Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Optimization– SEO has received a lot of attention over the years, and this is not without goodreason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.
Experiential Marketing allows customers the opportunity to interact and engage with brands, products, and services by touching, feeling, smelling, and seeing that creates an emotional attachment and allows for intelligent and informed purchasing decisions to happen.
This week I saw two examples of how this actually works not only in creating brand awareness but as an inbound marketing idea as well. The first experience was when I volunteered at the Pacer Benefit. They had a huge audience and offered a free photo shoot with a mime couple. It was such a unique and fun experience but you had to go to the website on a specific day to see your picture. Do you think they had people waiting at the door ready to find their photos? I sure did.
Another Experiential Marketing campaign that I am honored to be part of Moms Time Out Twin Cities program that includes the use of a brand new Chevy Traverse for four weeks. Four moms in the Minneapolis area were selected to drive this new vehicle for four weeks and blog about their experience. This is truly customer experience that will help the Chevy brand drive sales and increase brand image and awareness.
Letting active moms drive the Chevy Traverse is the difference between telling them about features of the vehicle and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. After four weeks of driving the Chevy Traverse I am sure it will be difficult to hand over the keys.
Those of you who live in the MN metro area… be sure to tune in to the Kare11 Showcase Minnesota on Thursday, May 20th. The Mom Squad will be given our cars live on television. Here is a clip from YouTube on the Chevy Traverse. Chevy Traverse
What are you doing to promote Experiential Marketing in your business? Leave a comment below and share your stories