Archive for Blogging
3 Tips to Integrating Social Media into Your Marketing Practices
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The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.
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Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.
3 Secrets to an Effective Inbound Marketing Campaign
Posted by: | CommentsUtilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Optimization- SEO has received a lot of attention over the years, and this is not without good
reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing - Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.
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6 Forms of Inbound Marketing Campaign
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Have you used Dot Spots?
Posted by: | CommentsI found this awesome new tool that allows you to comment on any content on the net. Once you create a “dot” you can add additional relevant text, links to blogs and video. It’s been a great tool for exposing one of my clients to target readers of various news posts and articles. A Dot that is connected to one paragraph will be syndicated to all other relevant paragraphs in articles scattered around the web
How is a dot different than a blog post?
Dots can they be connected to quotes or text and be placed in context of news sites. They can’t be voted on. Finally, blogs are not designed for ad-hoc collaboration, so anyone can help improve each entry. A dot is designed to make it easy to do all these things.
Watch this video on how Dot Spots works.
Tools for Starting a Business from Home on a Limited Budget
Posted by: | CommentsWith the state of the economy the way it is today I am seeing an increase in the level of interest a person has in starting their own business. When I ask the new entreprenuer a few basic questions regarding the tools they are using to build their new business I am shocked at how many people have that deer-in-the-headlight look.
So many people are jumping to the conclusion that starting a business from home is tied to a big expense and that the tools they need to use are not affordable to operate efficiently. Therefore, many business owners are not empowered to build strategically with the use of the internet. Because I am a big believer in maximizing online tools I came up with a list that will help take your business to the next level.
Here is a list of necessary tools that are free to use.
Webcast: Mikogo is free screensharing software that you can use for webinars, product demonstrations, online meetings, etc.
Video Production: Animoto is a great way to turn your photos into video. As we all know video’s drive traffic to your website. Therefore, a simple way to create a video is to upload pictures of you or your business into Animoto, select sound clips to match the video and publish to YouTube or other video sites.
Conference Calling: Free Conference Call.com is a teleconference line available 24/7. Do you need to have a quick meeting with your team members or sales staff? Easily done with this service.
Calendar: Google Calendar is an efficient way to keep track of your events. I use this service to color code the conference calls, events, and even set up Text Messaging reminders so I don’t miss a beat. A great feature in Google Calendar allows you to invite others to share the calendar so it works great for planning events.
Business Forms: Google Docs has a host of forms and templates that can assist you with your business. Find a template, complete the form and then print it to a PDF file direct from the desk top. Many of the templates will even feed into specific software programs you might use. It is a great way to invoice your clients.
Advertising: Craigslist is a favorite for free advertising. If you own a service business or want to sell a product this service is for you. Not only is it good for advertising it is also great for prospecting. Check out the “wanted” section as you might be able to fill a need of what people are looking for. Be sure to read the compliance section of Craigslist because they don’t hesistate to shut your account down if your ad is flagged too many times.
Autoresponder: Mail Chimp Not only does this site have a cute chimp on the front page it offers a great foundation for new marketers to start building a list. You can build and manage your list as well as design HMTL newsletters for free. I personally use Aweber as it is the list building tool I’ve used prior to learning of Mail Chimp.
Website Software: Wordpress.org is a great tool for the new business owner to use while building an online presence. With all the new plugins available to the wordpress owner you can create a website in a matter of minutes compared to a few months and at a high expense. Wordpress.org is free but you would need a hosting account to maintain it. I use a few different hosting companies for my sites but I prefer Hostgator as my wordpress host.
These are a few of my favorite tools (sounds like a song doesn’t it?). Be not afraid to learn any one of them as they all have video instructions and are easy to learn.
Do you need to know where to market your website? Go ahead and opt in at the box on the right. I will send you a PDF file and checklist to get you started in the right direction.
Make Internet Marketing Fun!
Blog Setup Tutorials – Get a Money Making Blog Today
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When I first looked at this eBook I said to myself “Oh no, not another How to WordPress eBook” but I was pleasantly surprised. As I sat back and read Blog Setup Tutorials I found myself drawn right into the eBook soaking up all the information. The WordPress information which I was reading provided a good few WordPress Golden Nuggets that even I had overlooked, I was also surprised by the level of detail provided and even if you had never heard of WordPress before, you would be confident that by end of the 90 Pages you would have your WordPress Blog fully installed and personalized.
