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Category Archives for Twitter

Twitter Advertising and PPC Secrets (Free Webinar Training)

Twitter PPCTwitter Advertising with PPC can help you explode your following, promote your tweets like a
celebrity and get serious traffic to your squeeze 
pages. 

However, doing so without the proper training
can suck your bank account dry. Therefore, I am
inviting you to an exclusive live event this 
Thursday, Nov 14th with a special guest and I 
really hope you can make it. 

The marketing mastermind group that I am in hasinvited Vince Reed to share his secrets in the
world of Twitter pay-per-click advertising. 

Register below and show up early for this one!

It starts on Thursday, November 14th at 6pm PT/9pm ET:

http://lisasaline.webinar-meetings.com/MTMxMDI5

Many people had no idea that Twitter has a pay-per-click option so this is a great
time to spread the word. 

Here is just a sampling of what you will learn: 
-The first and most important step to Twitter PPC: 
Getting your ad approved!

-The crucial difference between “shopping” keywords and “buying” keywords on 
twitter

-The 3 main categories of “buying” keywords on Twitter 

-The two primary types of content or offers you want to promote in your tweets for maximum traffic and leads

-The NUMBER ONE rule for advertising on Twitter PPC you absolutely MUST meet in order for your tweets to generate an ROI

-How to target people who have specific interests on Twitter and who live in specific 
locations

-How to have your tweets shown to hundreds of thousands or even millions of
people (even if you only have a few hundred followers)

-How to get massive exposure and have your tweets shown to all the followers of 
major leaders, brands, products and companies in your industry 

And more.

Just register below and claim your spot on this 
special invite webinar this Thursday, November 14th 
at 6pm PT/9pm ET...

http://lisasaline.webinar-meetings.com/MTMxMDI5		

5 Ways to Manage Social Media From Your Smartphone

Social Media and Smartphones can make your business run smooth.

Gone are the days when you had to find a computer in between meetings, transcribe notes to publish later and download images for posting to your blog and social media channels. Everything can be done with the power of social media marketing apps and image editors.

1.) Use HashtagsOne of the best ways to create engagement with your social media friends and fans is to tell people where you might be and give them a hashtag (#) and ask them to follow your conversation on Twitter. I love to use hashtags for connecting with people at events as well.

2.) Take Pictures:  Pictures create great memories. Whether you are speaking to a group, attending an event, or just having lunch with your friend it is a great idea to take a picture and post it to Facebook, Instagram and Pinterest. When using your smartphone you can crop the photos, tag them with the people you are with, tag locations and add hashtags and keywords to the description box.  The phone below was one my friend took when we visited a local restaurant, Wok in the Park.  We posted it to Facebook, tagged the Restaurant and ourselves. People like to comment on photos and it’s a great way to help out your local businesses too.

Wok in the park

 

3.) Video CameraMost smartphones have video cameras and using them to record presentations, video testimonials and demonstrations are very powerful. You can often times post the video clips to YouTube, Facebook and your website. Don’t worry about having to be a professional videographer because people like to connect to real people in the environments that they are in. Find a nice backdrop, quiet spaces and good lighting and take me up on the challenges.

4.) Text MarketingText messaging is more than a two way conversation. Set up a text marketing campaign when you enter into a large event so that you can send reminders to your attendees about the activities that are happening on various stages, specials offered by your vendors and to promote coupons the attendees can use after they leave the events.

5.) Social Media Apps:  Smartphone Apps like Hootsuite will help you monitor, post  and respond to comments made on Facebook, Twitter, Google+, LinkedIn

Smartphones and Social Media is where the connections are made. Do you want to be part of the social media smartphone revolution? Let me send you an invitation to check out one of the fastest growing apps around. Click here for the video and FAQ page.

 

A Quick Social Media Strategy

The floodgates are open when it comes to managing your social media channels and implementing a strategy.

Here is one social media strategy that only takes seconds to implement. It's called Rapportive.com

Rapportive is a plugin in attached to your Gmail account that displays information from your email contacts’ social media accounts like LinkedIn, Twitter and Facebook. 

As soon as you open an email and put the email address in a sidebar window appears with that persons social media content. You can connect with them and comment on the social content without leaving your inbox. 

