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Category Archives for Email Marketing

6 Forms of Inbound Marketing Campaigns

Inbound Marketing

Inbound Marketing On Target

The majority of marketers on the Internet use outbound marketing in some way or another in order to draw people into their website. If you really want to make use of the Internet to the full, however, you need to utilize inbound marketing properly. When you do this, the amount of traffic that visits your website can really be overwhelming. Here are 6 different forms of inbound marketing that you might want to use in your business.
1.) Blogs – it seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
2.) E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
3.) Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
4.) Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
5.) Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
6.) RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.

Lead Generation and New Marketing Strategies

Generating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.
One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)
A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.
Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.
Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.
There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.
Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.
Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.

Generating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.

One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)

A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.

Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.

Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.

There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.

Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.

Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.

A Better Faster Way to Grow Your Business

If you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.

Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:

  • Reconnected with all of their prospects and past customers
  • Generated tons of new sales
  • Created long-term, profitable relationships with their contacts
  • Automated many of the processes in their business
  • Grown faster than with any other strategy/solution

You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.

This is a great opportunity you do not want to miss.

To doubling your sales!

Jeffrey Gitomer’s Ace of Sales

Jeffrey Gitomer's Ace of SalesI’ve been working with several local clients who are collecting business cards but don’t have an effective follow-up system when it comes to doing anything with them. Well, I have the answer to your problems. It is a system that I have fallen in love with and believe it can make a tremendous difference in staying connected with your clients and prospects. Check out the details below.

What is Ace of Sales?
It’s the rst sales soware program that actually helps you make sales! Jeffrey Gitomer has personally helped create
Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives
you the tools and training to attract, engage, differentiate, thank, stay in touch, and WOW your customers.
Oh yeah, and makes sales!
Personalized Sales Makers
Personalized Emails – Stand out with emails that strengthen your brand and build loyal relationships.
Ezines – Get in front of all your customers with weekly value messages just like Jeffrey.
Postcards – Send 1 or 1000! Printed and mailed for you in about 24 hours.
Greeting Cards – e easiest way to send personalized greetings. Printed and mailed for you in about 24 hours.
Perforated Greeting Cards – Send a printed Greeting Card with two tear-off business cards inside.
Gi Cards – Add one to any Greeting Card order.
Custom Designs – Upload your own photos and create customized, unique designs.
Once you’ve signed up and uploaded your logo, it’s all done for you. Your Sales Makers are all ready to go! No fussing with
graphics or editing HTML. Everything sent from Ace of Sales is designed with your brand identity.
Powerful Sales Making Features
Individual/Corporate Accounts – Sign up yourself or sign up your whole team.
Video Training – Video how-to’s and tips provide practical selling ideas and tactics.
Tracking – Track who opened your emails and when, so you know the exact time to follow up with a call.
Easy Follow Up – Use sales calendar reminders to nail the seven touches needed to close the sale.
Customer Strategy Files – Store the personal customer info you really need.
Other Answers
Q: How much does it cost?
A: Subscription Fee: $20 per month – or – $199 per year ($40 savings). Greeting Cards are $2.49 each (plus postage)
and Postcards are .49¢ each (plus postage). Ezines are $2.00 to send plus .01¢ per recipient.
Q: Can I try it for free?
A: Absolutely! Just ask your Ace of Sales Rep to give you their Promo Code. When you sign up, you’ll get 30 days free to
test drive it! You can send emails and your rst Postcard and Greeting Card at no charge. You’ll be asked to enter your
credit card when you sign up, but you’ll only be charged a monthly fee when you keep your account past the trial period.
Q: Is there an Ace of Sales website or a video with more info?
A: Yes. Go to the official Ace of Sales website at www.aceofsales.com. ere you can watch the demo video and sign up.
Also, when you sign up you’ll receive announcements for live webinars that will help you get up to speed fast!
Q: Who can I talk to about sales or technical issues?
A: For sales, email sales@aceofsales.com. For technical issues, email support@aceofsales.com – or – call 800-865-7496.
Q: Does this replace my CRM? What CRM systems does this integrate with?
A: Ace of Sales makes a great partner program that works with CRMs like ACT! or Salesforce.com. If you don’t
currently use a CRM, Ace of Sales may be all you need. Ace of Sales works with Outlook, Gmail, and Yahoo Mail!
If you have your contacts in an Excel spreadsheet, export them as a .CSV le and they’ll import right into Ace of Sales.

What is Ace of Sales?

It’s the first sales software program that actually helps you make sales! Jeffrey Gitomer has personally helped create Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives you the tools and training to attract, engage, differentiate, thank, stay in touch, and WOW your customers.

Oh yeah, and makes sales!

Personalized Sales Makers

  • Personalized Emails – Stand out with emails that strengthen your brand and build loyal relationships.
  • Ezines – Get in front of all your customers with weekly value messages just like Jeffrey.
  • Postcards – Send 1 or 1000! Printed and mailed for you in about 24 hours.
  • Greeting Cards – The easiest way to send personalized greetings. Printed and mailed for you in about 24 hours.
  • Perforated Greeting Cards – Send a printed Greeting Card with two tear-off business cards inside.
  • Gift Cards – Add one to any Greeting Card order.
  • Custom Designs – Upload your own photos and create customized, unique designs.

