How to Integrate Outbound Marketing with an Inbound Marketing CampaignBy Lisa Saline
Using outbound marketing in order to get leads and customers has been around for quite some time, but you might be surprised with exactly how easy it is to incorporate some of your outbound marketing into inbound marketing. As a matter of fact, when you do this properly you can have the best of both worlds because you’re going to be getting leads from your outbound efforts, and leads from your inbound efforts as well. Here are a few ways that it can be done.
If you regularly run television or radio ads, you can convert these over a format to be used on the Internet. This is especially beneficial whenever you are using television ads, as online video is such a hot item now. By posting these with related keywords and a well written blurb on websites such as YouTube, you would be surprised with how much traffic you are able to receive. The reason why this is the case, is because YouTube is the second largest search engine, behind its parent company Google.
If you take part in trade shows or off-line seminars, you might want to start inviting your attendees to view an online webinar. Webinars are an excellent way for you to continue contact with an individual, and you may even enjoy switching them over to electronic contact, as it can be more convenient. Not only that, recorded webinars are an excellent way for you to grab additional visitors from the search engines, or from viral traffic campaigns.
If you’re using print ads, make sure that you always include your URL in the ad. Many people that read these ads are connected at all times, either through their computer or through their cell phone. It is perfectly natural for them to type in a URL whenever they see it, and curiosity will often be motivation enough for them to do so.
Whenever you do flip somebody over to your website through a print ad, always make sure that you offer them something free in exchange for their email address or other personal information. In this way, you stop the tire kickers from simply viewing your website and then clicking away. Rather, you now have a new potential customer that you can market to regularly.
There are many other ways that you can use your outbound marketing efforts and change them over to inbound marketing success. By integrating both of these into your business, you will be able to take it to a much higher level.
About Lisa Saline
I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.