How to use social media for business on the new Facebook graph search


How to use social media for business on the new Facebook graph search

Facebook recently introduced the new Graph Search feature that is full of feature rich search capabilities. A number of business owners have asked me how to use social media for business so here are a few tips on how optimize your Facebook page so that you are found:
Create a Page for your Business: If your business has a profile on Facebook, and it’s optimized properly, it will appear in a Graph Search as well as on the recommended pages of other profiles.


Facebook Graph Search For Business

Facebook Graph Search For Business


Add the address of your location:  The Graph Search will allow you to search by location so it’s important to have the correct location updated.


Add the address of your business

Complete as much as you can on the ‘about’ page:  Keywords and descriptions of your services or products will show up as recommended options.
Categories and Keywords: As people search for specific categories and keywords your business page will appear based on what you have listed in the about section. You can list up to three categories. Example: Florist, Flower Deliver, Wedding Florist

Complete as much about your location as you can

Who is your competition? Just enter your business product, service or category in the Graph Search and find out.

Who are you competing against

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About Lisa Saline

I am compassionate about helping others with online and offline business concepts. While providing training and consulting for Social Media I also enjoy volunteer work. I've owned my own businesses since 2007. Networking both offline and online is a joy. Please connect with me and let me know what you are working on too.


Thanks for helping me understand Facebook's new graph search! Great info in pieces I can actually use! 

lisasaline moderator

 @suehenrytalks You are so welcome. I'm having fun with the new search features and enjoy "wowing" my clients.