dollars for don’t even come close to what is offered in the Daily Marketing Coach program.
It’s time to harness the power of traffic to your website and learn the following:
– Uncover the elements of a lead generation machine that provides a steady flow of people calling you for your product or service
– Learn how to convert your newly acquired lead into the sale of a product or service with a properly structured marketing funnel
– Learn how to write copy that convinces your audience to take action and buy. All it takes is the right message, delivered at the right time and in a way the prospect wants to receive it.
– Discover the best places to market your business so that fresh leads are generated on a daily basis
The greatest asset I have is the ability to increase the power of my marketing mindset and take action.
I guarantee you the information delivered in the Daily Marketing Coach will make you a marketing rock star if you take action. Why not take action and check out what we have to offer on Black Friday? It will change your life and your business. This is not for someone looking for the easy button. It will take hard work and consistent effort to get through all the modules that this program has to offer.
Are you an action taker? Ready to grow your business now and not later? Join me for a webinar on Black Friday (11/29) at 11CT sign up now: http://lisasaline.therenegadeblog.com/blackfriday/
It takes courage and decisiveness to master the skills of an effective leader. Being bold, an action taker and a person with true compassion for others will propel you into a leadership role organically as long as you are exercising that entrepreneurial marketing muscle.
One of the skillsets of an effective leader is to learn how to market. That means marketing “YOU” and speaking in a language that attracts people to you and behaving in a way that others want to emulate and follow you.
Throughout your life you will experience ups and downs and excitement and disappointment from the decisions you make. Perhaps a decision you made resulted in a not so favorable outcome. It down right stunk and got you in trouble. How did you react? What did you do to prevent that decision from happening again? Did you learn from the experience? Accepting personal responsibility for your decisions will guide you down the path to success and leave trail for people to follow.
If someone tells you that business is easy they aren’t telling the truth. It’s time to get some help and develop your entrepreneurial muscles. All successful leaders have a coach.
This is why I am part of the Daily Marketing Coach community and the benefits of what I am learning that helps me in business and in life.
- Learn how to think like a leader
- Learn how to make decisions that inspire action and increase sales
- Implement daily action steps that increase revenue and visibility in the marketplace
- Connect with other like-minded people where we can collaborate on business products, principals and leadership opportunities
- Get feedback on my marketing plan, pages, and content within minutes vs. days like other marketing platforms deliver
Take the first step in becoming a successful leader by joining us at the Daily Marketing Coach today.
As you may know for some time now I’ve been using the marketing and sales strategies of, arguably the worlds best direct response marketer, Dan Kennedy. He recently wrote the article below as a part of his series I subscribe to on “Renegade Millionaires.” This reveals how truly successful people look at opportunity, success, and even failure differently than the 99% of people out there who’re just scraping by. Anyway, I thought it was worth passing on. Hope you find it as useful as I did. If you need more marketing and sales strategies, check out the note I included at the bottom of the article. Enjoy.
I want to tell you a few things about DIAMOND Luxury Member Dr. Dustin Burleson, who is also a client of my client, Silver Member Jay Geier, and is or has been a client of my Titanium Member Dr. Tom Orent. Dr. Burleson is a Renegade Millionaire orthodontist.
He found me as so many have via referral-of-sorts from another thought leader. In this case, Gold Luxury Member Jimmy Vee’s mention, in a book about marketing for dentists, of Bill Glazer’s book, which in turn referenced my books – and, as Dr. Burleson put it, once he read one of mine, he was hooked, got them all, and has been an active follower ever since. I call this “swimming upstream to discover Dan”. It’s how a lot of GKIC Members got here, and it is neither as accidental or random as it may sound. That’s not my point here, but I wanted you to understand The Path itself; how Renegade Millionaires operate. They are much like cats given a ball of yarn; they look for any loose end and unravel it. They are always engaged in curious discovery. They are interested in the genealogy of ideas. The minute they encounter a smart person, they are curious about what other smart and potentially useful people he has around him, behind him, and what other smart people influenced him; then, when they find those people they are again interested in what other smart and potentially useful people they have around them, behind them, and what other smart people influenced them. Etc. This often leads them upstream. It may be two or twenty strings before they find something in the unraveling that contributes greatly to their progress and wealth. Occasionally they unravel an entire ball only to find nothing there. This never dissuades them from methodically unraveling the next one. If this is not your earnest behavior, know that it IS for Renegade Millionaires.
