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Generating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.
One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)
A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.
Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.
Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.
There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.
Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.
Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.