Do you have a Marketing Mindset? As I reviewed my assignment from my TFI marketing coach today we learned about the power of your mindset, marketing and content. I was always one to look at experiences from a marketing mindset. My kids even joke about it with me because I tend to share my thoughts with them as we drive down the road and see vehicles with car wraps, listening to the radio commercials, and even reading the “junk” mail before it hits the garbage.
My boys (11 & 16) have learned to negotiate, problem solve and raise money for a hobby because of their marketing mindset. One example is my son, TJ (11 years old), who wanted to figure out a way to separate their recess football team from the other 100’s of kids on the playground. We talked about the benefits of his team having something to make them stand out:
To distinguish them from the other kids so no one got hurt when the ball was tossed.
His friends would feel special because they belonged to a team
They would be able to wear their favorite number and have the name on the shirt.
TJ’s solution for the recess football team was to make custom t-shirts. He researched his options online and found a solution that would cost less than $5.00 per person IF he designed them himself. So off to the store we went. We bought 10 white t-shirts at $2.50 each and a bottle of blue and black fabric spray. TJ made number stencils and used letter stencils to customize each of the t-shirts. That way each teammate had their own number and name on the shirt and it was a great lesson in leadership and creativity for TJ.
A few months later TJ brought home a copy of a book they made in school and his class picture was on the cover. You could clearly identify the kids with the custom branded shirts and it was a discussion point for parents and friends for a long time.
TJ was using his marketing mindset and am proud to say his mindset through this whole process will help him think strategically and creatively in the future.
So let me ask you this. What is your mindset when you are working on your business and are you doing something that makes you stand out?
I’d love to hear your story below.
1.) Use Hashtags: One of the best ways to create engagement with your social media friends and fans is to tell people where you might be and give them a hashtag (#) and ask them to follow your conversation on Twitter. I love to use hashtags for connecting with people at events as well.
2.) Take Pictures: Pictures create great memories. Whether you are speaking to a group, attending an event, or just having lunch with your friend it is a great idea to take a picture and post it to Facebook, Instagram and Pinterest. When using your smartphone you can crop the photos, tag them with the people you are with, tag locations and add hashtags and keywords to the description box. The phone below was one my friend took when we visited a local restaurant, Wok in the Park. We posted it to Facebook, tagged the Restaurant and ourselves. People like to comment on photos and it’s a great way to help out your local businesses too.
3.) Video Camera: Most smartphones have video cameras and using them to record presentations, video testimonials and demonstrations are very powerful. You can often times post the video clips to YouTube, Facebook and your website. Don’t worry about having to be a professional videographer because people like to connect to real people in the environments that they are in. Find a nice backdrop, quiet spaces and good lighting and take me up on the challenges.
4.) Text Marketing: Text messaging is more than a two way conversation. Set up a text marketing campaign when you enter into a large event so that you can send reminders to your attendees about the activities that are happening on various stages, specials offered by your vendors and to promote coupons the attendees can use after they leave the events.
5.) Social Media Apps: Smartphone Apps like Hootsuite will help you monitor, post and respond to comments made on Facebook, Twitter, Google+, LinkedIn
Smartphones and Social Media is where the connections are made. Do you want to be part of the social media smartphone revolution? Let me send you an invitation to check out one of the fastest growing apps around. Click here for the video and FAQ page.
There are a number of Social Networks for business that are overlooked when it comes to branding and building content rich messages. Our online audience looks in various places when it comes to research. However, your blog is still the core and center hub for your business and all of your social networks should be pointing back to the hub.
A fairly new company called RebelMouse has recently caused a stir among many marketing professionals because it pulls in your social channels and content into one central hub.
I love that concept. RebelMouse allows us to build various channels of targeted content and you can even embed the page on your website. Imagine the ability to organize content onto your front page for any topic, keyword or website. Powerful right?
Guy Kawasaki – Author of APE: Author, Publisher, Entrepreneur.
Matt McGee– Editor in chief at Search Engine Land and Marketing Land.
Hans Lak – Founder: One Person Can Make A Difference
Some of the brands on RebelMouse are:
GE has embedded a RebelMouse page on their website.
Check out how you can embed RebelMouse in your WordPress Site here.
My RebelMouse page is here
As a social media trainer and consultant I work with business owners who ask about LinkedIn® on a regular basis. They are looking for LinkedIn marketing tips as well as how to educate their clients about LinkedIn.
I am happy to announce that one of my personal marketing mentor, Ann Sieg and her guest, Dave Drimmie are hosting a webinar about LinkedIn on Thursday, March 21st at 6pm CT/7pm ET and I would love for you to join us.
Grab your spot here:
Here are the LinkedIn Marketing tips they will cover in the webinar:
-How Dave’s business increased its revenue by 223% just through LinkedIn Marketing
-A 7 step process for creating massive profits and sales with LinkedIn
-Understanding the unique mindset of LinkedIn’s community, and what it takes to build a brand there.
-Why your business should be on LinkedIn (both the obvious and not-so obvious)
-Re-establishing your LinkedIn network
-Unique methods to generate leads with the advanced people search and geo-targeting tool
-Important keys for developing relationships, engaging with others, and attracting leads unique to LinkedIn
-How to build your business city-by-city and arrange face-to-face meetings with high caliber prospects
-10 do’s and don’ts about LinkedIn marketing
The lines are limited so grab your spot today.