Dr. Burleson aggressively used everything he could learn from me and GKIC and the others – even that which had no direct connection to an orthodontic practice. He brought ideas from diverse fields, places and examples outside his profession to his practice. This is key. Few breakthroughs bubble up out of an already made pot of stew, but most people just keep re-heating the same stew. For example, from the GKIC membership model itself, and discussions and observations here about membership concept, ascension, upsells, exclusivity, stretching the top of the pyramid and more, he turned what began as a USP into a premium offer: no more than 12 people per month can buy the guaranteed privilege of never having to miss any time at work or have the child miss any time from school or after school activities in order to get all treatments and complete their orthodontic process – meaning, if an appointment must be after hours or at dawn, so be it. He sells this for $2,000.00 over and above the orthodontic case fee. This year, he has sold all 12 positions every month. 12 x 12 = 144 x $2,000.00 = $288,000.00. Since inception, he tells me this has brought in an extra $1.2-million.
He has, of course, done Renegade things. Violated his profession’s norms, created price strategy, positioning strategy, place strategy inconceivable to most of his peers – and judged critically by some. While most orthodontists have resisted having to market directly to patients (rather than relying on table crumbs fed to them by general dentists), Dr Burleson embraced the opportunity. All Renegade Millionaires, by definition, do Renegade things.
He has moved himself away from the “doing”, into the marketing. There is a team of doctors. The practice has grown from about $1-million in 2009 to over $6-million in 2012. He never stops hunting – for the next big thing, and for hundreds of little things. Thus, he was at my Trust-Based Marketing Training, at Mailbox Millions Training, is coming to the New A-to-Z Info-Biz Blueprints Training. He was at Jay Geier’s event where I spoke last year. He told me, if I ever offer a high-level mastermind group for all kinds of entrepreneurs, he’s in.Less and less “doing” and more and more rain-making is an important part of The Path. Trump stopped actually doing his deals quite early – he has had George Ross, who many of you heard and met at a GKIC SuperConferenceSMdoing the doing. Walt had Roy and a handful of insiders executing his visions.
He has also moved into Leverage, by selling his know-how and experience. He has an info-marketing business, providing orthodontists with resources, training and coaching, with an ascension pyramid, with a $17,000.00 price point at its peak. Going from success at a core business into info-marketing in the same industry has been a Path that I have put many, many people on, as their move to Leverage. Essentially, a winning “package” of advertising, marketing, etc. can only take a single business like an orthodontic practice so far, and 100% of the money from it has a practical cap; using that same “package” to take some money from hundreds, thousands or tens of thousands of others’ individual businesses offers Leverage. All Renegade Millionaires employ some sort(s) of Leverage. Gene Simmons is rich because he retained all of KISS’ intellectual property rights and all the licensing, creating royalties from, as he puts it, everything in a KISS fan’s life and death, from condoms to caskets. Trump, also big licensor. Hefner, as well. Big direct marketers get Leverage from their lists. They must build customer lists, but by renting them and exchanging them, they create a 2nd income stream from the same asset they have no choice but to invest in. 2nd Income From Same Asset is a common leverage “secret” behind a lot of wealth. Leverage is not new. Mark Twain taught another Leverage Strategy that I’ve used a lot, in his Tom Sawyer story. Another I teach: Simultaneous Present AND Future Bank Deposits.
This is The Path. There is no mysterious map secreted away from the world. There is no code to break. But understand, The Path is not constructed of options from which you pick and choose. It is a Path.