This is a powerful tool since engagement is the number one way to build your social media channels. Many people complain because social media is too time consuming. Now you have no excuse. 

I found Rapportive to be my "spy" on new email contacts. People will email me to inquire about a product or client I work with and with Rapportive I can quickly find out if they are a real person, a competitor or someone who I might like to build a stronger relationship with. It's terrific for interacting with on Twitter as I can instantly see what they tweeted and then comment or re-tweet immediately and move on with my work. 

Another great feature is that I can input notes in the sidebar and it pulls recent emails up too. 

Do you have a favorite social media strategy that you would like to share? I'd love to hear about it. Post a comment on my Facebook page now.

Texting, Tweeting and Driving

This is not just about texting your friends and family it also relates to tweeting and Facebooking while driving. 
Take caution and please use social media while parked, at your desk, or in a safe environment. 

The Dangers of Texting and Driving
Brought To You By: CarInsurance.org

On Twitter, You’re More than Just a Number

It was bound to happen. We live in a society that judges people based on their appearance, their age, and material possessions – did you really expect Twitter to be any different? True, there are more than a few users who will judge your Twitter status or efficacy strictly by the number of followers you have. They tend to collect followers like baseball cards, and fancy to count themselves among the Twitter elite. Well, that's all well and good, I suppose – but more isn't always better.

The Pulpit, or the Parlor from a purely logistical perspective, how many genuine connections do you think you can cultivate, nurture and maintain – without spending every waking moment feverishly typing 140-character pleasantries? I don't know about you, but the notion of trying to keep tabs on twenty thousand of my closest BFF's sounds more than a bit daunting. In fact, it sounds downright impossible. Even as I say this, there are sure to be some Twitter users who would vehemently disagree. Different strokes for different folks, I guess.

For my part, I prefer to interact in a parlor, as opposed to a pulpit-style atmosphere on Twitter – and in order to do that, you can't focus on developing a congregation. Instead, you focus on developing a camaraderie.  This mindset will likely prevent you from ascending to the elite Twitterati status, but it won't prevent you from being successful.

The most important things to remember about Twitter are:

* Be yourself. Mama said it best, and she was right.

* Be engaging. Offer insights, ask questions, and join the conversation.

* Be helpful. Retweet posts from others. Your followers will appreciate it, and so will the original poster.

* Avoid the pushy sales pitch. Folks buy from those they know, like and trust.

* Be grateful. Thank those who help you, and those who offer value to you.

* Recognize other Twitter users, and recommend them whenever you can.

* Remember the 80/20 rule – 80% of your business will come from 20% of your customers/prospects. Of course, this isn't to say that those folks with tens of thousands of followers aren't successful (just look at Barack Obama) – but it is a safe bet that the dialogue between user and follower is dramatically different.

Like anything else, your mileage may vary. At the end of the day, the most important thing to remember is that Twitter is a tool, and the manner in which you use it will determine your overall success.

The Global Phenomenon of Twitter

Twitter StrategiesThe global phenomenon of Twitter has spread into every imaginable market, with more tools and uses becoming available all the time. Despite this, new users often pose the same question:

What in the heck am I supposed to tweet about?
Veteran Twitter users would find it difficult at best to answer this question with any amount of brevity (despite the 140 character restriction) – but, for business users, there is at least one universally applicable subject matter that you can start with, namely, your frequently asked questions, or FAQs.

Why Tweet Your FAQs?
Suppose you have a product that generates lots of user questions – whether it is assembly questions, installation, technical support, maintenance, accessory orders or the like, there are bound to be some questions that you receive on a regular basis. You’re already answering them on your website, (you ARE doing this, right?), so why not consider a quick tweet with the link to help direct Twitter users who may be in need of this information?

Some Other Examples:

* Link to the directory of local sales/maintenance representatives
* Link to short training videos you are hosting on your site, or at YouTube
* Link to your newsletter subscription page
* Link to welcome videos
* Link to free technical manual downloads, ebooks, coupons or other offers
* Link to event calendar with upcoming events and appearances

We all know that there “is no such thing as a stupid question,” but we’ve all felt reluctant to ask one at some point or another. Help make relevant information readily available, even to the shyest of customers by offering this information as tweets.

