Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Optimization– SEO has received a lot of attention over the years, and this is not without goodreason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.
I’d love to hear about your favorite form of marketing campaign so please tell me your story below then syndicate it.
The majority of marketers on the Internet use outbound marketing in some way or another in order to draw people into their website. If you really want to make use of the Internet to the full, however, you need to utilize inbound marketing properly. When you do this, the amount of traffic that visits your website can really be overwhelming. Here are 6 different forms of inbound marketing that you might want to use in your business.
1.) Blogs – it seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
2.) E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
3.) Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
4.) Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
5.) Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
6.) RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.