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Category Archives for Traffic Generation

Your Plans for 2013 and Social Media for Business

As we prepare our marketing plans for 2013 and the use of Social Media I wanted to share with you the video that highlights the power behind social media and your business. Be smart, engage and don’t get left behind. Social is where it’s at. 

Read this: 

6 Ways to Use RebelMouse for Your Business

RebelMouse is the new social media aggregator. It’s easy to set up, easy to customize and a fun way to highlight your favorite social media channels.

 

Here are 6 ways to use RebelMouse for your business.

1.) Highlight your top blog post or video and have it tagged to stay positioned on the front page for a specific number of days or hours by using the edit key on the right of the post.

2.) Track your statistics on the stories within your RebelMouse page. You can see who came to the post by the hour, daily or monthly. You can see click through rates and how viral your article is on the various social media channels.

3.) Move the post from left to right, top to bottom or center it in the middle. Hi post that gets lots of attention on Facebook or your Blog should do the same on your RebelMouse page.

4.) Customize the colors and font on your RebelMouse page to match your website. You can even create a custom designed header and banner to tell your story.

5.) Embed your RebelMouse page on your website. You can use it as a front page where all your content is seen at first glance or create a separate page like Social Stream where the content is constantly changing.

6.) Repost an article or video to another RebelMouse page you manage but remember to add a hashtag and comment in the body of the widget.

Join me on Thursday, January 3rd at 11:30 CT as I give you a tour of the various RebelMouse features.

Register for the WEBINAR

Take a Peek at the RebelMouse BluePrint!

Check out the Designs

A Quick Social Media Strategy

The floodgates are open when it comes to managing your social media channels and implementing a strategy.

Here is one social media strategy that only takes seconds to implement. It's called Rapportive.com

Rapportive is a plugin in attached to your Gmail account that displays information from your email contacts’ social media accounts like LinkedIn, Twitter and Facebook. 

As soon as you open an email and put the email address in a sidebar window appears with that persons social media content. You can connect with them and comment on the social content without leaving your inbox. 

This is a powerful tool since engagement is the number one way to build your social media channels. Many people complain because social media is too time consuming. Now you have no excuse. 

I found Rapportive to be my "spy" on new email contacts. People will email me to inquire about a product or client I work with and with Rapportive I can quickly find out if they are a real person, a competitor or someone who I might like to build a stronger relationship with. It's terrific for interacting with on Twitter as I can instantly see what they tweeted and then comment or re-tweet immediately and move on with my work. 

Another great feature is that I can input notes in the sidebar and it pulls recent emails up too. 

Do you have a favorite social media strategy that you would like to share? I'd love to hear about it. Post a comment on my Facebook page now.

Pinterest Trends, Boards and a new way of Marketing

Pinterest. Another social media platform that causes chaos or cashflow? Pinterest has become one of the fastest growing platforms in the social media world. Top marketers, trainers, authors and more are flocking to the fairly new social media site because they see the benefit of the additional traffic it is driving to their site. 

Pinterest is easy to set up, easy to use and a whole lot of fun to discover new ideas for design, food preparation, baby items, marketing ideas, and vacation spots. Pinterest is a great tool for building new relationships, finding out more about what a person has interest in and being able to see what a finished product may look like before you embark on a new project. It already accounts for more referral traffic on the internet than LinkedIn, Twitter and Google +. Why not engage and learn. 

Read the infographic below and follow me on Pinterest. I'd love to hear your feedback on how you use Pinterest . 

Follow Me on Pinterest

Pinterest Data You Can’t Ignore: The Ultimate Guide to Pinterest [infographic]

Texting, Tweeting and Driving

This is not just about texting your friends and family it also relates to tweeting and Facebooking while driving. 
Take caution and please use social media while parked, at your desk, or in a safe environment. 