In addition, you can build customer loyalty and goodwill by encouraging them to send you their questions, and you can answer them in a public twitter “shout out.” Everyone loves to be made to feel special – consider offering a special discount or freebie to the best question each month in order to increase submissions.search.twitter.com
Many Twitter users that may not have previously been aware of your company will be able to find you by way ofthe”search” tool on the Twitter website – think of your tweets as a 24/7 sales tool that serves double-duty as product information.

Twitter is a viable, free tool that can provide your company with immeasurable value. With just a small investment of your time, you can provide customer goodwill, product information and advertise – all with just 140 characters.

So go ahead and click the retweet button at the top of the page. Twitter.com/LisaSaline

3 Secrets to an Effective Inbound Marketing Campaign

3 Secrets to an Effective Inbound Marketing Campaign
Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.
Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as to how this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.
Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.
Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.

Utilizing effective inbound marketing properly is an excellent way for you to build your business, as well as to get traffic by the masses into your website. There are a number of different ways in which this can take place, but as with anything, there are always going to be some secrets which will help you to get more traffic. Here are 3 different ways that you can use inbound marketing in order to ramp up the visitors to your own website, and to increase your bottom line.

Content Syndication – The new buzzword is tribal syndication, but you may be a little bit confused as tohow this actually works. With this type of syndication, you are actually part of a network of marketers that are working in a related niche. Because there are many power marketers that are involved with tribal syndication, the amount of traffic that gets pushed around can be overwhelming. At times, this type of syndication can work within the same network, such as twitter to twitter or Facebook to Facebook. At other times, however, you can cross the line and push people from network to network.

Search Engine Marketing – SEO has received a lot of attention over the years, and this is not without good reason. As a matter of fact, many online businesses owe their existence to search engine marketing, regardless of whether it is free traffic that they are getting from the search engines or paid. The big secret to this is to target your keywords properly, and from there you can really expand in almost any direction that you want to go. Because people are very focused with what they are doing online, target what they are searching for and you can grab a piece of that traffic and send pre-warmed leads to your website through the search engines.

Social Media Marketing – Welcome to Web 2.0. Even though social media websites have been around for quite some time, their popularity has just recently hit critical mass. When you take part in social media marketing, such as what can be found on Facebook or Twitter, you can really achieve quite a following in a short period of time. Many of these social media networks utilize their own internal search engine frequently, and you can be part of this by optimizing your social media marketing in order to attract those that are interested in what you have to say.

3 Tips to Integrating Social Media into Your Marketing Practices

The Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.
One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.
Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.
Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.
Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

Social Media MarketingThe Internet has really proven to be a great resource for local business owners, and many of them are just now discovering exactly how many customers it can send in their direction. One of the reasons why this is the case, is because people are now searching online for local businesses by name, or by what they have to offer. Along with that, many of them use social media networks regularly on their cell phones, and you can also use this to drive insane amounts of new and repeat business to your location.

One of the best ways for you to be able to do this is to simply ask your existing customers to follow you on one of the social networks, such as twitter or Facebook. Whenever they do this, it gives you the opportunity to market to them and to send them a message or update about your business. This can be a very powerful tool, and if used properly you can really fill your location with customers very quickly.

Something that you may want to consider, is running specials from time to time and contacting your customers through these social media networks. For example, if you run a small restaurant, you may want to have a special evening that is themed in some way or another in order to attract customers. By sending out a message on the social media networks about this special event, you will not only get visitors that will be attending it, you will also remind people to come by and visit you at any time.

Make sure that you are active on these social media networks, even when you’re not sending out information that is specific to your business. This gives people the opportunity to form a bond with you, and a certain level of trust is also going to be achieved. When this takes place, people will feel as if you are talking to them directly, even if you have hundreds or perhaps thousands of followers.

Finally, try to get people interested and adding into the conversation whenever you are posting messages on Facebook. This helps to build your local network, as their friends who are also part of their network will see what they have to say. This is an excellent promotional tool, and it is one that should not be overlooked by any local business that would like to achieve higher numbers and to get more customers to come in their door regularly.

You can manage your social media profiles directly from Ace of Sales and try it on me for 30 days. Enter PromoCode SALINE30.

Please leave your comments regarding how you use social media in your business and feel free to invite others to do the same.