Just this past weekend I spent three days in a power session with smart marketers. We were working on our marketing funnels, creating new content and best of all creating new friendships. For those of you who have not experienced a live event I can tell you from the heart that magic happens. I’m not talking about the “Rah-Rah” sessions where you sit in the audience and listen to a sales pitch but where you bring your laptop, your business and your marketing plan.
I really enjoy working in a room of people who all have different aspirations and are at different levels of success within their business. We inspire each other.
For example, I met Angela Brooks, who was the trainer for Social Media. Now you might think as a social media trainer myself I may have felt a bit uncomfortable with that. However, she was a gem to listen too and I picked up a few links that would help improve the management of social media with my clients. Plus we had a great time with the Twitter Hashtag #RAW3. This allowed the tweeters in the room to instantly connect with the people sitting across the table in the online world. I love it.
Another person I met was Kelly Kust. She is a single mom with a story that leaves a footprint on your heart. Not only is she a single mom but one with 7 children. She lost her husband to a car accident while pregnant with her 7th child. Imagine the loneliness she felt when she delivered that child and soon after found out her little girl had Down Syndrome. Kelly is an inspiring woman who has the ability to impact and inspire so many people. I believe that is her business model all together. If you would like to find out more about Kelly’s story The Story is Here
And last but certainly not least. The ability to have expert eyes on your work during a live session is life changing. Not often do you get to bend the ear of the expert in person. I appreciated the feedback I received and have taken the notes and turned them into a proper marketing funnel that will reward me and the people I connect with. Here’s to success.
Do me a favor and let me know if you have attended a workshop or live event for your business and what the results were for you. You can do that right on my Facebook Page
Live networking events are a wonderful way to get prospects and is so much better than having to cold call for potential business. However, there are some things that one should avoid doing. So, the following are some networking tips for a live event.
Attending a Networking Event Without a Plan is not Smart Networking
While it is true that showing up is half the battle, knowing what one is going to do when there is the other half. It is always a good idea to have a plan of what you want to accomplish at a networking event. Know how many people to meet or which specific individuals to get to know before you arrive. Write a plan of how early to arrive at an event, how late to stay, and define the goals to be achieved will make a person a much more effective networker at live events. After all, how many other people at the event the think will have a written plan just for that event? Among all the networking tips for a live event, this one alone will make one a winner. That is why it is the first tip.
Do Not Be Caught without a Business Card
Every business professional should carry plenty of business cards, always. With the number of different business card cases there is no excuse not to have a good amount on hand. Plus, one knows that they are attending a networking event where they will be handing out business cards, so they should have plenty. It would be supremely embarrassing to be at a networking event and not have a business card. What does that say about the person who knowingly goes to a live networking event and does not have plenty of business cards? It would speak poorly about that person and reflects on the type of work that they do.
It would actually be good to have two business card cases full of cards when going to a networking event. It is not inconceivable that a person can run out of business cards, so plan for that not to happen. One could even keep a box of business cards in their car in case they needed to reload their business card case. The main thing is to never be without a business card when meeting someone new.
Do Not Spend Too Much Time with People You Know
Networking is about meeting new people. As a matter fact the whole reason to go to a live networking event is to meet new people. Therefore, when at a networking event, as diplomatically as possible, avoid familiar acquaintances. The more one knows a person the less amount of time that should be spent with them. That doesn't mean that anyone is ignored but a simple handshake and hello is all one really needs to give to familiar people. Avoid getting caught up into a conversation with them. If one is truly working the event as an experienced networker, then the networker should already be in conversations with people they don't know. That will alleviate any problems from people feeling ignored or snubbed.
Do Not Be Just On Time, Be Early and Stay Late
Being on-time is being late when it comes to networking tips for a live event. Because a good networker goes to networking to meet people, they know to go early and stay late so they can reach the maximum number of people. It's simply a matter of having more time to meet more people. It also helps because one never knows when certain people will be at an event. Critical prospects may only come early to an event but leave early or vice versa that they came late to an event. By coming early and staying late one maximizes the possibility of meeting everyone that they can including those prospects who may not have much time to spend at the event. Another benefit is that one can offer to help set up before or clean up after an event. This would help one ingratiate themselves to the event's hosts, which will most likely lead to some favorable introductions or referrals later.
Hopefully, by applying these networking tips for a live event one can start to see more business.