The Dangers of Texting and Driving
Brought To You By: CarInsurance.org

How a non-profit charity can effectively use Facebook

Facebook is the largest social networking website in the world. It makes connecting with people much easier than it was before. There are not only people on Facebook; there are also companies and charities. This has actually helped a lot of companies take off with their sales and can increase donations for charities as well! Some tips for using Facebook for non-profit companies include:


1) Use the “causes” section of the Facebook page.

Every non-profit Facebook page comes equipped with a “causes” tab. This makes it really easy for all Facebook fans who “like” the charity to donate and actually see what their donations go towards. Fans of the page don’t even have to go to an external website in order to donate. They can do it all right from the Facebook website within a few minutes.<br />

2) Keep up with the page.

More people are going to “like” your page if you keep up with it and are active. This means updating your status, which could include information about events that are going on or just a kind message for the day. It’s also important to respond to anyone that comments to you with something important. Other fans are going to like to see the interaction with others. When you talk personally with those that are fans, you are reaching out to a lot of people.

3) Get involved with fans.

Getting involved with the people that “like” your page is essential. They will be more likely to spread the word about your page if you do this. It could even be something simple, like having a commenting contest for a free charity t-shirt!
 
4) Use unique updates.
 
Updating your page with interesting information is very important. If you just write boring information that is already on your normal website, people are far less likely to donate and help out.
 
5) Use all sections of your page.
 
All Facebook pages for charities let you have some fun with what you do. There are different tabs, so you can create games, run contests and do a number of other things to get people more involved!

6) Offer products for donations.

On your Facebook page you can even have a store with donation products. This could be items, like shirts or stickers, with the name of your charity on them. People are likely to purchase these since they will be getting something for their money.
 
7) Respond to private messages.

Also make sure you read messages and respond. Although this is going to take some time and effort, it’s worth it. Fans will appreciate personalized responses for their questions and comments.
 
8) Use the feedback from fans.
 
Fans are going to comment when something on your page isn’t working. Use their feedback to show them you are listening to what they have to say!

9) Use other social media networks.
 
You can easily connect your Facebook page with other social media outlets. By connecting social media networks, you can network with as many people as possible!

10) Show progress for donations.
 
If you are starting a donation campaign, show the progress. This should include how much you have earned and how much is needed. Also make sure to give updates of how the money is being used for good things!

6 Forms of Inbound Marketing Campaigns

Inbound Marketing

Inbound Marketing On Target

The majority of marketers on the Internet use outbound marketing in some way or another in order to draw people into their website. If you really want to make use of the Internet to the full, however, you need to utilize inbound marketing properly. When you do this, the amount of traffic that visits your website can really be overwhelming. Here are 6 different forms of inbound marketing that you might want to use in your business.
1.) Blogs – it seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
2.) E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
3.) Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
4.) Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
5.) Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
6.) RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.

Networking Tips For Live Events

Networking Tips For Live Events

Live networking events are a wonderful way to get prospects and is so much better than having to cold call for potential business. However, there are some things that one should avoid doing. So, the following are some networking tips for a live event.

Attending a Networking Event Without a Plan is not Smart Networking

While it is true that showing up is half the battle, knowing what one is going to do when there is the other half. It is always a good idea to have a plan of what you want to accomplish at a networking event. Know how many people to meet or which specific individuals to get to know before you arrive. Write a plan of how early to arrive at an event, how late to stay, and define the goals to be achieved will make a person a much more effective networker at live events. After all, how many other people at the event the think will have a written plan just for that event?  Among all the networking tips for a live event, this one alone will make one a winner. That is why it is the first tip.

Do Not Be Caught without a Business Card

Every business professional should carry plenty of business cards, always. With the number of different business card cases there is no excuse not to have a good amount on hand. Plus, one knows that they are attending a networking event where they will be handing out business cards, so they should have plenty. It would be supremely embarrassing to be at a networking event and not have a business card. What does that say about the person who knowingly goes to a live networking event and does not have plenty of business cards? It would speak poorly about that person and reflects on the type of work that they do.

