Sep
09

The Global Phenomenon of Twitter

By

Twitter StrategiesThe global phenomenon of Twitter has spread into every imaginable market, with more tools and uses becoming available all the time. Despite this, new users often pose the same question:

What in the heck am I supposed to tweet about?
Veteran Twitter users would find it difficult at best to answer this question with any amount of brevity (despite the 140 character restriction) – but, for business users, there is at least one universally applicable subject matter that you can start with, namely, your frequently asked questions, or FAQs.

Why Tweet Your FAQs?
Suppose you have a product that generates lots of user questions – whether it is assembly questions, installation, technical support, maintenance, accessory orders or the like, there are bound to be some questions that you receive on a regular basis. You’re already answering them on your website, (you ARE doing this, right?), so why not consider a quick tweet with the link to help direct Twitter users who may be in need of this information?

Some Other Examples:

* Link to the directory of local sales/maintenance representatives
* Link to short training videos you are hosting on your site, or at YouTube
* Link to your newsletter subscription page
* Link to welcome videos
* Link to free technical manual downloads, ebooks, coupons or other offers
* Link to event calendar with upcoming events and appearances

We all know that there “is no such thing as a stupid question,” but we’ve all felt reluctant to ask one at some point or another. Help make relevant information readily available, even to the shyest of customers by offering this information as tweets.

In addition, you can build customer loyalty and goodwill by encouraging them to send you their questions, and you can answer them in a public twitter “shout out.” Everyone loves to be made to feel special – consider offering a special discount or freebie to the best question each month in order to increase submissions.search.twitter.com
Many Twitter users that may not have previously been aware of your company will be able to find you by way ofthe”search” tool on the Twitter website – think of your tweets as a 24/7 sales tool that serves double-duty as product information.

Twitter is a viable, free tool that can provide your company with immeasurable value. With just a small investment of your time, you can provide customer goodwill, product information and advertise – all with just 140 characters.

So go ahead and click the retweet button at the top of the page. Twitter.com/LisaSaline

About Lisa Saline


I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.

10 comments
Alexander Hay
Alexander Hay

Twitter seems to be a force to reckon with, but I am still skeptical about how much time and effort should be spent on it. Mostly people post narcistic items that no one else pays attention and/or comments on. The power of Twitter suggests that it has the power to build a community of followers who care about what you post, but I have not seen that except in very rare instances. But worth continued efforts I suppose.

Robin van der Merwe
Robin van der Merwe

Lisa, This post is a gem for business owners! You've given so many great examples of ideas for tweets, most of which I had not considered before. Thanks so much for sharing your ideas here.... Who would have thought about tweeting FAQ's? Great stuff! Thanks again! To your continued success, Robin

Mr. Personal Development Michael Berry
Mr. Personal Development Michael Berry

Thanks Lisa for a great post. I'm really just now getting into Twitter. Can you tell me more about creating a “shout out" page or site? Michael

Julie Elliott
Julie Elliott

Great post Lisa. I never thought about using twitter for FAQ's. That is a very interesting idea. We will need to take a look at that. Thank you

Janette Stoll
Janette Stoll

Hi Lisa, Twitter has become my #1 go-to social media tool. It's a great and quick way to connect without all the personal stuff that can take up so much of your time, if you allow it to, on Facebook. It's a powerful tool when used correctly to build far and wide, why wouldn't you want another free source of traffic? :). Thanks for sharing! Janette Stoll

Bryan McHeyzer@The Internet Intern
Bryan McHeyzer@The Internet Intern

Hi Lisa, Agree that twitter is a very popular and well used tool. However I must admit that untill a few months ago I just could not figure out why. Great post...I am here as a member of TSA. Cheers Bryan

Emily
Emily

True there is no such thing as a stupid question. Considering we have been told what to "think" all of our lives, it is not surprising many don't know how to think outside the box when it comes to marketing or using marketing tools.

Mike Pedersen
Mike Pedersen

I've been spending more and more time on Twitter. In fact, I just followed you ;) So if you want to follow me, that'd be cool: @mikepedersen. I definitely think Twitter is here to stay, so if you are serious about building a brand online, get on the Twitter bandwagon now. Cheers, Mike

Debbie Lattuga
Debbie Lattuga

I love Twitter, but never thought to use it for FAQs. Off to update my Social Oomph account with some FAQs. Thanks!

Lisa Saline
Lisa Saline

Michael, a shout out would be the inclusion of the persons URL or twitter id and then thanking them for the activity or pointing out something you liked about their content. Head over to Twitter and I'll do a shout out for you.

Google+