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Category Archives for Sales & Marketing

The Global Phenomenon of Twitter

Twitter StrategiesThe global phenomenon of Twitter has spread into every imaginable market, with more tools and uses becoming available all the time. Despite this, new users often pose the same question:

What in the heck am I supposed to tweet about?
Veteran Twitter users would find it difficult at best to answer this question with any amount of brevity (despite the 140 character restriction) – but, for business users, there is at least one universally applicable subject matter that you can start with, namely, your frequently asked questions, or FAQs.

Why Tweet Your FAQs?
Suppose you have a product that generates lots of user questions – whether it is assembly questions, installation, technical support, maintenance, accessory orders or the like, there are bound to be some questions that you receive on a regular basis. You’re already answering them on your website, (you ARE doing this, right?), so why not consider a quick tweet with the link to help direct Twitter users who may be in need of this information?

Some Other Examples:

* Link to the directory of local sales/maintenance representatives
* Link to short training videos you are hosting on your site, or at YouTube
* Link to your newsletter subscription page
* Link to welcome videos
* Link to free technical manual downloads, ebooks, coupons or other offers
* Link to event calendar with upcoming events and appearances

We all know that there “is no such thing as a stupid question,” but we’ve all felt reluctant to ask one at some point or another. Help make relevant information readily available, even to the shyest of customers by offering this information as tweets.

In addition, you can build customer loyalty and goodwill by encouraging them to send you their questions, and you can answer them in a public twitter “shout out.” Everyone loves to be made to feel special – consider offering a special discount or freebie to the best question each month in order to increase submissions.search.twitter.com
Many Twitter users that may not have previously been aware of your company will be able to find you by way ofthe”search” tool on the Twitter website – think of your tweets as a 24/7 sales tool that serves double-duty as product information.

Twitter is a viable, free tool that can provide your company with immeasurable value. With just a small investment of your time, you can provide customer goodwill, product information and advertise – all with just 140 characters.

So go ahead and click the retweet button at the top of the page. Twitter.com/LisaSaline

3 Tips to Integrating Social Media into Your Marketing Practices

The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

Social Media MarketingThe Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.

One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.

Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.

Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.

Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

You can manage your social media profiles directly from Ace of Sales and try it on me for 30 days. Enter PromoCode SALINE30.

Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.

A Better Faster Way to Grow Your Business

If you are like most entrepreneurs, you are looking for a better, faster way to grow your business. And sometimes that can seem like an endless search.

Well, I have something new I want to introduce to you. It is from Infusionsoft (the leaders in marketing automation software). They call it the Double Your Sales Success Path and it is their proven path to growing a business quickly and profitably. The entrepreneurs who have adopted the path have easily:

  • Reconnected with all of their prospects and past customers
  • Generated tons of new sales
  • Created long-term, profitable relationships with their contacts
  • Automated many of the processes in their business
  • Grown faster than with any other strategy/solution

You are looking for a better way. And I have to say, Infusionsoft has it. So take a minute and sign up for the FREE 15-day trial. During your trial, you will be introduced to the amazing Success Path and have access to the software that puts the path in place.

This is a great opportunity you do not want to miss.

To doubling your sales!

Foursquare is growing faster than Twitter growth in 2010

Will Foursquare will have 1 million members signed up in the next couple of week? You bet. This tweet was just published and they are excited to have 1M Checkins in a single day.

Foursquare Tweet

Why does this matter to you? If you are a business owner you need to be on Foursquare.  People will help you advertise.  The best way to describe the service is to actually quote directly from the Foursquare site:

“People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in someplace, we’ll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices.

You’ll find that as your friends use foursquare to check-in, you’ll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you’ll also start to learn about their favorite spots and the new places they discover.”

The End. My Experience with the Chevy Traverse

Mom's Time Out Another Experiential Marketing campaign that I was honored to be part of is coming to an end. We had so much fun testing all the features of the Chevy Traverse.

The Moms Time Out Twin Cities program was an enlightening experience and I hope we are able to do something similar again.

Letting active moms drive the Chevy Traverse and blog about their experience allowed new connections and new ideas about the Chevy brand. I heard one of the moms state that she always drove foreign cars (for no particular reason) and would consider purchasing a Chevy when the time comes. Other moms were able to share how the vehicles did with carting around moving signs and kids. Some liked it and others said it didn’t have the room that they were hoping for.

My favorite part of the car was the OnStar, Bluetooth touch calling and the DVD players. Since I am on the phone quite a bit it really was nice not to have to fiddle with the phone at all. There was not alot of cargo space for a family who likes biking and bigger toys. However, the seats were easy to manage and the car road extremely smooth. We all loved the new car smell.

