The majority of marketers on the Internet use outbound marketing in some way or another in order to draw people into their website. If you really want to make use of the Internet to the full, however, you need to utilize inbound marketing properly. When you do this, the amount of traffic that visits your website can really be overwhelming. Here are 6 different forms of inbound marketing that you might want to use in your business.
1.) Blogs – it seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
2.) E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
3.) Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
4.) Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
5.) Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
6.) RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.