Just this past weekend I spent three days in a power session with smart marketers. We were working on our marketing funnels, creating new content and best of all creating new friendships. For those of you who have not experienced a live event I can tell you from the heart that magic happens. I’m not talking about the “Rah-Rah” sessions where you sit in the audience and listen to a sales pitch but where you bring your laptop, your business and your marketing plan.
I really enjoy working in a room of people who all have different aspirations and are at different levels of success within their business. We inspire each other.
For example, I met Angela Brooks, who was the trainer for Social Media. Now you might think as a social media trainer myself I may have felt a bit uncomfortable with that. However, she was a gem to listen too and I picked up a few links that would help improve the management of social media with my clients. Plus we had a great time with the Twitter Hashtag #RAW3. This allowed the tweeters in the room to instantly connect with the people sitting across the table in the online world. I love it.
Another person I met was Kelly Kust. She is a single mom with a story that leaves a footprint on your heart. Not only is she a single mom but one with 7 children. She lost her husband to a car accident while pregnant with her 7th child. Imagine the loneliness she felt when she delivered that child and soon after found out her little girl had Down Syndrome. Kelly is an inspiring woman who has the ability to impact and inspire so many people. I believe that is her business model all together. If you would like to find out more about Kelly’s story The Story is Here
And last but certainly not least. The ability to have expert eyes on your work during a live session is life changing. Not often do you get to bend the ear of the expert in person. I appreciated the feedback I received and have taken the notes and turned them into a proper marketing funnel that will reward me and the people I connect with. Here’s to success.
Do me a favor and let me know if you have attended a workshop or live event for your business and what the results were for you. You can do that right on my Facebook Page
As we prepare our marketing plans for 2013 and the use of Social Media I wanted to share with you the video that highlights the power behind social media and your business. Be smart, engage and don’t get left behind. Social is where it’s at.
Another milestone in life is reached as my 15 year old secured a job working for someone else. He’s made money in the past with odd jobs like shoveling and snowblowing for the neighbors but is ready to venture out into the world of becoming an employee.
As he left for work this morning we discussed the “Golden Rules” of how to be a good employee. The manager that interviewed him said “just show up on time and work hard” and Steven knows that’s not good enough. So we reviewed the following together:
Firm Handshake – It shows confidence and control.
Smile – It can make someones day and really shows you care about the customer. Sometimes a smile can calm the angry customer.
Uniform neat – Wearing a clean uniform shows pride and respect.
Do a little more than what is expected – never sit and look bored or they might send you home. If you ask for more and do more without being told your chances of gaining additional responsibility are greater.
Always show honor and respect to others and HAVE FUN! People like to work with people who have fun.
Of course these are just a few of the things that I encourage my kids to use and they don’t always make those choices. However, today I am proud to say “he’s my kid”. So as we walk out the door while reminding him of the above he turns and says “Mom, you are such a Geek, but I love you for it”.
Have you ever had one of those days when your world feels a bit overwhelming? A few months ago I was in a place where I thought it might be better if I venture back into the Corporate world of working, getting a regular paycheck and having a conference room available if I needed to hide from the chaos of a busy day. I could take PTO time and get a paycheck if I needed a vacation, call in sick and still get paid and even go to the doctor when I needed to because it was part of a corporate wellness plan. Ahhh those were the days.
Heck, this entrepreneurial career path is not exactly what I was taught 6 years ago when I invested big bucks in a mentor who said "just dream it and you will achieve it". I believed him and drank his KoolAid on a regular basis. I've never dreamed so much in my life during the first few years during my mentorship. However, it seems that nothing I was dreaming about was coming true. Why? Because I was told to be someone I wasn't, speak like someone else would, and dress like a certain millionaire so I could achieve that goal too. It was a gut wrenching process because I forced myself to do things I wasn't comfortable doing. As I saw my life crumble around me and my soul starting to sour it was time to say enough is enough.
Lessons learned and things started to change for the better when I converted back to my gregarious self. I was listening to peoples needs, sharing personal experiences and loving all people for who they were. Becoming a mentor and a connector and using my God given talents in a natural setting helped open new doors and create healthy relationships. I'm on a continual path to learn more and become a better person and am confident that the path of entreprenuership will allow me to help more people.
So when you are ready to give up or throw in the towel on your dreams just remember that there are lessons to be learned and a life of positive experiences ahead of you. It's a great time to sit back and have some fun in your life. Just like I do once in a while with my kids. The picture attached is one that included silly string while I was on a conference call. They got me. Have fun while living life.
Be Real * Have Fun * Get a Mentor You Can Relate To * Keep Learning
According to a survey by the National Federation of Independent Business, nearly 30% of small business owners have lowered their prices.
When setting your own prices, consider these ideas:
>> Be flexible – offer a wide variety of pricing options to win
over and keep risk-averse customers.
>> Customize – ask your clients what they need, and then change
your mix of offerings to emphasize the most affordable.
>> Target customers when they have the most cash – the first
week of the month after shoppers have received their pay checks
is usually the best time.
Source: Evans, Teri, “Slash & Earn,” BusinessWeek SmallBiz.
This article appears courtesy of Bob Bly, Direct Response Letter. www.bly.com
This is not just about texting your friends and family it also relates to tweeting and Facebooking while driving.
Take caution and please use social media while parked, at your desk, or in a safe environment.
Brought To You By: CarInsurance.org