So hurry and get to your local Heartland Chevy dealers and take the Traverse for a test drive. You can pick up a $30 gift card to SpaFinder.com too.

Twitter: Hashtag #mtotwincities
Official Site: Moms Time Out Twin Cities
Sponsor Site: Mom’s Like Me

My Mom Squad friends and bloggers. Check out their blogs and comment on them. I’m sure they would appreciate your stopping by.

Lindsey Hasford – Active Rain

Dana Douglas – Happy Day Vintage

Lisa Scherber – Mommy’s Nest

Lynsee M – MomsLikeMe.com

3 Secrets to an Effective Inbound Marketing Campaign

Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.

Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.

Content SyndicationContent Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.

Search Engine Optimization– SEO has received a lot of attention over the years, and this is not without goodSEO - Search Engine Optimizationreason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.

Social Media Marketing

Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.

I’d love to hear about your favorite form of marketing campaign so please tell me your story below then syndicate it.

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Jeffrey Gitomer’s Ace of Sales

Jeffrey Gitomer's Ace of SalesI’ve been working with several local clients who are collecting business cards but don’t have an effective follow-up system when it comes to doing anything with them. Well, I have the answer to your problems. It is a system that I have fallen in love with and believe it can make a tremendous difference in staying connected with your clients and prospects. Check out the details below.

What is Ace of Sales?
It’s the rst sales soware program that actually helps you make sales! Jeffrey Gitomer has personally helped create
Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives
you the tools and training to attract, engage, differentiate, thank, stay in touch, and WOW your customers.
Oh yeah, and makes sales!
Personalized Sales Makers
Personalized Emails – Stand out with emails that strengthen your brand and build loyal relationships.
Ezines – Get in front of all your customers with weekly value messages just like Jeffrey.
Postcards – Send 1 or 1000! Printed and mailed for you in about 24 hours.
Greeting Cards – e easiest way to send personalized greetings. Printed and mailed for you in about 24 hours.
Perforated Greeting Cards – Send a printed Greeting Card with two tear-off business cards inside.
Gi Cards – Add one to any Greeting Card order.
Custom Designs – Upload your own photos and create customized, unique designs.
Once you’ve signed up and uploaded your logo, it’s all done for you. Your Sales Makers are all ready to go! No fussing with
graphics or editing HTML. Everything sent from Ace of Sales is designed with your brand identity.
Powerful Sales Making Features
Individual/Corporate Accounts – Sign up yourself or sign up your whole team.
Video Training – Video how-to’s and tips provide practical selling ideas and tactics.
Tracking – Track who opened your emails and when, so you know the exact time to follow up with a call.
Easy Follow Up – Use sales calendar reminders to nail the seven touches needed to close the sale.
Customer Strategy Files – Store the personal customer info you really need.
Other Answers
Q: How much does it cost?
A: Subscription Fee: $20 per month – or – $199 per year ($40 savings). Greeting Cards are $2.49 each (plus postage)
and Postcards are .49¢ each (plus postage). Ezines are $2.00 to send plus .01¢ per recipient.
Q: Can I try it for free?
A: Absolutely! Just ask your Ace of Sales Rep to give you their Promo Code. When you sign up, you’ll get 30 days free to
test drive it! You can send emails and your rst Postcard and Greeting Card at no charge. You’ll be asked to enter your
credit card when you sign up, but you’ll only be charged a monthly fee when you keep your account past the trial period.
Q: Is there an Ace of Sales website or a video with more info?
A: Yes. Go to the official Ace of Sales website at www.aceofsales.com. ere you can watch the demo video and sign up.
Also, when you sign up you’ll receive announcements for live webinars that will help you get up to speed fast!
Q: Who can I talk to about sales or technical issues?
A: For sales, email sales@aceofsales.com. For technical issues, email support@aceofsales.com – or – call 800-865-7496.
Q: Does this replace my CRM? What CRM systems does this integrate with?
A: Ace of Sales makes a great partner program that works with CRMs like ACT! or Salesforce.com. If you don’t
currently use a CRM, Ace of Sales may be all you need. Ace of Sales works with Outlook, Gmail, and Yahoo Mail!
If you have your contacts in an Excel spreadsheet, export them as a .CSV le and they’ll import right into Ace of Sales.

What is Ace of Sales?

It’s the first sales software program that actually helps you make sales! Jeffrey Gitomer has personally helped create Ace of Sales, a web-based service to help you make sales, close deals, and build loyal relationships. Ace of Sales gives you the tools and training to attract, engage, differentiate, thank, stay in touch, and WOW your customers.