Once you’ve signed up and uploaded your logo, it’s all done for you. Your Sales Makers are all ready to go! No fussing with graphics or editing HTML. Everything sent from Ace of Sales is designed with your brand identity.

Powerful Sales Making Features

  • Individual/Corporate Accounts – Sign up yourself or sign up your whole team.
  • Video Training – Video how-to’s and tips provide practical selling ideas and tactics.
  • Tracking – Track who opened your emails and when, so you know the exact time to follow up with a call.
  • Easy Follow Up – Use sales calendar reminders to nail the seven touches needed to close the sale.
  • Customer Strategy Files – Store the personal customer info you really need.

Other Answers

Q: How much does it cost?

A: Subscription Fee: $20 per month – or – $199 per year ($40 savings). Greeting Cards are $2.49 each (plus postage)

and Postcards are .49¢ each (plus postage). Ezines are $2.00 to send plus .01¢ per recipient.

Q: Can I try it for free?

A: Absolutely! Just enter Promo Code: SALINE30. When you sign up, you’ll get 30 days free to test drive it! You can send emails and your first Postcard and Greeting Card at no charge. You’ll be asked to enter your credit card when you sign up, but you’ll only be charged a monthly fee when you keep your account past the trial period.

Q: Is there an Ace of Sales website or a video with more info?

A: Yes. Check out the Video for Ace of Sales here.

Also, when you sign up you’ll receive announcements for live webinars that will help you get up to speed fast!

Q: Does this replace my CRM? What CRM systems does this integrate with?

A: Ace of Sales makes a great partner program that works with CRMs like ACT! or Salesforce.com. If you don’t currently use a CRM, Ace of Sales may be all you need. Ace of Sales works with Outlook, Gmail, and Yahoo Mail!

If you have your contacts in an Excel spreadsheet, export them as a .CSV le and they’ll import right into Ace of Sales.

Q. I don’t have time to import my contacts and set up the system do you have someone that can do that for me?
A. Yes – Call Lisa Saline at 952-884-3293 and she will assist you with importing and loading your contacts, setting up your 1st newsletter and give you a personal tour of the system.

Q. I already use an autoresponder like Aweber or Get Response so how can I use Ace of Sales too?

A. Ace of Sales can be used to store details about your customers or prospects that you met at a live event and have yet to be exposed to your website where they typically would be added to your autoresponder series. Send an introductory email from Ace of Sales and then include a link to your website where they can opt in to your autoresponder to receive their free ebook or white paper.

Complete the information below and I will show you how to integrate your autoresponder into Ace of Sales. So Cool!

Lisa, Show me how Ace of Sales Works
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Tools for Starting a Business from Home on a Limited Budget

With the state of the economy the way it is today I am seeing an increase in the level of interest a person has in starting their own business. When I ask the new entreprenuer a few basic questions regarding the tools they are using to build their new business I am shocked at how many people have that deer-in-the-headlight look.

So many people are jumping to the conclusion that starting a business from home is tied to a big expense and that the tools they need to use are not affordable to operate efficiently. Therefore, many business owners are not empowered to build strategically with the use of the internet. Because I am a big believer in maximizing online tools I came up with a list that will help take your business to the next level.

Here is a list of necessary tools that are free to use.

Webcast: Mikogo is free screensharing software that you can use for webinars, product demonstrations, online meetings, etc.

Video Production: Animoto is a great way to turn your photos into video. As we all know video’s drive traffic to your website. Therefore, a simple way to create a video is to upload pictures of you or your business into Animoto, select sound clips to match the video and publish to YouTube or other video sites.

Conference Calling: Free Conference Call.com is a teleconference line available 24/7. Do you need to have a quick meeting with your team members or sales staff? Easily done with this service.

Calendar: Google Calendar is an efficient way to keep track of your events. I use this service to color code the conference calls, events, and even set up Text Messaging reminders so I don’t miss a beat. A great feature in Google Calendar allows you to invite others to share the calendar so it works great for planning events.

Business Forms: Google Docs has a host of forms and templates that can assist you with your business. Find a template, complete the form and then print it to a PDF file direct from the desk top. Many of the templates will even feed into specific software programs you might use. It is a great way to invoice your clients.

Advertising: Craigslist is a favorite for free advertising. If you own a service business or want to sell a product this service is for you. Not only is it good for advertising it is also great for prospecting. Check out the “wanted” section as you might be able to fill a need of what people are looking for. Be sure to read the compliance section of Craigslist because they don’t hesistate to shut your account down if your ad is flagged too many times.

Autoresponder: Mail Chimp Not only does this site have a cute chimp on the front page it offers a great foundation for new marketers to start building a list. You can build and manage your list as well as design HMTL newsletters for free. I personally use Aweber as it is the list building tool I’ve used prior to learning of Mail Chimp.

Website Software: WordPress.org is a great tool for the new business owner to use while building an online presence. With all the new plugins available to the wordpress owner you can create a website in a matter of minutes compared to a few months and at a high expense. WordPress.org is free but you would need a hosting account to maintain it. I use a few different hosting companies for my sites but I prefer Hostgator as my wordpress host.

These are a few of my favorite tools (sounds like a song doesn’t it?).  Be not afraid to learn any one of them as they all have video instructions and are easy to learn.

Do you need to know where to market your website? Go ahead and opt in at the box on the right. I will send you a PDF file and checklist to get you started in the right direction.

Make Internet Marketing Fun!