Archive for Experiential Marketing
Your Business Under the Big Top
Posted by: | CommentsExperiential Marketing: What is it?
They are programs that allow consumers to become active participants in a marketing effort. Well planned and executed experiential marketing programs can be very memorable and relevant and can result in a positive change in consumer behavior (such as making a purchase) and attitudes (such as changing brand preference).
Experiential Marketing played a big part in the promotion of the new touring show of 
Cirque Du Soleil OVO under the Big Top near the Mall of America. Fortunately I was able to participate in both the show and the Toddler Tuesday event where I observed young children and their parents learn how the performers prepare for a grand show.
Watching the little ones dance like no one was watching, picking out the design for a swoosh of color on their cheeks and a tickle of the brush on their nose was fun. They are so carefree and giddy with excitement hoping to look like the bugs on the stage. With OVO being a new show teeming with insects while people buzz about the high energy acrobatics that are performed by amazing artists I can’t help but wonder what impact we could have on our own businesses if we studied this performance.
I was in awe with the differences of what goes on behind the scenes verses what we see on the stage. Each costume takes up to 80 hours to complete, the performers work 6 days a week with 8 performances and everyone works together for one common goal. To put on an amazing show that will create memories for years to come.
The preparation, details, dedication and belief within the walls of the Big Top are lessons to be learned for every business owner.
Take a moment to ask yourself these questions about Experiential Marketing in your business:
A Day At the Park with Our Chevy Traverse
Posted by: | CommentsCreate your own video slideshow at animoto.com.
We were having fun creating videos at the park in our Chevy Traverse. This has been a fun experience and love tooling around and checking out all the bells and whistles. Please check out what other moms are saying about their Chevy Traverse experience at Moms Time Out Twin Cities and take time to vote for your favorite blogger. If you live in Minnesota or Wisconsin you can enter to win a fun weekend at Madden’s Resort and Spa on Gull Lake. Also, you can test drive a Chevy Traverse at any of the local Heartland Chevy Dealers and take home a $30 Gift Certificate for SpaFinder.
Remember to create an experience for your clients or future clients as it really does support experiential marketing and brand awareness. Enjoy the experience today.
Do You Use Experiential Marketing in your Marketing Campaigns?
Posted by: | CommentsExperiential Marketing allows customers the opportunity to interact and engage with brands, products, and services by touching, feeling, smelling, and seeing that creates an emotional attachment and allows for intelligent and informed purchasing decisions to happen.
This week I saw two examples of how this actually works not only in creating brand awareness but as an inbound marketing idea as well. The first experience was when I volunteered at the Pacer Benefit. They had a huge audience and offered a free photo shoot with a mime couple. It was such a unique and fun experience but you had to go to the website on a specific day to see your picture. Do you think they had people waiting at the door ready to find their photos? I sure did.
Another Experiential Marketing campaign that I am honored to be part of Moms Time Out Twin Cities program that includes the use of a brand new Chevy Traverse for four weeks. Four moms in the Minneapolis area were selected to drive this new vehicle for four weeks and blog about their experience. This is truly customer experience that will help the Chevy brand drive sales and increase brand image and awareness.
Letting active moms drive the Chevy Traverse is the difference between telling them about features of the vehicle and letting them experience the benefits for themselves. When done right, it’s the most powerful tool out there to win brand loyalty. After four weeks of driving the Chevy Traverse I am sure it will be difficult to hand over the keys.
Keep an eye out for the Mom Squad by joining us at:
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Twitter: Hashtag #mtotwincities
Official Site: Moms Time Out Twin Cities
Those of you who live in the MN metro area… be sure to tune in to the Kare11 Showcase Minnesota on Thursday, May 20th. The Mom Squad will be given our cars live on television. Here is a clip from YouTube on the Chevy Traverse. Chevy Traverse
