Archive for Traffic Generation
1.) Blogs – it seems that everybody is blogging nowadays, and not only does it help you to have a voice on the Internet, it is also an excellent way for you to be found. Many blogs are interlinked together through what is called RSS, and this can help people to hop from a related blogs over to yours. Simply by posting things that are related to your business, you can have inbound traffic.
2.) E-books – E-books have been around for quite some time, and that they are an excellent way for you to pull people into your website. One thing that you may want to do, is try putting out a free e-book that will be passed around. This form of viral marketing pulls people into your website, and once it gets started, it seems to take on a life of its own.
3.) Videos – The most popular type of websites that are online now are video websites. It seems that online video is here to stay, and you can grab a part of this with your own inbound marketing campaigns. Posting videos that are related to your niche on high-traffic video websites, such as YouTube will naturally pull people that are interested in what you have to say.
4.) Search Engine Optimization – This is the mother of all inbound marketing techniques online. By optimizing for keywords and keyword phrases that are related to your target audience, you can pull free traffic off of the search engines directly to your website. The people that tend to come from the search engines visit as a result of some very specific searches. This means that you have a hot audience from the start.
5.) Webinars – Holding an online seminar is also an excellent way to promote your service or product through inbound marketing. People love webinars, and even if they don’t make it to the actual event, you can post it on your website in recorded form and it will act as a form of inbound marketing for many years to come.
6.) RSS Feeds – You can use RSS feeds in order to pull traffic into your website, as they generally get posted throughout the Internet on related websites. Not only that, it many times acts as a form of inbound link which helps to boost your SEO and get you more free traffic from the search engines.
My friend Andy Horner, chief development officer at Ace of Sales, put this video together for you. He is brilliant at creating salesmakers that help sales people make a sale. Watch this and then leave your comments on this blog post or at the Ace of Sales Facebook fan page.
It was bound to happen. We live in a society that judges people based on their appearance, their age, and material possessions – did you really expect Twitter to be any different? True, there are more than a few users who will judge your Twitter status or efficacy strictly by the number of followers you have. They tend to collect followers like baseball cards, and fancy to count themselves among the Twitter elite. Well, that's all well and good, I suppose – but more isn't always better.
The Pulpit, or the Parlor from a purely logistical perspective, how many genuine connections do you think you can cultivate, nurture and maintain – without spending every waking moment feverishly typing 140-character pleasantries? I don't know about you, but the notion of trying to keep tabs on twenty thousand of my closest BFF's sounds more than a bit daunting. In fact, it sounds downright impossible. Even as I say this, there are sure to be some Twitter users who would vehemently disagree. Different strokes for different folks, I guess.
For my part, I prefer to interact in a parlor, as opposed to a pulpit-style atmosphere on Twitter – and in order to do that, you can't focus on developing a congregation. Instead, you focus on developing a camaraderie. This mindset will likely prevent you from ascending to the elite Twitterati status, but it won't prevent you from being successful.
The most important things to remember about Twitter are:
* Be yourself. Mama said it best, and she was right.
* Be engaging. Offer insights, ask questions, and join the conversation.
* Be helpful. Retweet posts from others. Your followers will appreciate it, and so will the original poster.
* Avoid the pushy sales pitch. Folks buy from those they know, like and trust.
* Be grateful. Thank those who help you, and those who offer value to you.
* Recognize other Twitter users, and recommend them whenever you can.
* Remember the 80/20 rule – 80% of your business will come from 20% of your customers/prospects. Of course, this isn't to say that those folks with tens of thousands of followers aren't successful (just look at Barack Obama) – but it is a safe bet that the dialogue between user and follower is dramatically different.
Like anything else, your mileage may vary. At the end of the day, the most important thing to remember is that Twitter is a tool, and the manner in which you use it will determine your overall success.