Email Marketing :: Lisa Saline – Affiliate Manager

Archive for Email Marketing

Jan

Lead Generation and New Marketing Strategies

Posted by: Lisa Saline | Comments (4)

Generating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.

One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)

A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.

Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.

Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.

There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.

Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.

Categories : Email Marketing

Comments (4)

Aug

A Better Faster Way to Grow Your Business

Posted by: Lisa Saline | Comments (3)

If you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.

Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:

Reconnected with all of their prospects and past customers
Generated tons of new sales
Created long-term, profitable relationships with their contacts
Automated many of the processes in their business
Grown faster than with any other strategy/solution

You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.

This is a great opportunity you do not want to miss.

To doubling your sales!

Categories : Email Marketing, Ezine Advertising, Other, Sales & Marketing, Traffic Generation

Comments (3)

Jun

Jeffrey Gitomer’s Ace of Sales

Posted by: Lisa Saline | Comments (2)

I’ve been working with several local clients who are collecting business cards but don’t have an effective follow-up system when it comes to doing anything with them. Well, I have the answer to your problems. It is a system that I have fallen in love with and believe it can make a tremendous difference in staying connected with your clients and prospects. Check out the details below.

What is Ace of Sales?

It’s the rst sales soware program that actually helps you make sales! Jeﬀrey Gitomer has personally helped create

Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives

you the tools and training to attract, engage, diﬀerentiate, thank, stay in touch, and WOW your customers.

Oh yeah, and makes sales!

Personalized Sales Makers

•

Categories : Email Marketing, Jeffrey Gitomer, Mentors, Sales & Marketing

Comments (2)

Jan

Tools for Starting a Business from Home on a Limited Budget

Posted by: Lisa Saline | Comments (2)

With the state of the economy the way it is today I am seeing an increase in the level of interest a person has in starting their own business. When I ask the new entreprenuer a few basic questions regarding the tools they are using to build their new business I am shocked at how many people have that deer-in-the-headlight look.

So many people are jumping to the conclusion that starting a business from home is tied to a big expense and that the tools they need to use are not affordable to operate efficiently. Therefore, many business owners are not empowered to build strategically with the use of the internet. Because I am a big believer in maximizing online tools I came up with a list that will help take your business to the next level.

Here is a list of necessary tools that are free to use.

Webcast: Mikogo is free screensharing software that you can use for webinars, product demonstrations, online meetings, etc.

Video Production: Animoto is a great way to turn your photos into video. As we all know video’s drive traffic to your website. Therefore, a simple way to create a video is to upload pictures of you or your business into Animoto, select sound clips to match the video and publish to YouTube or other video sites.

Conference Calling: Free Conference Call.com is a teleconference line available 24/7. Do you need to have a quick meeting with your team members or sales staff? Easily done with this service.

Calendar: Google Calendar is an efficient way to keep track of your events. I use this service to color code the conference calls, events, and even set up Text Messaging reminders so I don’t miss a beat. A great feature in Google Calendar allows you to invite others to share the calendar so it works great for planning events.

Business Forms: Google Docs has a host of forms and templates that can assist you with your business. Find a template, complete the form and then print it to a PDF file direct from the desk top. Many of the templates will even feed into specific software programs you might use. It is a great way to invoice your clients.

Advertising: Craigslist is a favorite for free advertising. If you own a service business or want to sell a product this service is for you. Not only is it good for advertising it is also great for prospecting. Check out the “wanted” section as you might be able to fill a need of what people are looking for. Be sure to read the compliance section of Craigslist because they don’t hesistate to shut your account down if your ad is flagged too many times.