Archive for Facebook
How to use social media for business on the new Facebook graph search
Facebook recently introduced the new Graph Search feature that is full of feature rich search capabilities. A number of business owners have asked me how to use social media for business so here are a few tips on how optimize your Facebook page so that you are found:
Create a Page for your Business: If your business has a profile on Facebook, and it’s optimized properly, it will appear in a Graph Search as well as on the recommended pages of other profiles.
Add the address of your location: The Graph Search will allow you to search by location so it’s important to have the correct location updated.
Complete as much as you can on the ‘about’ page: Keywords and descriptions of your services or products will show up as recommended options.
Categories and Keywords: As people search for specific categories and keywords your business page will appear based on what you have listed in the about section. You can list up to three categories. Example: Florist, Flower Deliver, Wedding Florist
Who is your competition? Just enter your business product, service or category in the Graph Search and find out.
Why Facebook stalkers need to be monitored, and what to do about it!
This morning I woke to a message that someone who I never met tagged a photo of me. Of course when you see an email with that type of alert you are going to run to your computer and delete, block and untag yourself. Here is what I saw in my message box. (Don’t worry…it’s clean)
It pays to stay alert and manage the tags on your Facebook pages. Click on ‘settings’ and look to the left for “Timeline Review”. This will allow you to view tags from friends and others. You have the opportunity to manually approve all posts you are tagged in before they go on your timeline. Note: This only controls what’s allowed on your timeline. Posts you’re tagged in still appear in search, news feed and other places on Facebook.
This is not just about texting your friends and family it also relates to tweeting and Facebooking while driving.
Take caution and please use social media while parked, at your desk, or in a safe environment.
Brought To You By: CarInsurance.org
Facebook is the largest social networking website in the world. It makes connecting with people much easier than it was before. There are not only people on Facebook; there are also companies and charities. This has actually helped a lot of companies take off with their sales and can increase donations for charities as well! Some tips for using Facebook for non-profit companies include:
1) Use the “causes” section of the Facebook page.
Every non-profit Facebook page comes equipped with a “causes” tab. This makes it really easy for all Facebook fans who “like” the charity to donate and actually see what their donations go towards. Fans of the page don’t even have to go to an external website in order to donate. They can do it all right from the Facebook website within a few minutes.<br />
2) Keep up with the page.
More people are going to “like” your page if you keep up with it and are active. This means updating your status, which could include information about events that are going on or just a kind message for the day. It’s also important to respond to anyone that comments to you with something important. Other fans are going to like to see the interaction with others. When you talk personally with those that are fans, you are reaching out to a lot of people.
3) Get involved with fans.
Getting involved with the people that “like” your page is essential. They will be more likely to spread the word about your page if you do this. It could even be something simple, like having a commenting contest for a free charity t-shirt!
4) Use unique updates.
Updating your page with interesting information is very important. If you just write boring information that is already on your normal website, people are far less likely to donate and help out.
5) Use all sections of your page.
All Facebook pages for charities let you have some fun with what you do. There are different tabs, so you can create games, run contests and do a number of other things to get people more involved!
6) Offer products for donations.
On your Facebook page you can even have a store with donation products. This could be items, like shirts or stickers, with the name of your charity on them. People are likely to purchase these since they will be getting something for their money.
7) Respond to private messages.
Also make sure you read messages and respond. Although this is going to take some time and effort, it’s worth it. Fans will appreciate personalized responses for their questions and comments.
8) Use the feedback from fans.
Fans are going to comment when something on your page isn’t working. Use their feedback to show them you are listening to what they have to say!
9) Use other social media networks.
You can easily connect your Facebook page with other social media outlets. By connecting social media networks, you can network with as many people as possible!
10) Show progress for donations.
If you are starting a donation campaign, show the progress. This should include how much you have earned and how much is needed. Also make sure to give updates of how the money is being used for good things!
Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as tohow this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or Twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.