NOTE: To receive $633.91 of free money-making marketing and sales information from Dan Kennedy and GKIC simply click the link below.https://gkic.infusionsoft.com/go/bodk/inspired
DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up. His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world. https://gkic.infusionsoft.com/go/bodk/inspired
Another milestone in life is reached as my 15 year old secured a job working for someone else. He’s made money in the past with odd jobs like shoveling and snowblowing for the neighbors but is ready to venture out into the world of becoming an employee.
As he left for work this morning we discussed the “Golden Rules” of how to be a good employee. The manager that interviewed him said “just show up on time and work hard” and Steven knows that’s not good enough. So we reviewed the following together:
Firm Handshake – It shows confidence and control.
Smile – It can make someones day and really shows you care about the customer. Sometimes a smile can calm the angry customer.
Uniform neat – Wearing a clean uniform shows pride and respect.
Do a little more than what is expected – never sit and look bored or they might send you home. If you ask for more and do more without being told your chances of gaining additional responsibility are greater.
Always show honor and respect to others and HAVE FUN! People like to work with people who have fun.
Of course these are just a few of the things that I encourage my kids to use and they don’t always make those choices. However, today I am proud to say “he’s my kid”. So as we walk out the door while reminding him of the above he turns and says “Mom, you are such a Geek, but I love you for it”.
I've been connected with Loral's Live Out Loud community since 2006 and was ecstatic to here about her new book "Yes! Energy: The Equation to Do Less, Make More." and the Yes! Energy Summit that is coming in September because of the strength I've received to say Yes! to the right people at the right time because of what I've learned from her and the people in the community.
The Yes! Energy Summit is going to be different than your traditional "energy healers" as she offers you the tools to support you when you start saying YES! and gaining new clients. Never fear, Loral is here. Join me and learn from the Yes! Energy Master.
"What is a Yes! Energy Master? A Yes! Energy Master is a true world leader, a person who has harnessed their Yes! Energy and used it to achieve paramount success." – Loral Langemeier
Just say YES! and take action by getting your hands on her new book and get on the email list for the Yes! Energy Newsletter too.
The biggest difference between those who create the life they want, versus those who simply live the life they have, comes down to one simple word:
Why Yes! Energy?
According to Loral Langemeier "Regardless of your current situation, where you are in the world, or whatever challenges you might be facing, the path to a life of abundance (in all areas of your life) is found by unlocking your “Yes! Energy.”
That’s why Loral Langemeier created a step-by-step approach to show you how to tap into the inspiration, motivation, and passion in your life — every day. Through this book, Loral demonstrates how her “Energy Equation” has helped enhance thousands of lives with no more than a few simple shifts in their daily activity.
I'll let her tell you more about her new book and the summit at her website. It really is a gift from me to you to be able to introduce Loral Langemeier to you and your new found success.
Just say Yes!
Jeffrey Gitomer’s Ace of Sales system is the ticket for Melaleuca Executives to enroll new customers! Ace of Sales will help you make sales, close deals, and build loyal relationships.
Isn’t that what Melaleuca Executives want?
Building your Contact List
- Load your new business contacts into the database and even categorize them so you know where you met.
- Convert the new business contacts to customers and then change the category to customer or business builder so you can manage your email campaigns effectively.
- With the contact management tool you can track information about that person. What they are interested in, where are they working, what do and don’t they like about what they are doing now, how many kids, married, etc.
- Follow up with contacts after a networking event
- Send a custom branded email to confirm your appointment. Your picture is on the email so your prospect will know who you are right away when you meet face-to-face. It takes the “wonder” out of meeting a new person and therefore your prospect will feel at ease allowing you to quickly get into building a relationship
- With the online calendar you won’t miss an appointment, birthday, anniversary or milestone event.
Managing Follow up Processes
- With the soon to be released campaign manager you will be able to schedule your 7 touches with your prospect. Send an email, a custom email card, a printed greeting card, post cards and even include a gift card.
- Create a weekly or monthly newsletter with information about your company, new products, celebrations, inspiration and upcoming events.
- Thank your customers with a WOW!
- Send a “Thank you for attending” custom email.
