Archive for Other
You really can build new connections through social media! Janet and Nick met through Google+, now they have a face-to-face chat on a hangout!
Here are some things that are covered in this interview:
- How to set up Twitter Lists
- Nick’s new Twitter training program: Zero to Twitter
- The excuse of not having enough time for social media
- How to use Hootsuite to create lists on Twitter and monitor all social sites
- Using Hootlet
Where can you find out about Nick Ellison and his products?
He has a FREE social media blueprint you can download: nickellison.net/blueprint
Here’s his new program: Zero to Twitter
Looking for content ideas to post on your Social Media sites? Then you will love our Guide! You can Download the Ultimate Guide to Social Media Content Creation…and it is absolutely free.
Ways to subscribe to the Social Media Hangout Time Show or Podcast:
Kimmy is very excited about the new skills she has learned in 2013 that she wants to share her plans for 2014. Kimmy, a.k.a. Lisa Saline, is a social media puppet who works with Janet E. Johnson, www.JanetEJohnson.com, a social media expert.
Kimmy and Janet are excited about their new Hangout and Podcast Channels coming soon!
Here is what Kimmy discussed in her interview with Janet last week.
What is Kimmy going to add to her Social Media Campaign in 2014?
- Facebook Ads: Kimmy learned that it’s important to show up in front of your target audience and not fall into the trap of just posting content willy nilly. She is going to be very specific by promoting posts to her salon clients, offering specials for people who reside in a certain zip code (close to her salon) and to some of her competitors (she don’t tell anyone).
- Google+: Since Google+ was launched that has been a hot spot for local business and online connection. Kimmy will post videos, interviews with other hair salon experts, schedule events in her salon and a whole lot more. She believes it’s a great new way to get new customers.
Graphics are a big influence in her industry so Instagram and Pinterest are here to stay. You can hear what Kimmy and Janet have to say now:
When people ask what you do with your time what is your response? Do you really know where your time is spent? I just took a course on scaling my business and freeing up my time that touched on a few sore spots and left me with a long list of action items.
Now I completely understand how systems can help an organization run efficiently because when I was managing a department in the corporate setting we were growing, hiring and implementing new procedures like clock work. I knew exactly what I had to do when I punched in and what needed to be done before I punched out. It is quite amazing how productive I was.
Now that I am my own business owner, and believe I work hard, this lesson shed light on how and why my business does not grow and prosper like it should. Take away the fact that I don’t have employees I still need to run my business with systems. Systems keep me on track and eliminate interruptions in my thought process and allow completion to a project.
The things that happen when you systematize your business are:
* You find more time in your day by structuring general tasks so it becomes a system
* You will find more success in the completion of tasks when you put a system and a strategy in place
* You will learn more as it allows one to increase more brain capacity and bring more processes to your business so that it can grow.
So you need more help in this area? I did too. Here is a great article about getting more done in your business. Click HERE Note Step 6.
Leave a comment on my Facebook page with your favorite system and the impact it has on your business. http://www.facebook.com/lisasaline.me
Have you paid attention to how other businesses are using LinkedIn? Larger companies are finding creative ways to use their LinkedIn company page.
A LinkedIn Company page can be added to showcase your business. These pages can increase your visibility and engage with your clients and prospects in new ways.
Here are 5 creative ways to use LinkedIn:
1. Create a related status series.
Creating a series is a great way to show a related set of status updates on your LinkedIn company page. Having related updated increases the engagement of your followers and keeps the conversation going. It also expands your company’s influence since the content is shared.
2. Use LinkedIn as a Lead Generation
Recommend and share information on your products or services using your LinkedIn company page. Create marketing offers like free reports, demonstrations or even a free consultation to generate leads from your followers. Ask your customers to write a recommendation through your company page.
3. Use the Products and Services Tab Creatively
Of course you can and should add products and services in the Products and Services tab. But why not take advantage of this valuable space to further your marketing efforts? Add your special offers, your webinars, any free trials you are offering, videos, ebooks you have for sale and any other content that brings in leads.
4. Cross-Promote Your Social Media communities.
LinkedIn is valuable real estate online. Go ahead and use its power to cross-promote you other social channels. Under the Products/Services tab you can have up to 3 rotating banner images. Create banner images with your links embedded for your company’s Services tab talking about your other social communities. The viewer can click through to another web page or another one of your social profiles.
Your business can run targeted ads on LinkedIn. These ads can lead directly to the Products and Services tab. Just remember it is a paid feature.
5. Grab Your Viewers Interest
First create a captivating banner or image for the top of your company page that makes it visually appealing. An image captures the audience’s attention. Without the image at the top of your company page, the page looks unfinished.
Then generate a buzz by creating a series of contests relevant to your business. Share the status updates on LinkedIn. You’ll start building followers for your page.
A LinkedIn company page can be used in many ways to draw attention to your business. Think creatively for ways to use LinkedIn to network and connect with your potential clients. Look at other companies in your niche to garner ideas for drawing in customers.
LinkedIn is one of the most important social media sites for businesses looking to connect with other businesses. Whether you’re an accountant, a writer, a speaker or a insurance agent, you can build your connections with associates and professionals that are interested in what you have to offer.
1. Create an awareness of your business.
LinkedIn is a platform to create an awareness of your online presence. With over 225 million professionals signed up on the site, businesses have the chance to network with a wide variety of contacts. You can use the different group or personal features within LinkedIn to improve the awareness of yourself as an individual and as a brand. Are you a web developer looking for your next big client? Use the features built in on LinkedIn to showcase your best work.
2. Building traffic.
One little known fact about LinkedIn is its power in driving traffic and link building. LinkedIn, like most other social media networks has a sharing button that lets you share you content and your status updates from the homepage and in the communities or LinkedIn Groups you belong to. This allows your content to become viral.
3. Generating leads.
LinkedIn is the best network for generating business leads. Potential customers can download interesting content you provide or you can drive traffic to pertinent sources you recommend. It’s a very personal way of engaging potential leads by engaging them with your content and turning them into clients.
4. Find the perfect business people to outsource services you need.
You are probably already asking colleagues and others for references for a great graphic designer or writer. LinkedIn is the social media site that makes it easy to find vendors to fill your needs. You can give endorsements as well, for those you have used.
5. Network with peers in your industry.
LinkedIn’s Groups directory allows you to search for industry associations and networks you can become a part of. For instance, if you are in the commercial real estate field, there are over 1,900 groups. LinkedIn also keeps you informed on local events that those you are connected to are attending. You could use this information to find only those industry events your potential clients are attending.
LinkedIn is an important part of any business social media strategy. It can be used to connect with current and prospective clients, to show your expertise and to keep informed on what is happening in your industry. Want more training? Check out the online course that teaches you exactly how to use LinkedIn to grow your business. Click here (aff link)