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Lead Generation and New Marketing Strategies

Lead GenerationGenerating leads is something that people have been doing for years, and although the playing field may have changed as a result of the Internet, the effectiveness of gathering those leads has not changed at all. Here are 7 different ways that you can use the Internet in order to gather these leads through new marketing strategies.

One of the first things that you should do is always to make sure that you’re including a capture form on your website. Make sure that it is highly visible, and that it is above the fold (viewable without scrolling)

A second tactic that you can do is to give away something that is related to your business in exchange for an email address and other contact information. This is best done through a squeeze page, where there are no other exit points other than to sign up for what you’re offering, or to back out of the page.

Email campaigns are an excellent way to stay in touch, and they can be sent out to the masses rather easily. Always make sure to personalize the email when possible, and to ask for a referral. There are many people that will refer your website, simply because you asked.

Don’t forget about search engine optimization, optimizing your website in order to rank for specific keywords or keyword phrases that are related to your niche. When done properly, this can send a flood of warm visitors to your website that are all but sitting there with their credit card in hand.

There are many people that regularly follow blogs, and you may be able to pull traffic into your website by commenting on blogs that are related to your niche. One thing that you may want to do, is to download an RSS feed aggregator so that you know whenever a new post goes on to one of these blogs. Being the first person to post a thoughtful comment will get you the most traffic.

Advertise your lead capture URL in any way that you possibly can, either off-line or online. Buy a bumper sticker, put signs in your yard, hand out business cards or whatever else it may take in order to get people to visit your website and to give you their contact information.

Finally, you may want to try the direct approach and simply ask people that may be interested in what you have to offer to go to your webpage and enter their contact information. It may sound simplistic, but it works very well.

About Lisa Saline


I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.

About the Author Lisa Saline

I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.

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20 comments
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Melissa McCloud
Melissa McCloud

thanks lisa, i need to get my marketing funnel in place... i have an opt-in but not much substance behind it. thanks for the info and encouragement to git-r-done!

Freeman Fierst
Freeman Fierst

Marketing tip: Do you talk about your client's need and forget your own company's accomplishments in your ad?

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resume covering letter

Nice to be visiting your blog again, it has been months for me. Well this article that i've been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share.

Bill Cowan
Bill Cowan

Thanks Lisa! All great information here as I struggle to catch up to everyone else in this Internet Marketing World! I'm still developing a Home Page, Opt In and such so hopefully I'll have tat LIVE in two weeks. Thanks again!

Lisa Saline
Lisa Saline

Hi Bill, I am looking forward to seeing your new site. Ping me and let me know when it's up!

Beth Hewitt
Beth Hewitt

Hey Lisa, Great tips, thanks for sharing. Beth :)

Dave and Dawn Cook
Dave and Dawn Cook

Lisa, Thanks for sharing these great tips for generating leads. You've laid it all out very well! Thanks for sharing your knowledge with us! To Your Success! Dave and Dawn

Clint White
Clint White

I really enjoy the way you explain these marketing tips in simple terms. You did such a great job.

Gino Penovich
Gino Penovich

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.

Paul Klaszus
Paul Klaszus

I really like how you explain the email marketing tips. Puts a great light on it for the people that I mentor. Thanks!

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Hey this is a great story. I'm going to email this to my buddies. I stumbled on this while surfing for some some free downloads, I'll be sure to come back. thanks for sharing.

Dominic Tebbe
Dominic Tebbe

Hello,this is Dominic Tebbe,just identified your web-site on google and i must say this blog is great.may I share some of the writing found in this website to my local friends?i'm not sure and what you think?anyhow,Thanks!

Rolland Stegmaier
Rolland Stegmaier

I have been hunting around to the end of the earth for some decent sales leads and finally I eneded up on this blog. I assume you do not carry what we actually are on a hunt for but I must say still very impressed with the internet blog. I am actually hunting all over for debt settlement leads generators and it seemsit looks like I need to keep on hunting

Val Wilcox
Val Wilcox

Lisa, I like your tips on generating leads. The online examples of giving away something of value to build an email list is something I can utilize in my business. Thanks for the great tips! Val

Lisa Saline
Lisa Saline

Thank you, Val. I am learning from you too

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seo

Stumbled into this site by chance but I’m sure glad I clicked on that link. You definitely answered all the questions I’ve been dying to answer for some time now. Will definitely come back for more of this. Thank you so much

Robert Mergupis
Robert Mergupis

Lisa thank you for this article, without tips like this you are just going to find your self out of business rather quick. You are a true mentor and surly paying it forward, I always feel refresh from your post!

Kerry Krallis
Kerry Krallis

Putting a direct mail package together takes more planning than most people realise. It has to look attractive, capture the eye, interest the audience and retain their attention for more than a couple of seconds. Depending on the media used, the postcard, letter or envelope design has to be simple but attractive, and not look like typical direct marketing. The copy has to be compelling enough to interest the reader, and to call them to action as well as highlight the benefits of the product or service.