Archive for Facebook

Social Media and Smartphones can make your business run smooth.

Gone are the days when you had to find a computer in between meetings, transcribe notes to publish later and download images for posting to your blog and social media channels. Everything can be done with the power of social media marketing apps and image editors.

1.) Use HashtagsOne of the best ways to create engagement with your social media friends and fans is to tell people where you might be and give them a hashtag (#) and ask them to follow your conversation on Twitter. I love to use hashtags for connecting with people at events as well.

2.) Take Pictures:  Pictures create great memories. Whether you are speaking to a group, attending an event, or just having lunch with your friend it is a great idea to take a picture and post it to Facebook, Instagram and Pinterest. When using your smartphone you can crop the photos, tag them with the people you are with, tag locations and add hashtags and keywords to the description box.  The phone below was one my friend took when we visited a local restaurant, Wok in the Park.  We posted it to Facebook, tagged the Restaurant and ourselves. People like to comment on photos and it’s a great way to help out your local businesses too.

Wok in the park

 

3.) Video CameraMost smartphones have video cameras and using them to record presentations, video testimonials and demonstrations are very powerful. You can often times post the video clips to YouTube, Facebook and your website. Don’t worry about having to be a professional videographer because people like to connect to real people in the environments that they are in. Find a nice backdrop, quiet spaces and good lighting and take me up on the challenges.

4.) Text MarketingText messaging is more than a two way conversation. Set up a text marketing campaign when you enter into a large event so that you can send reminders to your attendees about the activities that are happening on various stages, specials offered by your vendors and to promote coupons the attendees can use after they leave the events.

5.) Social Media Apps:  Smartphone Apps like Hootsuite will help you monitor, post  and respond to comments made on Facebook, Twitter, Google+, LinkedIn

Smartphones and Social Media is where the connections are made. Do you want to be part of the social media smartphone revolution? Let me send you an invitation to check out one of the fastest growing apps around. Click here for the video and FAQ page.

 

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How to use social media for business on the new Facebook graph search

Facebook recently introduced the new Graph Search feature that is full of feature rich search capabilities. A number of business owners have asked me how to use social media for business so here are a few tips on how optimize your Facebook page so that you are found:
Create a Page for your Business: If your business has a profile on Facebook, and it’s optimized properly, it will appear in a Graph Search as well as on the recommended pages of other profiles.

 

Facebook Graph Search For Business

Facebook Graph Search For Business

 

Add the address of your location:  The Graph Search will allow you to search by location so it’s important to have the correct location updated.

 

Add the address of your business

Complete as much as you can on the ‘about’ page:  Keywords and descriptions of your services or products will show up as recommended options.
Categories and Keywords: As people search for specific categories and keywords your business page will appear based on what you have listed in the about section. You can list up to three categories. Example: Florist, Flower Deliver, Wedding Florist

Complete as much about your location as you can

Who is your competition? Just enter your business product, service or category in the Graph Search and find out.

Who are you competing against

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Feb
02

Monitoring Facebook Stalkers

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Why Facebook stalkers need to be monitored, and what to do about it!

This morning I woke to a message that someone who I never met tagged a photo of me. Of course when you see an email with that type of alert you are going to run to your computer and delete, block and untag yourself. Here is what I saw in my message box. (Don’t worry…it’s clean)

Pay attention when people tag you that aren't your friends

It pays to stay alert and manage the tags on your Facebook pages. Click on ‘settings’ and look to the left for “Timeline Review”. This will allow you to view tags from friends and others. You have the opportunity to manually approve all posts you are tagged in before they go on your timeline.  Note: This only controls what’s allowed on your timeline. Posts you’re tagged in still appear in search, news feed and other places on Facebook.

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Oct
30

A Quick Social Media Strategy

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The floodgates are open when it comes to managing your social media channels and implementing a strategy.

Here is one social media strategy that only takes seconds to implement. It's called Rapportive.com

Rapportive is a plugin in attached to your Gmail account that displays information from your email contacts’ social media accounts like LinkedIn, Twitter and Facebook. 

As soon as you open an email and put the email address in a sidebar window appears with that persons social media content. You can connect with them and comment on the social content without leaving your inbox. 

This is a powerful tool since engagement is the number one way to build your social media channels. Many people complain because social media is too time consuming. Now you have no excuse. 

I found Rapportive to be my "spy" on new email contacts. People will email me to inquire about a product or client I work with and with Rapportive I can quickly find out if they are a real person, a competitor or someone who I might like to build a stronger relationship with. It's terrific for interacting with on Twitter as I can instantly see what they tweeted and then comment or re-tweet immediately and move on with my work. 

Another great feature is that I can input notes in the sidebar and it pulls recent emails up too. 

Do you have a favorite social media strategy that you would like to share? I'd love to hear about it. Post a comment on my Facebook page now.

Jul
11

Texting, Tweeting and Driving

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This is not just about texting your friends and family it also relates to tweeting and Facebooking while driving. 
Take caution and please use social media while parked, at your desk, or in a safe environment. 

The Dangers of Texting and Driving
Brought To You By: CarInsurance.org

Facebook is the largest social networking website in the world. It makes connecting with people much easier than it was before. There are not only people on Facebook; there are also companies and charities. This has actually helped a lot of companies take off with their sales and can increase donations for charities as well! Some tips for using Facebook for non-profit companies include:


1) Use the “causes” section of the Facebook page.

Every non-profit Facebook page comes equipped with a “causes” tab. This makes it really easy for all Facebook fans who “like” the charity to donate and actually see what their donations go towards. Fans of the page don’t even have to go to an external website in order to donate. They can do it all right from the Facebook website within a few minutes.<br />

2) Keep up with the page.

More people are going to “like” your page if you keep up with it and are active. This means updating your status, which could include information about events that are going on or just a kind message for the day. It’s also important to respond to anyone that comments to you with something important. Other fans are going to like to see the interaction with others. When you talk personally with those that are fans, you are reaching out to a lot of people.

3) Get involved with fans.

Getting involved with the people that “like” your page is essential. They will be more likely to spread the word about your page if you do this. It could even be something simple, like having a commenting contest for a free charity t-shirt!
 
4) Use unique updates.
 
Updating your page with interesting information is very important. If you just write boring information that is already on your normal website, people are far less likely to donate and help out.
 
5) Use all sections of your page.
 
All Facebook pages for charities let you have some fun with what you do. There are different tabs, so you can create games, run contests and do a number of other things to get people more involved!

6) Offer products for donations.

On your Facebook page you can even have a store with donation products. This could be items, like shirts or stickers, with the name of your charity on them. People are likely to purchase these since they will be getting something for their money.
 
7) Respond to private messages.

Also make sure you read messages and respond. Although this is going to take some time and effort, it’s worth it. Fans will appreciate personalized responses for their questions and comments.
 
8) Use the feedback from fans.
 
Fans are going to comment when something on your page isn’t working. Use their feedback to show them you are listening to what they have to say!

9) Use other social media networks.
 
You can easily connect your Facebook page with other social media outlets. By connecting social media networks, you can network with as many people as possible!

10) Show progress for donations.
 
If you are starting a donation campaign, show the progress. This should include how much you have earned and how much is needed. Also make sure to give updates of how the money is being used for good things!

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3 Secrets to an Effective Inbound Marketing Campaign
Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.

Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.

Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as tohow this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.

Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.

Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or Twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.

The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

Social Media MarketingThe Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.

One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.

Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.

Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.

Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

You can manage your social media profiles directly from Ace of Sales and try it on me for 30 days. Enter PromoCode SALINE30.

Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.

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