It would actually be good to have two business card cases full of cards when going to a networking event. It is not inconceivable that a person can run out of business cards, so plan for that not to happen.  One could even keep a box of business cards in their car in case they needed to reload their business card case. The main thing is to never be without a business card when meeting someone new.

Do Not Spend Too Much Time with People You Know

Networking is about meeting new people. As a matter fact the whole reason to go to a live networking event is to meet new people. Therefore, when at a networking event, as diplomatically as possible, avoid familiar acquaintances. The more one knows a person the less amount of time that should be spent with them. That doesn't mean that anyone is ignored but a simple handshake and hello is all one really needs to give to familiar people. Avoid getting caught up into a conversation with them. If one is truly working the event as an experienced networker, then the networker should already be in conversations with people they don't know.  That will alleviate any problems from people feeling ignored or snubbed.

Do Not Be Just On Time, Be Early and Stay Late

Being on-time is being late when it comes to networking tips for a live event.  Because a good networker goes to networking to meet people, they know to go early and stay late so they can reach the maximum number of people. It's simply a matter of having more time to meet more people. It also helps because one never knows when certain people will be at an event. Critical prospects may only come early to an event but leave early or vice versa that they came late to an event. By coming early and staying late one maximizes the possibility of meeting everyone that they can including those prospects who may not have much time to spend at the event. Another benefit is that one can offer to help set up before or clean up after an event. This would help one ingratiate themselves to the event's hosts, which will most likely lead to some favorable introductions or referrals later.

Hopefully, by applying these networking tips for a live event one can start to see more business.

Andy Horner’s True Story – Don’t Be Like Brady!

My friend Andy Horner, chief development officer at Ace of Sales, put this video together for you. He is brilliant at creating salesmakers that help sales people make a sale. Watch this and then leave your comments on this blog post or at the Ace of Sales Facebook fan page.

On Twitter, You’re More than Just a Number

It was bound to happen. We live in a society that judges people based on their appearance, their age, and material possessions – did you really expect Twitter to be any different? True, there are more than a few users who will judge your Twitter status or efficacy strictly by the number of followers you have. They tend to collect followers like baseball cards, and fancy to count themselves among the Twitter elite. Well, that's all well and good, I suppose – but more isn't always better.

The Pulpit, or the Parlor from a purely logistical perspective, how many genuine connections do you think you can cultivate, nurture and maintain – without spending every waking moment feverishly typing 140-character pleasantries? I don't know about you, but the notion of trying to keep tabs on twenty thousand of my closest BFF's sounds more than a bit daunting. In fact, it sounds downright impossible. Even as I say this, there are sure to be some Twitter users who would vehemently disagree. Different strokes for different folks, I guess.

For my part, I prefer to interact in a parlor, as opposed to a pulpit-style atmosphere on Twitter – and in order to do that, you can't focus on developing a congregation. Instead, you focus on developing a camaraderie.  This mindset will likely prevent you from ascending to the elite Twitterati status, but it won't prevent you from being successful.

The most important things to remember about Twitter are:

* Be yourself. Mama said it best, and she was right.

* Be engaging. Offer insights, ask questions, and join the conversation.

* Be helpful. Retweet posts from others. Your followers will appreciate it, and so will the original poster.

* Avoid the pushy sales pitch. Folks buy from those they know, like and trust.

* Be grateful. Thank those who help you, and those who offer value to you.

* Recognize other Twitter users, and recommend them whenever you can.

* Remember the 80/20 rule – 80% of your business will come from 20% of your customers/prospects. Of course, this isn't to say that those folks with tens of thousands of followers aren't successful (just look at Barack Obama) – but it is a safe bet that the dialogue between user and follower is dramatically different.

Like anything else, your mileage may vary. At the end of the day, the most important thing to remember is that Twitter is a tool, and the manner in which you use it will determine your overall success.