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Category Archives for Foursquare

A Quick Social Media Strategy

The floodgates are open when it comes to managing your social media channels and implementing a strategy.

Here is one social media strategy that only takes seconds to implement. It's called

Rapportive is a plugin in attached to your Gmail account that displays information from your email contacts’ social media accounts like LinkedIn, Twitter and Facebook. 

As soon as you open an email and put the email address in a sidebar window appears with that persons social media content. You can connect with them and comment on the social content without leaving your inbox. 

This is a powerful tool since engagement is the number one way to build your social media channels. Many people complain because social media is too time consuming. Now you have no excuse. 

I found Rapportive to be my "spy" on new email contacts. People will email me to inquire about a product or client I work with and with Rapportive I can quickly find out if they are a real person, a competitor or someone who I might like to build a stronger relationship with. It's terrific for interacting with on Twitter as I can instantly see what they tweeted and then comment or re-tweet immediately and move on with my work. 

Another great feature is that I can input notes in the sidebar and it pulls recent emails up too. 

Do you have a favorite social media strategy that you would like to share? I'd love to hear about it. Post a comment on my Facebook page now.

Foursquare is growing faster than Twitter growth in 2010

Will Foursquare will have 1 million members signed up in the next couple of week? You bet. This tweet was just published and they are excited to have 1M Checkins in a single day.

Foursquare Tweet

Why does this matter to you? If you are a business owner you need to be on Foursquare.  People will help you advertise.  The best way to describe the service is to actually quote directly from the Foursquare site:

“People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in someplace, we’ll tell your friends where they can find you and recommend places to go & things to do nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices.

You’ll find that as your friends use foursquare to check-in, you’ll start learning more about the places they frequent. Not only is it a great way to meet up with nearby friends, but you’ll also start to learn about their favorite spots and the new places they discover.”