- You don’t need a fancy snazzy auto responder like the big Internet marketing gurus have. Ace of Sales is simple just like the Melaleuca business.
- Send a custom email with a “Congratulations on Your Advancement”, a printed greeting card with a gift card included, a simple postcard with the photo of the Champion on stage and even schedule special events in the calendar.
Stay Plugged In To Success Events
- Need to send a quick email reminder for an event? With the click of a button you can select a category that your team is in and the system will brand the email and personalize for you. No more hunt and peck in your email list or risk forgetting to include that all important team member or customer.
One of my favorite features of the system is the tracking tool. You can see when an email was opened. That way you know that the person you are meeting with has opened it and you can give them a quick call.
Lead By Example
- Give your customers and business builders a reason to follow your lead.
- You will stand out from your competitors because many Marketing Executives are not good with follow up or send the standard email.
- With Ace of Sales you can set up campaigns for your team mates to plug in to. That way your team brand is consistent and everyone can benefit from the awesome deliverables without having to recreate the wheel.
I’ve been working with several local clients who are collecting business cards but don’t have an effective follow-up system when it comes to doing anything with them. Well, I have the answer to your problems. It is a system that I have fallen in love with and believe it can make a tremendous difference in staying connected with your clients and prospects. Check out the details below.
What is Ace of Sales?
It’s the first sales software program that actually helps you make sales! Jeﬀrey Gitomer has personally helped create Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives you the tools and training to attract, engage, diﬀerentiate, thank, stay in touch, and WOW your customers.
Oh yeah, and makes sales!
Personalized Sales Makers
- Personalized Emails – Stand out with emails that strengthen your brand and build loyal relationships.
- Ezines – Get in front of all your customers with weekly value messages just like Jeﬀrey.
- Postcards – Send 1 or 1000! Printed and mailed for you in about 24 hours.
- Greeting Cards – The easiest way to send personalized greetings. Printed and mailed for you in about 24 hours.
- Perforated Greeting Cards – Send a printed Greeting Card with two tear-oﬀ business cards inside.
- Gift Cards – Add one to any Greeting Card order.
- Custom Designs – Upload your own photos and create customized, unique designs.
Once you’ve signed up and uploaded your logo, it’s all done for you. Your Sales Makers are all ready to go! No fussing with graphics or editing HTML. Everything sent from Ace of Sales is designed with your brand identity.
Powerful Sales Making Features
- Individual/Corporate Accounts – Sign up yourself or sign up your whole team.
- Video Training – Video how-to’s and tips provide practical selling ideas and tactics.
- Tracking – Track who opened your emails and when, so you know the exact time to follow up with a call.
- Easy Follow Up – Use sales calendar reminders to nail the seven touches needed to close the sale.
- Customer Strategy Files – Store the personal customer info you really need.
Q: How much does it cost?
A: Subscription Fee: $20 per month – or – $199 per year ($40 savings). Greeting Cards are $2.49 each (plus postage)
and Postcards are .49¢ each (plus postage). Ezines are $2.00 to send plus .01¢ per recipient.
Q: Can I try it for free?
A: Absolutely! Just enter Promo Code: SALINE30. When you sign up, you’ll get 30 days free to test drive it! You can send emails and your first Postcard and Greeting Card at no charge. You’ll be asked to enter your credit card when you sign up, but you’ll only be charged a monthly fee when you keep your account past the trial period.
Q: Is there an Ace of Sales website or a video with more info?
Also, when you sign up you’ll receive announcements for live webinars that will help you get up to speed fast!
Q: Does this replace my CRM? What CRM systems does this integrate with?
A: Ace of Sales makes a great partner program that works with CRMs like ACT! or Salesforce.com. If you don’t currently use a CRM, Ace of Sales may be all you need. Ace of Sales works with Outlook, Gmail, and Yahoo Mail!
If you have your contacts in an Excel spreadsheet, export them as a .CSV le and they’ll import right into Ace of Sales.
Complete the information below and I will show you how to integrate your autoresponder into Ace of Sales. So Cool!