Oh yeah, and makes sales!

Personalized Sales Makers

  • Personalized Emails – Stand out with emails that strengthen your brand and build loyal relationships.
  • Ezines – Get in front of all your customers with weekly value messages just like Jeffrey.
  • Postcards – Send 1 or 1000! Printed and mailed for you in about 24 hours.
  • Greeting Cards – The easiest way to send personalized greetings. Printed and mailed for you in about 24 hours.
  • Perforated Greeting Cards – Send a printed Greeting Card with two tear-off business cards inside.
  • Gift Cards – Add one to any Greeting Card order.
  • Custom Designs – Upload your own photos and create customized, unique designs.

Once you’ve signed up and uploaded your logo, it’s all done for you. Your Sales Makers are all ready to go! No fussing with graphics or editing HTML. Everything sent from Ace of Sales is designed with your brand identity.

Powerful Sales Making Features

  • Individual/Corporate Accounts – Sign up yourself or sign up your whole team.
  • Video Training – Video how-to’s and tips provide practical selling ideas and tactics.
  • Tracking – Track who opened your emails and when, so you know the exact time to follow up with a call.
  • Easy Follow Up – Use sales calendar reminders to nail the seven touches needed to close the sale.
  • Customer Strategy Files – Store the personal customer info you really need.

Other Answers

Q: How much does it cost?

A: Subscription Fee: $20 per month – or – $199 per year ($40 savings). Greeting Cards are $2.49 each (plus postage)

and Postcards are .49¢ each (plus postage). Ezines are $2.00 to send plus .01¢ per recipient.

Q: Can I try it for free?

A: Absolutely! Just enter Promo Code: SALINE30. When you sign up, you’ll get 30 days free to test drive it! You can send emails and your first Postcard and Greeting Card at no charge. You’ll be asked to enter your credit card when you sign up, but you’ll only be charged a monthly fee when you keep your account past the trial period.

Q: Is there an Ace of Sales website or a video with more info?

A: Yes. Check out the Video for Ace of Sales here.

Also, when you sign up you’ll receive announcements for live webinars that will help you get up to speed fast!

Q: Does this replace my CRM? What CRM systems does this integrate with?

A: Ace of Sales makes a great partner program that works with CRMs like ACT! or Salesforce.com. If you don’t currently use a CRM, Ace of Sales may be all you need. Ace of Sales works with Outlook, Gmail, and Yahoo Mail!

If you have your contacts in an Excel spreadsheet, export them as a .CSV le and they’ll import right into Ace of Sales.

Q. I don’t have time to import my contacts and set up the system do you have someone that can do that for me?
A. Yes – Call Lisa Saline at 952-884-3293 and she will assist you with importing and loading your contacts, setting up your 1st newsletter and give you a personal tour of the system.

Q. I already use an autoresponder like Aweber or Get Response so how can I use Ace of Sales too?

A. Ace of Sales can be used to store details about your customers or prospects that you met at a live event and have yet to be exposed to your website where they typically would be added to your autoresponder series. Send an introductory email from Ace of Sales and then include a link to your website where they can opt in to your autoresponder to receive their free ebook or white paper.

Complete the information below and I will show you how to integrate your autoresponder into Ace of Sales. So Cool!

Lisa, Show me how Ace of Sales Works
* indicates required



A Day At the Park with Our Chevy Traverse

Create your own video slideshow at animoto.com.

We were having fun creating videos at the park in our Chevy Traverse. This has been a fun experience and love tooling around and checking out all the bells and whistles. Please check out what other moms are saying about their Chevy Traverse experience at Moms Time Out Twin Cities and take time to vote for your favorite blogger. If you live in Minnesota or Wisconsin you can enter to win a fun weekend at Madden’s Resort and Spa on Gull Lake. Also, you can test drive a Chevy Traverse at any of the local Heartland Chevy Dealers and take home a $30 Gift Certificate for SpaFinder.

Remember to create an experience for your clients or future clients as it really does support experiential marketing and brand awareness. Enjoy the experience today.

