May
15

Do You Use Experiential Marketing in your Marketing Campaigns?

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Experiential Marketing allows customers the opportunity to interact and engage with brands, products, and services by touching, feeling, smelling, and seeing that creates an emotional attachment and allows for intelligent and informed purchasing decisions to happen.

This week I saw two examples of how this actually works not only in creating brand awareness but as an inbound marketing idea as well. The first experience was when I volunteered at the Pacer Benefit.  They had a huge audience and offered a free photo shoot with a mime couple. It was such a unique and fun experience but you had to go to the website on a specific day to see your picture. Do you think they had people waiting at the door ready to find their photos? I sure did.

Experiential Marketing at its finestAnother Experiential Marketing campaign that I am honored to be part of Moms Time Out Twin Cities program that includes the use of a brand new Chevy Traverse for four weeks. Four moms in the Minneapolis area were selected to drive this new vehicle for four weeks and blog about their experience. This is truly customer experience that will help the Chevy brand drive sales and increase brand image and awareness.

Letting active moms drive the Chevy Traverse is the difference between telling them about features of the vehicle and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. After four weeks of driving the Chevy Traverse I am sure it will be difficult to hand over the keys.Chevy Traverse - Moms Time Out Twin Cities

Keep an eye out for the Mom Squad by joining us at:
Facebook: Like Us
Twitter: Hashtag #mtotwincities
Official Site: Moms Time Out Twin Cities

Those of you who live in the MN metro area… be sure to tune in to the Kare11 Showcase Minnesota on Thursday, May 20th. The Mom Squad will be given our cars live on television. Here is a clip from YouTube on the Chevy Traverse. Chevy Traverse

What are you doing to promote Experiential Marketing in your business? Leave a comment below and share your stories

About Lisa Saline


I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.

20 comments
TVRdealer
TVRdealer

Lisa that is a great way to explain it. I love the fact that Lipton Ice Tea gave customers a spray of cool air when they were near their product, just like their drink is a cool, refreshing breeze. Love experiential stuff, it's so ingenious.

Experiential Marketing
Experiential Marketing

Hi Lisa, This is a remarkable way to explain experiential marketing! I'll confidently state that this method of marketing will be a time-proof way to reach consumers through the experiences that we create for them. It's exciting that each day, technology innovates and improves on how we deliver experiential marketing. ~Hank

Dotti Berry
Dotti Berry

Hi Lisa, I love the experiential marketing that you have described. I am doing that personally with my new Mcard (mobile card). If you text CoachB to 90210, you can experience it! It solves a lot of problems that people encounter with traditional business cards, which is failing to enter the information into a data base so that it is useful to them in the future for staying in contact. People have great intentions about "doing something" with a business card they collect, yet in working with clients I often find that people get busy and that the followup is not what it needs to be because they can't find the card they collected and haven't entered it into their address file. Obviously, we don't live in an "either/or" world. I believe in a "both/and" application to what we are doing in marketing. Mobile marketing with a MCard (an industry first) and utilizing digital online cards (such as you and I both do with Business Card 2) is an evolution that is happening and creating the Mobiile Media Revolution. Ancora Imparo is my daily motto (I'm Still Learning!) ... keep up your great blog and info! Dotti

Steve
Steve

Experimental marketing is awesome.Love the way you presented it here. Beverly

Beverly Monical
Beverly Monical

Experimental marketing is awesome.Love the way you presented it here. Beverly

Nancy Burke Barr
Nancy Burke Barr

Hi Lisa! This is fantastic! What fun! I think it would be awesome to do experiential marketing! I suppose that in the years that I sold cosmetics and did parties, would that be experiential? Now, I don't think do much of anything real hands on....maybe I need to think of something! Mentor Mama

Paul Klaszus
Paul Klaszus

I think that Social Media Marketing is one of the most powerful ways we can employ experiential marketing. What we experience can literally become viral overnight... if we position ourselves correctly and share those experiences. Out of the 6.5B+ people out there, someone will always want to hear about it. Paul

Darlene Davis
Darlene Davis

Lisa, You've set my wheels turning. I love the concept of experimental marketing. Hmmmm ... Thanks for sharing this great idea!

Steve Randazzo
Steve Randazzo

Lisa and others...there is a huge industry out their creating Experiential campaigns for small, medium and large companies. A great web site is www.eventmarketer.com. You can also sign up to get their free magazine and eblast. Enjoy the discovery! Steve promotion1.com

rebeccahappy
rebeccahappy

You certainly found some interesting examples to show us. I am so impressed with the amount of creativity that is out there. My friend is just publishing an ebook and hard cover that covers 148 different tactics for both online and offline marketing. I have seen a preview and Know that it is going to be good. I am certainly going to tell her about he photographer/mime company you mentioned here.

Krista Abbott
Krista Abbott

`Lisa, Experiential marketing is a fantastic way to capture interest. While this concept has been around a while, and I have been watching some successful experiential campaigns for a while. Not many people talk about it and bring exposure to the idea of using it in the home based business industry though. So thank you for stepping out there and sharing! Krista

Linda G. Cox
Linda G. Cox

Lisa~ I really like your blog! This is the first article that I've read and it motivated me! I feel your energy and see your expertise! Thank you! I'll be back to read more!

Adam Sheck
Adam Sheck

Lisa, I LOVE the idea of experiential marketing. I've tried to add some videos to my blog to personalize it more and I do free monthly teleseminars, but I haven't really put my mind to this concept before. It makes so much sense and I will definitely put on my thinking cap to figure out how to apply it to my work of bringing the passion back to relationships. It's definitely out of the box and that's what I love about it! Thanks so much, Adam

Chris Hughes
Chris Hughes

Hey Lisa, experiential marketing is a great thing to incorporate into our marketing campaigns. Many of us may think it's too difficult to afford to do this on a scale that major corporations like Chevy is doing, but we can do similar things on a smaller scale in our own home-towns. For service providers like myself, I have offered extreme discounts on things for people in Buffalo, NY (my current city) and have found that testing different ways of marketing has led to business referrals. I LOVE the mime idea though, it not only gets people to their website but also gets them in the door of their business! Brilliant!

TVRdealer
TVRdealer

www.chargeagency.com does the same with their field marketing it seems.

Lisa Saline
Lisa Saline

Thank you Hank. I love experiential marketing from a consumer perspective as well as from a business to business perspective. - Lisa

Lisa Saline
Lisa Saline

Nancy, when you sold cosmetics you could have had them try it, blog about it, take pictures, etc. A real experience. Thanks for the comments.

Lisa Saline
Lisa Saline

Thank you Linda. I look forward to learning from your expertise too.

Lisa Saline
Lisa Saline

Thank you Adam, I love the idea of letting people touch and feel and experience products and services. Let's start building those relationships

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