Great advice Lisa! LinkedIn is so powerful, yet so under utilized. I need to spend more time there. Thanks for the valuable info!
LinkedIn is one of the most important social media sites for businesses looking to connect with other businesses. Whether you’re an accountant, a writer, a speaker or a insurance agent, you can build your connections with associates and professionals that are interested in what you have to offer.
1. Create an awareness of your business.
LinkedIn is a platform to create an awareness of your online presence. With over 225 million professionals signed up on the site, businesses have the chance to network with a wide variety of contacts. You can use the different group or personal features within LinkedIn to improve the awareness of yourself as an individual and as a brand. Are you a web developer looking for your next big client? Use the features built in on LinkedIn to showcase your best work.
2. Building traffic.
One little known fact about LinkedIn is its power in driving traffic and link building. LinkedIn, like most other social media networks has a sharing button that lets you share you content and your status updates from the homepage and in the communities or LinkedIn Groups you belong to. This allows your content to become viral.
3. Generating leads.
LinkedIn is the best network for generating business leads. Potential customers can download interesting content you provide or you can drive traffic to pertinent sources you recommend. It’s a very personal way of engaging potential leads by engaging them with your content and turning them into clients.
4. Find the perfect business people to outsource services you need.
You are probably already asking colleagues and others for references for a great graphic designer or writer. LinkedIn is the social media site that makes it easy to find vendors to fill your needs. You can give endorsements as well, for those you have used.
5. Network with peers in your industry.
LinkedIn’s Groups directory allows you to search for industry associations and networks you can become a part of. For instance, if you are in the commercial real estate field, there are over 1,900 groups. LinkedIn also keeps you informed on local events that those you are connected to are attending. You could use this information to find only those industry events your potential clients are attending.
LinkedIn is an important part of any business social media strategy. It can be used to connect with current and prospective clients, to show your expertise and to keep informed on what is happening in your industry. Want more training? Check out the online course that teaches you exactly how to use LinkedIn to grow your business. Click here (aff link)
I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.