How to Integrate Outbound Marketing with an Inbound Marketing Campaign

Outbound and Inbound Marketing

Using outbound marketing in order to get leads and customers has been around for quite some time, but you might be surprised with exactly how easy it is to incorporate some of your outbound marketing into inbound marketing. As a matter of fact, when you do this properly you can have the best of both worlds because you’re going to be getting leads from your outbound efforts, and leads from your inbound efforts as well. Here are a few ways that it can be done.
If you regularly run television or radio ads, you can convert these over a format to be used on the Internet. This is especially beneficial whenever you are using television ads, as online video is such a hot item now. By posting these with related keywords and a well written blurb on websites such as YouTube, you would be surprised with how much traffic you are able to receive. The reason why this is the case, is because YouTube is the second largest search engine, behind its parent company Google.
If you take part in trade shows or off-line seminars, you might want to start inviting your attendees to view an online webinar. Webinars are an excellent way for you to continue contact with an individual, and you may even enjoy switching them over to electronic contact, as it can be more convenient. Not only that, recorded webinars are an excellent way for you to grab additional visitors from the search engines, or from viral traffic campaigns.
If you’re using print ads, make sure that you always include your URL in the ad. Many people that read these ads are connected at all times, either through their computer or through their cell phone. It is perfectly natural for them to type in a URL whenever they see it, and curiosity will often be motivation enough for them to do so.
Whenever you do flip somebody over to your website through a print ad, always make sure that you offer them something free in exchange for their email address or other personal information. In this way, you stop the tire kickers from simply viewing your website and then clicking away. Rather, you now have a new potential customer that you can market to regularly.
There are many other ways that you can use your outbound marketing efforts and change them over to inbound marketing success. By integrating both of these into your business, you will be able to take it to a much higher level.

Using outbound marketing in order to get leads and customers has been around for quite some time, but you might be surprised with exactly how easy it is to incorporate some of your outbound marketing into inbound marketing. As a matter of fact, when you do this properly you can have the best of both worlds because you’re going to be getting leads from your outbound efforts, and leads from your inbound efforts as well. Here are a few ways that it can be done.

If you regularly run television or radio ads, you can convert these over a format to be used on the Internet. This is especially beneficial whenever you are using television ads, as online video is such a hot item now. By posting these with related keywords and a well written blurb on websites such as YouTube, you would be surprised with how much traffic you are able to receive. The reason why this is the case, is because YouTube is the second largest search engine, behind its parent company Google.

If you take part in trade shows or off-line seminars, you might want to start inviting your attendees to view an online webinar. Webinars are an excellent way for you to continue contact with an individual, and you may even enjoy switching them over to electronic contact, as it can be more convenient. Not only that, recorded webinars are an excellent way for you to grab additional visitors from the search engines, or from viral traffic campaigns.

If you’re using print ads, make sure that you always include your URL in the ad. Many people that read these ads are connected at all times, either through their computer or through their cell phone. It is perfectly natural for them to type in a URL whenever they see it, and curiosity will often be motivation enough for them to do so.

Whenever you do flip somebody over to your website through a print ad, always make sure that you offer them something free in exchange for their email address or other personal information. In this way, you stop the tire kickers from simply viewing your website and then clicking away. Rather, you now have a new potential customer that you can market to regularly.

There are many other ways that you can use your outbound marketing efforts and change them over to inbound marketing success. By integrating both of these into your business, you will be able to take it to a much higher level.

Do You Use Experiential Marketing in your Marketing Campaigns?

Experiential Marketing allows customers the opportunity to interact and engage with brands, products, and services by touching, feeling, smelling, and seeing that creates an emotional attachment and allows for intelligent and informed purchasing decisions to happen.

This week I saw two examples of how this actually works not only in creating brand awareness but as an inbound marketing idea as well. The first experience was when I volunteered at the Pacer Benefit.  They had a huge audience and offered a free photo shoot with a mime couple. It was such a unique and fun experience but you had to go to the website on a specific day to see your picture. Do you think they had people waiting at the door ready to find their photos? I sure did.

Experiential Marketing at its finestAnother Experiential Marketing campaign that I am honored to be part of Moms Time Out Twin Cities program that includes the use of a brand new Chevy Traverse for four weeks. Four moms in the Minneapolis area were selected to drive this new vehicle for four weeks and blog about their experience. This is truly customer experience that will help the Chevy brand drive sales and increase brand image and awareness.

Letting active moms drive the Chevy Traverse is the difference between telling them about features of the vehicle and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. After four weeks of driving the Chevy Traverse I am sure it will be difficult to hand over the keys.Chevy Traverse - Moms Time Out Twin Cities

Keep an eye out for the Mom Squad by joining us at:
Facebook: Like Us
Twitter: Hashtag #mtotwincities
Official Site: Moms Time Out Twin Cities

Those of you who live in the MN metro area… be sure to tune in to the Kare11 Showcase Minnesota on Thursday, May 20th. The Mom Squad will be given our cars live on television. Here is a clip from YouTube on the Chevy Traverse. Chevy Traverse

What are you doing to promote Experiential Marketing in your business? Leave a comment below and share your stories